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Google Ads Standard Shopping Campaigns Will Continued To Be Supported

Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard Shopping campaigns will be going away soon.
Of course, the definition of “foreseeable future” means “at a time that is not long from now : soon.” But time, at least in the internet age, is all relative. 6 months from now can be a totally different area in internet years.
Here is the quote:
Hi Mike, Can confirm, standard Shopping campaigns will be supported for the foreseeable future.
— AdsLiaison (@adsliaison) February 17, 2022
Now, how long will this last? Some said at least the next few years:
I mean since you already opened that can of worms the info I heard from on high was „next few years“, then my colleague was frustrated that it’s always our word vs the reps word, which promoted this Q 😅🤷♂️ pic.twitter.com/5yd9Vh8ecU
— Mike Ryan (@mikeryanretail) February 17, 2022
So I guess are are all safe to continue to using standard shopping campaigns in Google Ads.
Forum discussion at Twitter.
SEARCHENGINES
Google Updates Video Best Practices For Thumbnail Transparency

Google has added one line to its video best practices document explaining that you should have at least 80% of your thumbnail pixels have little or no transparency to enable video indexing.
The new line was added over here and says “Transparency: At least 80% of the thumbnail’s pixels must have an alpha (transparency) value greater than 250.”
This is specifically under the “ensure your videos can be indexed” section of the document.
So if you want those videos or video thumbnails indexed, make sure they are not that transparent.
Forum discussion at Twitter.
Source: www.seroundtable.com
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