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Bing On SEO For Subscription-Based & Paywall Content



Bing On SEO For Subscription-Based & Paywall Content

Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program – Microsoft Bing does not.

Bing basically wants you to detect that BingBot is trying to access this subscription-based and paywall content and then give BingBot full access to that content. In a sense, show Bing all the content and show the users only a snippet of the content. Bing is saying this is okay, this is not a form of cloaking and this is allowed.

Fabrice wrote “the first step is to allow search engines, like Bing, to see the full content that normally resides behind a paywall or a subscription. By accessing the full content, search engines will be able to index more text which will help match more customer queries.” “You can identify Bingbot by referencing the IP address against the public list of Bingbot IP addresses,” he added. The list of BingBot IPs were published by Microsoft recently.

Then Fabrice explained the next step is to “prevent search engines from exposing publisher subscription-based or paywall content in search engines cache pages.” He aid “publishers can control whether search engines show a cached page of a document by using a special robots meta tag in the head section of the web page or, alternatively, by using a customer HTTP response header returned to the search engines crawler for each URL.”

His blog post explains how to do this Robots Meta Tag and/or X-Robots-Tag.

Forum discussion at Twitter & WebmasterWorld.



Daily Search Forum Recap: December 9, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing the new topic refinements on desktop search. Google’s John Mueller dislikes HTML sitemaps a lot. Google said if you use a CDN or cloud hosting then set up tests to make sure Googlebot is not being blocked. Google says only update the date of your stories if you make significant changes, this is my 2023 version of this story. Google posted its top searches for 2022, the year in search. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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