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Shopify Omnichannel Strategies to Boost Your Marketing

Published

1 year ago

October 17, 2022

Shopify Omnichannel Strategies to Boost Your Marketing

Are you looking for a way to boost your marketing on your Shopify business or store? The omnichannel strategy is probably the one you have been looking for.

To generate sales, ensure that your customer experience is as personalized and relevant as possible. You must work across various digital marketing platforms or channels to provide the best experience to your customers and target audience. Many customers use multiple platforms when looking for the brand or item they want to purchase.

Omnichannel marketing is the smooth integration of critical factors, such as branding and messaging, as your target audience moves down the sales funnel, providing the best service. It differs from multichannel, focusing on content distribution across various channels.

In this article, we’ll talk about the benefits of omnichannel marketing and how to create one for your Shopify store.

The Benefits of Omnichannel Marketing

Omnichannel marketing offers advantages, especially when appropriately planned. It’ll lead to excellent customer satisfaction, retention, and your brand’s visibility. Here are the five main benefits of using this strategy for your Shopify store.

Better Customer Segmentation

It is critical to identify the type of your customers, depending on their characteristics. You’ll have to study their habits and behavior when interacting with your channels to help you understand what they need and want.

For instance, using a technique in omnichannel marketing strategy can help you categorize your ideal customers. It’ll be easier for you to target and reach them and convert them into sales.

If you give a quality experience to customers, whatever channel they use, you’ll see a boost in your conversion rate.

Higher Customer Retention

Making your customers continue doing business with you gives your business security in revenue and brand loyalty. Continuous cash flow is essential for the company, and you can achieve it with a higher customer retention rate.

Using the right keywords can help you improve your retention rate, especially when you analyze your existing customers’ search queries. This way, you’ll be able to make multi-ad groups. The benefit of creating multiple ad groups is that you can break up keywords and ads and segment them into related topics or themes.

Since you can use better keywords for your audience, they’d most likely stay loyal to your brand as you get the answers, products, and services they want.

More Revenues

As mentioned above, having a better retention rate ensures continuous profit. Aside from the retention rate, more and more people are using various channels to access a shop. For instance, they check social media pages to check the available item in a certain shop.

If you post your items on your social media page, it would be easier for some to view them. Of course, you shouldn’t only focus on it as many people access your shop through various platforms.

It’ll be easy for your business to provide an excellent experience to your customers as you make everything easy for them; simultaneously, you get more income as they spend more.

Higher Customer Satisfaction

One of the main advantages of using an omnichannel marketing strategy is giving the best experience to your customers. Since the quality of service you provide will improve, they’d feel delighted, happy, and satisfied doing business with you.

Omnichannel focuses on customers’ experience across different devices, not the channel. This will result in the betterment of your customer’s experience.

Once your customers are satisfied, you’ll have more sales and an increase in retention rates.

Better Brand Visibility

The strategy also includes sharing messages via mobile apps, social media, websites, etc. Messaging or communication is one of the most critical aspects of nurturing your audience.

You need to ensure that they don’t need to repeat themselves if there are certain queries, regardless of the platform they prefer to use. They’ll find it very convenient and useful as they get the necessary information.

This will ensure better brand visibility across multiple platforms and give you better leads and more chances of earning higher revenue.

How to Create an Omnichannel Marketing Strategy for a Shopify Store

Since there are many advantages when using an omnichannel marketing strategy for your Shopify store, you need to learn how to make one. Here are five steps that work:

1. Analyze Customer Journeys

The journey of your customers is the representation of their experience when visiting or engaging with your Shopify business. You need significant data from your customer research to understand the process of their journey. The information from their journey will help you define their experiences.

A typical journey starts with wanting a product. They’d probably search online for product recommendations and click the first item on the results page. After that, they’ll go back to the results page to see other options, usually the second and third ones from the results page.

Customers will check the website and see if there are any deals, such as vouchers or online coupons, they can use to lessen the price. They’ll also view the product information, and if they like it, they’d add it to the cart and pay or contact online support for assistance.

To get advantages from their journeys, you need to gather data from the customer’s searches, contacts, and if they have already bought something. Using similar data you’ve had before, create various journeys to understand how the customer will interact.

Finally, identify the essential factors from the journey, such as messaging, customers’ objectives, and more.

2. Choose Marketing Channels

An omnichannel marketing strategy involves communication touchpoints, which means you’ll need to make the messaging more efficient. These touch points include various social media platforms, your website, paid ads, and other engaging content.

Select the touch point for your strategy that you find essential, as it’ll ensure that you share messages throughout other messaging platforms your customers use. You’ll need to adjust if they use a particular social media platform, like Facebook Messenger. Remember that the communication channel will tend to change regularly as trends do.

3. Use Omnichannel Marketing Apps

To fully achieve the benefits of omnichannel marketing strategies, it’s best to use apps. There is a lot of software available, some of which are free. You can easily integrate it into your Shopify store so start developing your omnichannel marketing strategy.

Using one for your Shopify store has advantages. The most common one is that it can integrate different marketing channels and make them into one, such as emails, push notifications, and SMS. It allows you to manage different campaigns without using multiple dashboards as it is combined in one place.

The app also allows you to make reporting much more straightforward. The data you’ll need is always ready. If you need information about your customers’ current behavior or engagement, you can easily access it and check all details in one app.

4. Personalize Your Messages

When it comes to omnichannel marketing strategies, personalizing your messages is essential. Since you can get information regarding your customers and target audience, you can share the data with other channels and apply every point for seamless communication with your customers.

You can show your returning customers relevant products on your webpage or app. You can suggest these items to them that they might be interested in buying.

Real-time data is critical as your customers’ information changes regularly. Depending on the current trend, you must adjust the relevant products or items you need to display on your channels.

The access to real-time data also gives you better analysis regarding eCommerce and marketing apps used on Shopify.
Use Retargeting and Remarketing Strategies

5. Use Retargeting and Remarketing Strategies

These two are the keys to successful omnichannel marketing, as they move your prospects through the sales funnel. Although these two share the same goal, there are differences between them.

Retargeting: It involves ad placement where you’re featuring your brand and products to your target audience that made an interaction but didn’t turn into a lead. These customers can be the ones who visit your website, people you’ve engaged with on social media, and even viewers of your video content.
Remarketing: It is a little deeper compared to retargeting. Remarketing focuses more on customers, followers, email subscribers, or people who have an action on your website. There are many benefits to remarketing strategy. For example, it brings back the customers, who’ve left something on their cart. They could also have viewed certain pages or products but didn’t continue buying them.

These strategies are highly effective in nurturing your audience and will allow your Shopify store to generate more traffic and increase sales.

Final Thoughts

An omnichannel marketing strategy can let your business meet where your customers are. You’ll know their goals and needs to adjust your marketing strategy successfully and adequately convert them into sales.

Remember that your business can acquire benefits when you’ve done the strategy properly. So don’t forget to understand your customers’ journey, choose the right marketing channel, use software to help you, personalize the messages, and retarget and remarket your brand and products.

Apply the tips above, and your Shopify store will give the best experience to your customers!

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Related Topics:Boost Marketing omnichannel Shopify Strategies

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The Easy Guide to Facebook Video Ads for Any Business

Published

3 days ago

December 8, 2023

Max

The Easy Guide to Facebook Video Ads for Any Business

Social media platforms are focusing more and more on video content. Facebook used to be a place for folks to upload their photos into albums to keep them organized and share what they’d been up to, but with the increase in popularity of TikTok and Instagram Reels, users are now so much more accustomed to scrolling through endless videos designed to make them laugh, cry, or stay informed. With this change in user behavior, it’s now more important than ever to be sure you’re creating engaging content that cuts through the noise and stands out.

An example of a Facebook video ad.

Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and AI have helped democratize this and now any brand can advertise using high-quality videos without spending much at all.

In this post, I want to talk through some best practices for Facebook video ads and show you some tools you can use to execute those strategies.

Facebook video ads best practices

Follow these Facebook video ad tips to squeeze the most out of your Facebook ad costs.

1. Create videos in all aspect ratios

If you’ve used Meta Ads recently, you probably know there are tons of different placements your ads can show up on the network. The good news is that to cover this vast list of placements, you only need to come up with three distinct aspect ratios for your video ads:

Having videos in each of these aspect ratios ensures you’re eligible to show in all the placements you’d like to.

We’ll talk later about how you can make these aspect ratios if you don’t have a dedicated creative team, but in the ad creation process, you’re able to select different video files to fit into each aspect ratio. Facebook will then automatically serve the creative with the right sizing for each spot to ensure you have the best-looking ads.

Now, while it might not seem like a huge deal to have all three ratios, I think it’s actually one of the easiest things you can do to help make sure your ads look good and stand out. In the image above, you can easily see how different an ad will look in the vertical and horizontal placements if you only have a square image. They’re not bad, necessarily, but they certainly don’t have the high-quality, professional look that most users have become accustomed to in recent years.

🛑 Want to know how your Facebook ads are really performing? Find out with our free Facebook Ads Performance Grader!

2. Be prepared for all sound options

If you’re a Facebook or Instagram user, you’ve likely visited the platforms in all sorts of scenarios. With full sound while sitting on your couch or in your bed. Maybe you have your headphones in while out in public, or maybe you’re even one of those crazy people with their sound up on the subway. But odds are, there have been at least a few instances where you were on those platforms and didn’t have the sound on at all.

For each of these instances, you were bound to see ads and the level of volume you were using likely had an impact on how sticky those ads were for you. Designing your ads to be digestible regardless of a user’s sound level is highly important.

Here are a few questions to ask yourself while crafting Facebook video ads sounds:

Do you have an engaging/entertaining voiceover?
Is there music you can choose to fit the mood of the ad?
Do you have subtitles for the voiceover in case someone’s sound is off?
Is the voiceover clear and easily understandable even in a loud environment?

3. Get your main message across in the first 3 seconds

No matter what the original purpose was for someone to visit social media, the main point is that they’re not there to view your ads. I feel very confident in saying that for the majority of people visiting Facebook or Instagram, they’re not there to see what product or service you’re selling.

Similar to ads on YouTube, users are pretty easily able to skip and scroll past the ads on Facebook and Instagram. That is, unless you run non-skippable ads, but those are pretty rare. So, you need to make sure you’re making a big impact in the first few seconds of your ads…before the remainder of it is skipped. If you do a good job of creating a compelling hook in that short time, you can certainly draw their attention for longer, maybe up to 15-30 seconds, some even longer. But odds are, your views will be short so you need to be front-heavy.

In this time, it’s important to get your business name and core brand messaging across so that even if a user does scroll past you, you’ve at least made that much of an impact. They’ll have a higher chance at brand recall later if they’ve heard your name in that brief intro. This can include text, voiceover, business logos, and more, so be creative, engaging, and entertaining.

4. Blend into the platform aesthetic

In my experience, the best ads on Facebook or Instagram (I’m typically an Instagram user) are ones that blend into the platform aesthetic. The ads that typically entice me the most are the ones I don’t really know are ads until I look down to see the Sponsored messaging down at the bottom.

The best way to discover this is to become a user of the platform itself. For Instagram, go to the Explore tab and type in some of your key terms, maybe the same ones you use for search or maybe some terms that mirror the interest or behavior targeting you’re using for your campaigns.

See what the grid looks like. What shows up? What brands are there? How are they marketing to people? While you may not want to become just part of the noise, blending in allows you to make a greater impact and feel more natural to the audience.

For example, I have a renewed interest in landscape photography and am in the market for a new camera. If I were a camera brand (or someone selling camera-adjacent things), either of the two grids above could help give an idea of what my ads can/should look like to blend into the platform. Then, make sure you follow the other best practices above to get your message across.

💡 Ready to improve your Facebook ads? Get 16 effective strategies for Facebook ads to try now!

5. Retarget users who engage with your videos

I might be biased, but one of the biggest mistakes I think advertisers make is not retargeting people who watch their Facebook videos. Sure, they might find their way to seeing you again through prospecting or they may remember you enough to come back to your site, but why would you target people (who you seemingly thought were valuable) once, then not work to target them again? Especially after they are already aware of you?

On the Facebook ads platform, you can make audiences of users who have engaged with your videos in many different ways. Just head to the Facebook ads audience manager and choose Video as your source for an audience.

From there, you can choose how they have interacted with those videos. Did they watch the whole thing? A certain percentage of it? Think about where your value propositions and messaging hits in those videos and be sure to include that in your audience filters.

Next, you can choose the videos you want to retarget people from. Yes, you can select only certain videos if you think they’re more impactful, part of a separate campaign, etc.

Lastly, you can choose how long you want to reengage with someone who watched those videos for that amount of time. One error I see is always setting the time frame to the longest possible setting. Now be honest…if you saw a video ad once 180 days ago, do you think you’re still a hot prospect for that brand? Probably not. Make sure you keep that in mind when making these audiences. Higher engagers can likely stick around longer, but lower engagers probably should be let free from your retargeting grasp a bit sooner.

Helpful Facebook video ad tools

Now that we have some best practices out of the way, I want to talk about how to make the Facebook video ad creatives. Not every Facebook video ad has to be done by a hugely expensive creative shop. Some can be done just as well with your own means, and sometimes for free! Here are some of the top Facebook video ad creative resources your business can take advantage of:

Yes, phone cameras are acceptable

A big expensive camera only makes world-changing videos when there’s an amazing photographer or videographer behind the lens. For most people, a camera phone will do just fine. In many cases, they’ll do better than if you tried to use an expensive camera due to all the ways the tech companies are making them easier to use.

Next time you need to put together a video, take a shot with your phone first. Many times, those videos will turn out great, and will help fit you into the platform aesthetic naturally as much of the content on Facebook and Instagram is also shot on a phone.

Facebook’s cropping tool

Once you have a video, there are options in Facebook ads to adjust your creatives for different sizes.

In the image above, you can see we have a square video that needs cropped to vertical. Granted, this would be a terrible user experience, but if your video does lend itself to this easy cropping, there is an option directly within Facebook to do that for you.

Facebook video builder

If you don’t already have any creatives and you need to build something almost from scratch, Facebook also has a video creation tool you can use to put together videos.

You can use existing images combined with Facebook’s video ad templates to make a video for your account. There are tons of templates that allow you to control for colors, text, timing, and more. Just lead on the user-friendly builder and you’ll end up with a platform-ready Facebook video ad in no time!

Canva

While there are some paid in-platform upgrades, Canva is a great tool to get just about any type of creative made (video or otherwise).

There are countless free templates you can customize to help promote your brand. Canva also includes easy options to convert one theme into a new aspect ratio, helping you to cover all the video sizes as I mentioned above. In short, if you’re a novice to video marketing but need to get something done, you should check Canva out.

Create great Facebook video ads today

Facebook and Instagram video ads are a great way to interact with your customer base and are only getting more necessary as other platforms lean into video. It doesn’t take any particular expertise or deep pockets to get your Facebook video ads up and running. Just a bit of patience and some guidelines and you’re on your way!

When you want to improve your results, follow these Facebook video ad best practices:

Create videos in all aspect ratios
Be prepared for all sound options
Get your main message across in the first 3 seconds
Blend into the platform aesthetic
Retarget users who engage with your videos

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How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

Published

4 days ago

December 7, 2023

Max

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

With millions of videos vying for attention, your YouTube thumbnails serve as the first point of engagement for potential viewers. These seemingly small images carry significant weight in attracting clicks and views.

YouTube thumbnails provide a snapshot of your video content, setting expectations for what viewers can expect. A well-crafted thumbnail not only piques interest but also conveys the essence of the video.

In this article, I’ll share everything you need to know about YouTube thumbnails, including tools to create them, tips to keep in mind, and other lessons I’ve learned from running my own YouTube channel.

What is a YouTube thumbnail?

A YouTube thumbnail serves as a visual snapshot of what a video contains. It appears as a small image next to the title of the video on YouTube’s search results page, related videos section, or the recommended videos section.

This image plays a crucial role in attracting potential viewers and encouraging them to click on the video. The design and content of this thumbnail often influence the decision of a viewer to watch the video or not. Therefore, it holds significant importance in the world of YouTube content creation.

YouTube thumbnail size

The best YouTube thumbnail size is 1280×720 pixels. This is an aspect ratio of 16:9. The minimum width you should shoot for is 640 pixels.

You should also shoot for a relatively small file size—under 2MB. YouTube thumbnails can be saved as JPGs, GIFs, or PNGs.

YouTube thumbnail tips

Your YouTube journey begins with a single image—the thumbnail. This seemingly small, but critically important element is the initial gateway for your viewers.

“If people don’t click, they don’t watch. So, you want to give them something to click,” said YouTube star MrBeast.

Here are some tips to create effective YouTube thumbnails.

Make them engaging

Think of your thumbnails as digital hooks to capture your audience’s attention. Make them visually striking, vibrant, and engaging.

💕 Want more tips and ideas? We’ve got 130+ for you! Get the guide >> 130+ of the Best Online Marketing Tips for Generating More Traffic, Leads, & Sales

Be consistent

Building a recognizable brand on YouTube starts with consistency in your thumbnail design. A uniform style helps viewers easily identify your content. In addition to consistency in your thumbnail design, keeping a close eye on others in your field who share your audience is a smart strategy.

Checking out what your competitors are up to can give you helpful clues about how many people click on their stuff. This helps you see how your channel’s look, content, titles, and colors stack up, so you can ensure you’re putting your best foot forward.

As you can see below, MrBeast’s thumbnails are visually striking and attention-grabbing, featuring bold colors, expressive facial expressions, and compelling imagery. He maintains a consistent style in his thumbnails, making them instantly recognizable to his viewers and helping build a strong brand presence on YouTube.

