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Daily SEO Fix: Competitive Keyword Research

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Daily SEO Fix: SEO Reporting — More Specific Use Cases

Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry.

But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. You might have some idea of who your closest competitors are, but on closer inspection, they may be different. Finding out which sites appear most often alongside your own can give you a fantastic insight into who you’re competing against for valuable keywords.

Moz Pro’s competitive research tools allow you to find out exactly who your competitors are, what keywords they rank for and what their top performing content is. You can then use this information to create high-quality content that can compete against what your competitors have published, and get you more traffic to your site.

In the following videos, some of our best and brightest Mozzers will show you what you need to do to get the most out of these tools.

If you’d like to get more details on how you can use Moz Pro’s Competitive Research tools to your advantage, you can book a 1:1 walkthrough with a member of our onboarding team below.

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Identify your true competitors using True Competitor

Our True Competitor feature gives you the ability to pinpoint your closest SEO competitors. By inputting your domain or subdomain, you can see who your top 25 competitors in the search results are.

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In this video, Hannah walks you through the steps you need to take to find your true competitors.

See also  How to optimize keywords and SEO titles with popular keywords

Find a competitors top ranking keywords using Explore by Site

Explore by Site lets you check the ranking keywords for multiple competitor domains, subdomains or exact pages.

Not only can you see what each competitor ranks for individually, but also any shared ranking keywords between the sites.

Our onboarding specialist, Varad, shows you what you need to do to get this data.

Find Important Keywords to Improve On with Keyword Gap

Some of the keywords your competitors rank for may be more relevant than others. To find out which ones are the best to target, head to the Keywords to Improve section of Keyword Gap.

In this video, Rachel from the onboarding team shows you how to identify the best keyword opportunities.

Identify Competitors Top Content, URLs and Keywords using Keyword Gap

While creating unique content is something you want to strive for, it’s no harm to look at what your competitors are doing and to use that as inspiration.

In this Daily Fix, Christy highlights how you can pick out a competitor’s top keywords and content in Moz Pro.

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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

See also  How to optimize keywords and SEO titles with popular keywords

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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