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Why You Should Invest in Video Advertising

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Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of using paid video ads for your marketing campaigns!

Expand Your Overall Advertising Efforts

Paid advertising strategies aren’t always perfect, and they often need to be adjusted to keep up with marketing trends and what consumers are looking for. Instead of just relying solely on PPC campaigns, which can be highly competitive and costly if you’re not careful, adding in video advertising can be a more effective way to see results. In fact, nearly 78% of video marketers have said that using video has led to a direct rise in sales.

Use Your Ad Budget More Effectively

With paid video ads, you may be able to stretch your budget further than you could with a typical ad campaign through Google or Facebook. In-stream and display ads on YouTube can run a business anywhere from $0.10 to $0.30 per view or action. Meanwhile, the average cost per click on Google Adwords is about $2.69. Keep in mind that audience targeting, keyword bidding, and other factors can significantly change cost per action on the different platforms, but in many cases, video advertising is the more affordable solution.

Reach a Wider, More Diverse Audience

When you run PPC campaigns through the Google Ad Network, you get your ad served in Google’s paid search engine results or on a variety of partner websites. That network is huge, of course, but you may not always be getting in front of the right audience. With video, you can have ads running on major platforms like YouTube, Facebook, LinkedIn, TikTok, Twitter, and more, which allows you to get in front of broader demographics.

Drive More Ad Engagement

Video ads are gaining popularity on practically every social media platform. In fact, on Instagram, video ads attract three times more engagement than image ads. And on Facebook, video ads drive 59.3% more clicks than traditional image ads. But it’s not just social media platforms where video ads can be beneficial for your paid marketing efforts. YouTube’s TrueView ads showed that viewers who watched an entire ad or more than 30 seconds of it were 23 times more likely to seek out the brand that posted the ad.

Choose Your Ad Placement

One big advantage video ads have over traditional paid ads is that you often get more control with ad placement. That is, you can choose not just where your ad will show up, but also when. With video ads, you have three options to choose from: pre-roll, mid-roll, and post-roll. Pre-roll is the most common ad type because it plays before a video and typically gets in front of more viewers.

Demonstrate Your Value Visually

If your business offers a product or service that’s difficult to describe or understand, video ads can be a great way to actually show potential customers what you do. With a paid video ad, you can showcase how your business can solve a problem or challenge that customers may be facing. Not to mention, since videos can establish a lot of information quickly, you’re more likely to capture and keep a potential customer’s attention with a paid video ad compared to a text-heavy ad or an image ad.

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Connect Emotionally with Customers

Plain text ads are often easier for customers to ignore because they’re not as dynamic or connective on an emotional level. But with video ads, you have the ability to tap into emotional marketing techniques. You can use music, colors, voice work, and more to evoke an emotional response from ad viewers that can push them to connect with your business. On top of that, the more an ad creates an emotional response for potential customers, the more likely they are to recall ads from your business, which helps with brand awareness.

Interested in using video ads in your current paid advertising strategy? Hurrdat Marketing offers paid advertising services that can help you target customers more effectively. Contact us today to learn more!

Source: Katie Elfering

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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