In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college...
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of...
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some...
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach...
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about...
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines....
Security researcher at Automattic discovered a vulnerability affecting popular WordPress backup plugin, UpdraftPlus. The vulnerability allowed hackers to download user names and hashed passwords. Automattic calls...