With connected TV (CTV) watch time on the rise (aka people watching digital video content on their home TV sets), YouTube’s looking to improve its CTV...
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads...
Alan Kent from Google was asked if if product comparison posts like comparing one product against another “count as reviews in the eyes of Google and,...
![Marketing In The Metaverse [Podcast]](https://articles.entireweb.com/wp-content/uploads/2022/04/Marketing-In-The-Metaverse-Podcast.jpg "Marketing In The Metaverse [Podcast]")
Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands....
YouTube has announced that it’s rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help...
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is...
E-commerce remained a big force compared to other industries during the global Covid-19 pandemic. Strict lockdowns and the subsequent changes in customer behavior boosted online shopping...
AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. ...
After years of internal tests and experiments with downvote options in social apps, we’re now seeing more platforms actually try them out – though not exactly in...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...
