SEARCHENGINES

Bing On SEO For Subscription-Based & Paywall Content

Published

7 months ago

May 3, 2022

Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program – Microsoft Bing does not.

Bing basically wants you to detect that BingBot is trying to access this subscription-based and paywall content and then give BingBot full access to that content. In a sense, show Bing all the content and show the users only a snippet of the content. Bing is saying this is okay, this is not a form of cloaking and this is allowed.

Fabrice wrote “the first step is to allow search engines, like Bing, to see the full content that normally resides behind a paywall or a subscription. By accessing the full content, search engines will be able to index more text which will help match more customer queries.” “You can identify Bingbot by referencing the IP address against the public list of Bingbot IP addresses,” he added. The list of BingBot IPs were published by Microsoft recently.

Then Fabrice explained the next step is to “prevent search engines from exposing publisher subscription-based or paywall content in search engines cache pages.” He aid “publishers can control whether search engines show a cached page of a document by using a special robots meta tag in the head section of the web page or, alternatively, by using a customer HTTP response header returned to the search engines crawler for each URL.”

His blog post explains how to do this Robots Meta Tag and/or X-Robots-Tag.

News web sites, academic and research web sites, enabling indexing of your subscription-based and paywall content in search engines is easy. Get more customers visiting your web sites and no need to engage with search engines. https://t.co/P8VSJcfewB

— Fabrice Canel (@facan) May 2, 2022

Forum discussion at Twitter & WebmasterWorld.

Source: www.seroundtable.com

Related Topics:Bing Content paywall seo SubscriptionBased

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Daily Search Forum Recap: December 9, 2022

Published

3 hours ago

December 10, 2022

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing the new topic refinements on desktop search. Google’s John Mueller dislikes HTML sitemaps a lot. Google said if you use a CDN or cloud hosting then set up tests to make sure Googlebot is not being blocked. Google says only update the date of your stories if you make significant changes, this is my 2023 version of this story. Google posted its top searches for 2022, the year in search. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Search News Buzz Video Recap: Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop…

Google Tests +Topic Search Bar Refinements On Desktop After Launching On Mobile

Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is also testing them. They are not fully live on the desktop search results.

2023 Edition: Google Says Only Update The Date When Significantly Updating The Content

It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content.

Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked

Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.

Google’s John Mueller Says HTML Sitemaps Should Never Be Needed

John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”

Google 2022 Year In Search – Top Searches

It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video.

Arches At The Google Carpenter Chicago Office

Here is a photo from the Google Carpenter office, the office in Chicago. You can see, Google has a lot of arches throughout that office. Here are more photos of this office from Instagram embedded bel

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Source: www.seroundtable.com