Connect with us

NEWS

YouTube Shares 3 Keyword Research Tips For Videos

Published

on

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.

In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year.

One of those questions focuses on keyword research and how to gauge which video topics will resonate with users.

Here’s a recap of the questions and answers, starting first with the keyword research question.

YouTube Keyword Research

When researching which keywords to use in a video, what is a good way to gauge the likelihood that it will be surfaced in users’ recommendations?

YouTube recommends these three tactics for keyword research:

  • Audience Insights
  • Google Trends
  • Competitive Analysis

Audience Insights
Within YouTube Analytics is an Audience Insights card that shows creators what other videos their audience is watching.

YouTube Shares 3 Keyword Research Tips For Videos

This can be a useful source for keyword research as you may discover new topics your viewers are interested in that you hadn’t considered before.

Creators should pay close attention to titles and thumbnails of videos surfaced in the Audience Insights card. Analyze the similarities as a way to guide the optimization of your next videos.

Advertisement

Google Trends
This one may be obvious to SEOs, but YouTube recommends Google Trends as a way to stay informed about which topics are popular right now.

With Google Trends you can enter multiple topics and compare their popularity over time to see which once is currently generating the most interest.

Let’s take two enormously popular topics on YouTube: Roblox and Minecraft. Which is more popular right now? Let’s take a look.

YouTube Shares 3 Keyword Research Tips For Videos

You can see how there was a time in September 2020 where the two topics were equally popular, but now the gap has widened and Minecraft is generating the most interest. It looks like Roblox is even declining in popularity.

If you have a few topics in mind and can’t decide which one should be the focus of your next video, Google Trends can help inform your decision.

Competitive Analysis
Another tactic SEOs are familiar with is competitive analysis. This involves entering keywords in YouTube’s search bar and seeing what you can learn from the most successful videos.

Analyze aspects such as titles, thumbnails, descriptions, intros, use of video chapters, ad placement, and so on.

Your goal is to determine not only what encourages users to click on the video, but what keeps them watching until the end.

Advertisement

Other Algorithm Questions

YouTube addresses several additional questions about its algorithm. Here’s a summary of everything else that’s discussed.

Upload Frequency

Is it better to publish videos regularly? Or is it acceptable to let large gaps of time elapse between video uploads?

Ideal upload frequency depends more on the viewers and how much content they’re willing to watch. There’s audiences who enjoy binge-watching content, and others who would prefer to watch a video every few days.

As it relates to YouTube’s discovery algorithm, there’s no single approach that’s going to work for all channels. The algorithm is designed to surface videos based on how users respond when they see those videos in their recommendations.

If you upload content on a regular basis, but those videos go unwatched by a majority of your audience, then that may impact how the algorithm surfaces your videos in the future.

YouTube recommends experimenting to see what works best for your specific audience. Then cater to their viewing habits based on what you learn.

Monetization

Is it true that monetized videos have a greater likelihood of being recommended over non-monetized videos?

YouTube’s search and recommendation system is not able to identify which videos are monetized and which ones aren’t. The advertising and discovery systems are separate from each other.

Advertisement

To answer the question – no, monetization has no impact on which videos are recommended to users. Channels can even turn off monetization temporarily without any impact to video performance.

Taking Breaks From Uploading

Is it okay for video creators to take breaks from uploading videos? Will a channel get hurt algorithmically if there’s an extended length of time between new content being published?

It’s perfectly fine for creators to take breaks. YouTube actively encourages it and cites data to back this up.

YouTube analyzed 40,000 upload breaks that lasted between 8 and 60 days. It found there’s no correlation between upload breaks and a consistent loss of viewership.

Many channels even received higher viewership after taking a break. YouTube’s study found 25% of channels that took a break grew their viewership by 50% after they returned.

There’s no algorithmic penalty for taking a break, and data suggests the longer the break the more positive the change in views. Creators should not feel pressured to upload daily or weekly.

If you’re trying to find an ideal time to take a break, YouTube notes that many creators take breaks in January because that’s when advertising budgets tend to run dry.

For more, see the full video below:

Advertisement

Searchenginejournal

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Published

on

Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

Advertisement

Advertisement

Continue Reading Below

Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

Advertisement

Advertisement

Continue Reading Below

But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

Advertisement

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

Advertisement

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish