Discover What Gambling Platforms Do to Decide Which Offer You See First

There is an immense amount of offers available on the market, but there are also really diverse types of players. Therefore, each segment of gamblers needs bonuses that suit their tastes to keep them engaged and spending more time on the platform.

Casinos are the ones who constantly have to test, analyze and see which promotions work best for different people. That is why two players might notice that one of them receives a message about casino welcome bonuses and the other about reload bonuses. They simply might have different preferences and customer journeys. Online casino bonus offers compared on affiliate sites can help you better understand the concept.

To discover more details about this topic, how the casinos make the decisions, the signals they use on their platform, real-time triggers and more, keep reading!

The decision layer behind personalized offers

Some people might think that offering personalized bonuses is an easy task for the casinos. In reality, there is a whole process that takes a lot of time and effort to be able to provide promotions that suit exactly the preferences of the players.

There are also huge teams that spend their time doing exactly this: analyzing the platform, the players, the signals and the results from the tests they run. After a thorough analysis, they reach some conclusions and begin applying them. Still, offers and gambling types fluctuate a lot depending on the specific moment of the year, so they require constant monitoring.

The signals platforms use

To offer more precise information, the following bullets will present some of the signals that gambling platforms use to make their decisions concerning what kind of offers to display first:

• Acquisition channel: here, it all depends on whether the gambler arrived on the website from Google, social media, an affiliate link, email, or was already on the site. This will impact the offer they’ll get, a similar one to the bonus that attracted them to the channel they were on. Also, if they’ve come through an affiliate link, they’ll, of course, see the offer from that campaign;
• Device: it can influence not only the offer but also its format. In the case of an app/phone user, the casino can propose offers that work best on this format, or that contain games that perform better in this format;
• Session behavior: depending on what actions the players are taking on the site, the casino can decide that there is a specific category that interests that gambler and offer bonuses for that category;
• Recency/frequency/monetary segmentation: through the RFM method, the casino analyzes customer behavior based on three factors, which are recency, frequency, and monetary value. Putting customers into different segments helps the operator achieve higher response rates because gamblers actually enjoy the proposed bonus.

How real-time triggers fire an offer at a given moment

First, note that the trigger can tell a lot about the customer and what part of the customer journey they’re in at the moment. It can suggest what they’re doing, what they need, or what they’re likely to do next.

A trigger is a spark, meaning a specific action. Then, the site captures user behavior, checks this event against preset criteria, and if it matches the rule, the site selects the dedicated offer and pushes it to the player, maybe as a pop-up or in any other way the casino decides.

The operator can choose from diverse triggers, such as user log-in, deposit attempts, inactivity, time-based triggers, session behavior, activity changes, or simple clicks and pauses.

A/B and multi-armed bandit testing

Let’s start by understanding these two types of testing:

• A/B: splits traffic evenly for testing and keeps it that way until the end. Basically, the team of the casino has to manually decide which version performed better. It’s more of a static method, which can help learn the statistical part;
• Multi-armed bandit (MAB): starts with an even split, but then sends more traffic to the winning version to maximize the results. This method is more dynamic and adaptive and reduces lost conversions, but at the same time, it offers fewer deep insights.

Both represent good options for casinos; only one offers more precise data, and the other is good for time-limited situations. For example, during holidays, when time is tight, and casinos try to make the most out of their dedicated bonuses for that season, they might use the MAB testing for fewer losses.

Why do two users see different first offers

Casinos primarily use data-driven targeting based on individual user profiles and real-time behavior. Other factors that are just as important consist of the history of the user behavior, because the casino stores data about its users that can be helpful in the future. The previously mentioned testing is another reason people see different first offers: through it, casinos choose the best options for a specific group type.

Location and local demand are also really important, because players’ requests and habits differ depending on the region monitored. What might work for the gamblers in the UK may not be that effective for the players in Germany, for example.

Then, the customer status is an essential aspect, because the casinos can’t offer reload offers to a player who is just starting their journey on that platform. Finishing this list, the device also plays a major role in the decisions operators make. They have to take into account whether the gambler uses a phone or a laptop, Android or iOS, or even if they’re playing in the app or browser, because the bonuses will translate differently.

The privacy trade-off

People want a tailored experience because it’s more fun when they don’t have to search at all, yet still get an offer that exactly suits their preferences. They want this, but without having their account monitored, because of the fear that the casino might steal their data.

For this reason, gamblers should be careful and pay really good attention to the casino they choose to play at. First, they should only play on gambling platforms licensed by regulators that impose strict rules, such as the UKGC and MGA, not offshore licenses.

Then, they should also check that the casino has security algorithms and data encryption. Checking for an SSL or even a TLS certificate is a must for data protection.

Conclusion

Ending this article, the bottom line is that the process that casinos go through is not an easy one, as it requires ensuring they provide the best bonuses for everybody and keep the users on their sites to become loyal to the brand. Also, note that they can’t always offer the “best” promotions because they’re undergoing trials for their internal analysis.