Schema markup is a type of microdata that creates an enhanced description Google might use in search results as a rich snippet. In essence, it’s a...
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Anyone who has done SEO for a period of time has heard the myth of Google’s 200+ ranking factors. To be fair, the 200 number may...
As you know, Google has a webmaster guideline against widget links (since 2016), despite what some SEOs want to tell themselves. But the good news, and...
In the book club I help run at LinkedIn, we recently read the second edition of Token Economy by Shermin Voshmgir, and it was quite an interesting...
Summary Season Six is the latest Sea of Thieves content update, available March 10 and free for all players with Xbox Game Pass and across Xbox...
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of...
For many of us, proper spelling and grammar have become the norm in our work lives. But no matter how good your score is on Grammarly,...
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Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a...
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