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Why You Should Invest in Video Advertising

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Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of using paid video ads for your marketing campaigns!

Expand Your Overall Advertising Efforts

Paid advertising strategies aren’t always perfect, and they often need to be adjusted to keep up with marketing trends and what consumers are looking for. Instead of just relying solely on PPC campaigns, which can be highly competitive and costly if you’re not careful, adding in video advertising can be a more effective way to see results. In fact, nearly 78% of video marketers have said that using video has led to a direct rise in sales.

Use Your Ad Budget More Effectively

With paid video ads, you may be able to stretch your budget further than you could with a typical ad campaign through Google or Facebook. In-stream and display ads on YouTube can run a business anywhere from $0.10 to $0.30 per view or action. Meanwhile, the average cost per click on Google Adwords is about $2.69. Keep in mind that audience targeting, keyword bidding, and other factors can significantly change cost per action on the different platforms, but in many cases, video advertising is the more affordable solution.

Reach a Wider, More Diverse Audience

When you run PPC campaigns through the Google Ad Network, you get your ad served in Google’s paid search engine results or on a variety of partner websites. That network is huge, of course, but you may not always be getting in front of the right audience. With video, you can have ads running on major platforms like YouTube, Facebook, LinkedIn, TikTok, Twitter, and more, which allows you to get in front of broader demographics.

Drive More Ad Engagement

Video ads are gaining popularity on practically every social media platform. In fact, on Instagram, video ads attract three times more engagement than image ads. And on Facebook, video ads drive 59.3% more clicks than traditional image ads. But it’s not just social media platforms where video ads can be beneficial for your paid marketing efforts. YouTube’s TrueView ads showed that viewers who watched an entire ad or more than 30 seconds of it were 23 times more likely to seek out the brand that posted the ad.

Choose Your Ad Placement

One big advantage video ads have over traditional paid ads is that you often get more control with ad placement. That is, you can choose not just where your ad will show up, but also when. With video ads, you have three options to choose from: pre-roll, mid-roll, and post-roll. Pre-roll is the most common ad type because it plays before a video and typically gets in front of more viewers.

Demonstrate Your Value Visually

If your business offers a product or service that’s difficult to describe or understand, video ads can be a great way to actually show potential customers what you do. With a paid video ad, you can showcase how your business can solve a problem or challenge that customers may be facing. Not to mention, since videos can establish a lot of information quickly, you’re more likely to capture and keep a potential customer’s attention with a paid video ad compared to a text-heavy ad or an image ad.

Connect Emotionally with Customers

Plain text ads are often easier for customers to ignore because they’re not as dynamic or connective on an emotional level. But with video ads, you have the ability to tap into emotional marketing techniques. You can use music, colors, voice work, and more to evoke an emotional response from ad viewers that can push them to connect with your business. On top of that, the more an ad creates an emotional response for potential customers, the more likely they are to recall ads from your business, which helps with brand awareness.

Interested in using video ads in your current paid advertising strategy? Hurrdat Marketing offers paid advertising services that can help you target customers more effectively. Contact us today to learn more!

Source: Katie Elfering

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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