We need universal digital ad transparency now

15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the…

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How to use in-market audiences for better search campaigns

30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about…

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What brands need to do if they want to break up with Facebook

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting…

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Trends To Keep Up In Digital Marketing

Some digital marketing trends to follow in 2020 In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options,…

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TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…

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Banning digital political ads gives extremists a distinct advantage

Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front…

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