Are you looking for a way to boost your marketing on your Shopify business or store? The omnichannel strategy is probably the one you have been looking for.
To generate sales, ensure that your customer experience is as personalized and relevant as possible. You must work across various digital marketing platforms or channels to provide the best experience to your customers and target audience. Many customers use multiple platforms when looking for the brand or item they want to purchase.
Omnichannel marketing is the smooth integration of critical factors, such as branding and messaging, as your target audience moves down the sales funnel, providing the best service. It differs from multichannel, focusing on content distribution across various channels.
In this article, we’ll talk about the benefits of omnichannel marketing and how to create one for your Shopify store.
The Benefits of Omnichannel Marketing
Omnichannel marketing offers advantages, especially when appropriately planned. It’ll lead to excellent customer satisfaction, retention, and your brand’s visibility. Here are the five main benefits of using this strategy for your Shopify store.
Better Customer Segmentation
It is critical to identify the type of your customers, depending on their characteristics. You’ll have to study their habits and behavior when interacting with your channels to help you understand what they need and want.
For instance, using a technique in omnichannel marketing strategy can help you categorize your ideal customers. It’ll be easier for you to target and reach them and convert them into sales.
If you give a quality experience to customers, whatever channel they use, you’ll see a boost in your conversion rate.
Higher Customer Retention
Making your customers continue doing business with you gives your business security in revenue and brand loyalty. Continuous cash flow is essential for the company, and you can achieve it with a higher customer retention rate.
Using the right keywords can help you improve your retention rate, especially when you analyze your existing customers’ search queries. This way, you’ll be able to make multi-ad groups. The benefit of creating multiple ad groups is that you can break up keywords and ads and segment them into related topics or themes.
Since you can use better keywords for your audience, they’d most likely stay loyal to your brand as you get the answers, products, and services they want.
As mentioned above, having a better retention rate ensures continuous profit. Aside from the retention rate, more and more people are using various channels to access a shop. For instance, they check social media pages to check the available item in a certain shop.
If you post your items on your social media page, it would be easier for some to view them. Of course, you shouldn’t only focus on it as many people access your shop through various platforms.
It’ll be easy for your business to provide an excellent experience to your customers as you make everything easy for them; simultaneously, you get more income as they spend more.
Higher Customer Satisfaction
One of the main advantages of using an omnichannel marketing strategy is giving the best experience to your customers. Since the quality of service you provide will improve, they’d feel delighted, happy, and satisfied doing business with you.
Omnichannel focuses on customers’ experience across different devices, not the channel. This will result in the betterment of your customer’s experience.
Once your customers are satisfied, you’ll have more sales and an increase in retention rates.
Better Brand Visibility
The strategy also includes sharing messages via mobile apps, social media, websites, etc. Messaging or communication is one of the most critical aspects of nurturing your audience.
You need to ensure that they don’t need to repeat themselves if there are certain queries, regardless of the platform they prefer to use. They’ll find it very convenient and useful as they get the necessary information.
This will ensure better brand visibility across multiple platforms and give you better leads and more chances of earning higher revenue.
How to Create an Omnichannel Marketing Strategy for a Shopify Store
Since there are many advantages when using an omnichannel marketing strategy for your Shopify store, you need to learn how to make one. Here are five steps that work:
1. Analyze Customer Journeys
The journey of your customers is the representation of their experience when visiting or engaging with your Shopify business. You need significant data from your customer research to understand the process of their journey. The information from their journey will help you define their experiences.
A typical journey starts with wanting a product. They’d probably search online for product recommendations and click the first item on the results page. After that, they’ll go back to the results page to see other options, usually the second and third ones from the results page.
Customers will check the website and see if there are any deals, such as vouchers or online coupons, they can use to lessen the price. They’ll also view the product information, and if they like it, they’d add it to the cart and pay or contact online support for assistance.
To get advantages from their journeys, you need to gather data from the customer’s searches, contacts, and if they have already bought something. Using similar data you’ve had before, create various journeys to understand how the customer will interact.
Finally, identify the essential factors from the journey, such as messaging, customers’ objectives, and more.
2. Choose Marketing Channels
An omnichannel marketing strategy involves communication touchpoints, which means you’ll need to make the messaging more efficient. These touch points include various social media platforms, your website, paid ads, and other engaging content.
Select the touch point for your strategy that you find essential, as it’ll ensure that you share messages throughout other messaging platforms your customers use. You’ll need to adjust if they use a particular social media platform, like Facebook Messenger. Remember that the communication channel will tend to change regularly as trends do.
3. Use Omnichannel Marketing Apps
To fully achieve the benefits of omnichannel marketing strategies, it’s best to use apps. There is a lot of software available, some of which are free. You can easily integrate it into your Shopify store so start developing your omnichannel marketing strategy.
Using one for your Shopify store has advantages. The most common one is that it can integrate different marketing channels and make them into one, such as emails, push notifications, and SMS. It allows you to manage different campaigns without using multiple dashboards as it is combined in one place.
The app also allows you to make reporting much more straightforward. The data you’ll need is always ready. If you need information about your customers’ current behavior or engagement, you can easily access it and check all details in one app.
4. Personalize Your Messages
When it comes to omnichannel marketing strategies, personalizing your messages is essential. Since you can get information regarding your customers and target audience, you can share the data with other channels and apply every point for seamless communication with your customers.
You can show your returning customers relevant products on your webpage or app. You can suggest these items to them that they might be interested in buying.
Real-time data is critical as your customers’ information changes regularly. Depending on the current trend, you must adjust the relevant products or items you need to display on your channels.
The access to real-time data also gives you better analysis regarding eCommerce and marketing apps used on Shopify.
Use Retargeting and Remarketing Strategies
5. Use Retargeting and Remarketing Strategies
These two are the keys to successful omnichannel marketing, as they move your prospects through the sales funnel. Although these two share the same goal, there are differences between them.
- Retargeting: It involves ad placement where you’re featuring your brand and products to your target audience that made an interaction but didn’t turn into a lead. These customers can be the ones who visit your website, people you’ve engaged with on social media, and even viewers of your video content.
- Remarketing: It is a little deeper compared to retargeting. Remarketing focuses more on customers, followers, email subscribers, or people who have an action on your website. There are many benefits to remarketing strategy. For example, it brings back the customers, who’ve left something on their cart. They could also have viewed certain pages or products but didn’t continue buying them.
These strategies are highly effective in nurturing your audience and will allow your Shopify store to generate more traffic and increase sales.
An omnichannel marketing strategy can let your business meet where your customers are. You’ll know their goals and needs to adjust your marketing strategy successfully and adequately convert them into sales.
Remember that your business can acquire benefits when you’ve done the strategy properly. So don’t forget to understand your customers’ journey, choose the right marketing channel, use software to help you, personalize the messages, and retarget and remarket your brand and products.
Apply the tips above, and your Shopify store will give the best experience to your customers!
How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive.
Nope – the solution’s much more simple. Mobile optimization!
Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to be ready.
Below, we’ll walk you through our top 4 mobile optimization tips. Follow them, and you’ll end up with a clean, compelling, and customer-centric site – that’s ready to convert.
What is Mobile Optimization Strategy?
First things first – what is mobile optimization, exactly?
Mobile optimization is the process of tailoring your website to users accessing it on a mobile device, such as a smartphone or tablet (as opposed to on a desktop computer.)
It involves ensuring that your website’s layout, structure, and content are customized to mobile devices. So why is that important?
Well, think about the consequences of a site that isn’t optimized for mobile. Content displays as misshapen or missized. Elements jump around on the page, as if with a life of their own; you find yourself having to zoom madly in and out, simply to read the text on the screen.
Sloppy mobile optimization – or total lack of it – means a frustrated user. And frustrated users rarely turn into customers!
How To Maximize Your Conversion Rates Through Mobile Optimization Strategy: 4 Top Tips
Ready to start maximizing your conversion rates – and make your website more mobile-friendly in the process? Here are our 4 top mobile optimization tips:
- Provide a simple, clean checkout experience
- Add on-page product recommendations
- Offer more ways to pay
- Strengthen your CTAs – and their visibility
Read on for the full scoop.
1. Provide a Simple, Clean Checkout Experience
The first way of boosting your mobile site’s conversion rates? Optimizing your checkout flow to ensure you’re providing a frictionless experience at the checkout.
How exactly you do this will depend on how you’ve built your website. But a few broad tips include:
2. Add On-Page Product Recommendations
Integrating on-page product recommendations is a low-effort – but potentially high-impact – action for optimizing your mobile site.
The on-page product recommendations you recommend could be products the customer has recently viewed, or ones similar to the products they’re currently looking at. These will appear in the frame as they browse your store on their mobile, meaning they can quickly, and easily navigate to the kinds of products they like.
On-page product recommendations are great for UX. But they’re also good for your conversion rates – as you’re removing one more barrier to your customer making a purchase.
3. Offer More Ways to Pay
These days, offering a diverse range of ways to pay isn’t simply a ‘nice to have.’
It’s a must-have. And, along with choosing the right web hosting provider and building your site with the most suitable platform, it’s one of the biggest website decisions you’ll make.
Consumers are more discerning now than ever. Many distrust the process of paying online; others just want the process to be as slick, seamless, and speedy as possible.
Your job? To ensure your customers can pay with multiple different payment methods, including:
- Mobile wallets (such as Apple Pay and Google Pay)
- Credit and debit cards
Millennials, in particular, are fond of the convenience and ease mobile wallet payments offer. In the US, Gen Y leads the share of consumers making digital or mobile wallet payments (46%), according to Statista.
And, to target Gen Z, you can even offer your customers a ‘Buy Now, Pay Later’ (BNPL) service. It’s big with that demographic – in the US, 55.1% of Gen Z consumers 14 years old and over will use a BNPL service at least once this year.
4. Strengthen Your CTAs – And Their Visibility
When it comes to maximizing conversions, compelling call-to-actions are a must.
So take the time to audit the content, placement, and design of your website’s current CTAs. Do they:
- Start with command verbs that create excitement and engagement.?
- Cultivate a sense of urgency?
- Demonstrate the benefit to the customer if they choose to take action?
Remember, you’re optimizing your CTAs here for mobile devices. So think about your user, and how they’re interacting with your site. They’re already on their phone, after all – so how can you tap into that to improve your CTAs?
One tip is to use phone call-based CTAs. Instead of inviting someone to fill out a lengthy contact form, or get in touch via email – both trickier to do from a mobile phone, or while on the go – invite them to call to make an inquiry, instead.
Plus, CTAs aren’t just about the wording – what they say – but about how they look. So make sure they stand out from the rest of the page’s content (you want people to know they’re looking at a CTA, after all!). Harness the powerful simplicity of white space. And, if there’s a button, make sure it’s big, bold, and screams “click me!”
Mobile optimization won’t just improve the look, feel, and usability of your site. It’ll increase your conversion rates – and help you grow your business online, too.
So good luck, and have fun implementing these tips. Mobile optimization can be tricky and time-consuming. But the results will be worth it in the end – trust us!