Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be…

21 Digital Marketing Tools You Need When Starting a Business

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you…

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type…

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from…

SEO and The Pandemic: Adapt Your Marketing During COVID-19

While some brands have had to put little to no effort into SEO marketing throughout the Coronavirus, others have had to readjust some, if not all, of their content to…

We need universal digital ad transparency now

15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the…

How to use in-market audiences for better search campaigns

30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about…

What brands need to do if they want to break up with Facebook

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting…

Trends To Keep Up In Digital Marketing

Some digital marketing trends to follow in 2020 In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options,…

TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…