Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of...
You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if...
Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes...
Happy Tuesday everyone, we’ve got dungeon crawlers, action RPGs, sports games, and more to get hyped about coming to Game Pass! Or maybe you’re just hyped...
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting...
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first...
An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with...
Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search...
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can...
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