Represent your video accurately

Your thumbnail should provide an honest representation of your video. Misleading thumbnails can lead to viewer frustration and backlash.

Create an emotional impact

It’s well known that emotions are contagious. This means that watching someone else have an emotional reaction to something can cause you to have the same reaction.

Humans react to other human faces, and it’s an easy trick to get more people to click on your YouTube videos. Humans will naturally assess the emotional state of the face. When their mouth is open, it’s usually to show that they are surprised. When someone sees this surprised reaction, they are enticed to see what is so surprising.

🚨 Speaking of emotion…get our free guide >> 135 of the Best Words & Phrases for Marketing with Emotion

Learn and adapt

Continuously analyze your analytics to adapt your content and strategy based on audience feedback and changing trends.

The thumbnail below was my first to go well (in relation to my other videos). The simple title in the thumbnail, the upward arrow, society’s current fascination with ChatGPT, the length of the video, me in it—smiling and wearing something that matched the color scheme of the thumbnail. These are things I took note of as potential drivers of success for future videos and thumbnails.

Source

Free YouTube thumbnail makers

Here are a few YouTube thumbnail creation tools to try, including the one I use for all my thumbnails.

1. Fotor

I use an app called Fotor to create my thumbnails. Fotor is a fantastic all-in-one platform that makes thumbnail creation a breeze. It’s an easy-to-use photo editing and graphic design tool, available in web, desktop, and mobile versions. It provides a full suite of tools that cover most image editing needs, including face retouching and image-generative AI.

Fotor also includes advanced AI-powered tools such as background remover, image enlarger, and object remover, which make complex edits simple.

I created a super simple video walkthrough where I use it to create a YouTube thumbnail. Check it out here.

2. Canva

Canva is a design tool (with a free option) that can help you create impactful YouTube thumbnails. Simply navigate to the site, choose YouTube thumbnail as your design option, and find an already-created template to customize or create your own design.

Within Canva, you can adjust colors, add your own images, and brand your YouTube thumbnail with your business logo.

3. Visme

Visme is another online design tool that makes it easy to create YouTube thumbnails. Like Canva, Visme has already created templates that you can choose and customize according to your branding.

Simply choose your template, customize it, download it, and you’re all set!

Start making effective YouTube thumbnails with ease

Creating a great YouTube thumbnail is only one piece of the puzzle when it comes to effective video marketing on the site. But the right YouTube thumbnail strategy can help you build consistency, attract people to click on your videos, and increase engagement with your content.

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12 Holiday Emails for Customers (Templates & Examples!)

Published

6 days ago

December 5, 2023

Max

12 Holiday Emails for Customers (Templates & Examples!)

How to put your customers into a holiday slumber 😴 :

To our valued customers,

As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year!

sleepy bored face

Want to send an authentic holiday email this year that your customers will actually want to read? This is your cheat sheet!

How to use these holiday email templates

This post contains both the copy and creative you can use for your holiday customer appreciation emails. These emails are longer and more personalized—great for your most loyal customers or for businesses with a small client base. If you want shorter, more general copy, head on over to my holiday greetings and messages.

The copy is also pasted into some templates I made in Canva, which you can access with a free Canva account!

Here’s the link to the templates in Canva.

free holiday email templates in canva

Holiday customer email tips

In such a short piece of content as this, small details have big effects. Here’s how to get it right.

Express gratitude! Customer appreciation is the goal here.

Keep it short and use a conversational tone. This is an e-toast, not a live journal.
Be inclusive of all holidays, and be warm and positive, but not overly hyped—the holidays can be difficult for many people.
Make it visual with creative graphics or a team photo.
Share your growth and achievements to give customers a reason to stay confident in your business. BUT make it about them—the growth you achieved with their support. What you achieved together.
Connect it back to your mission (NOT your value prop).
Focus on the future. Speak to an ongoing relationship, but not through a CTA or sales promotion. Save that for your year-in-review email.

Words & phrases to make your holiday email message authentic

Take a gander through these words and phrases you can use that the other gajillion businesses out there aren’t using:

Instead of ‘valued customer’

Don’t call them valued, make them FEEL valued through your messaging.

Dear customers
To our awesome customers
To our customers near and far, old and new
To all of you
To each and every one of you
To the Baker & Co. family
To the SparkLife community
To you and your families
Dear customers, partners, and your families
Friends
First name (if you have a small list and can MANUALLY do it).

Instead of ‘exciting year’

It’s been a…

Lively
Rewarding
Exhilarating
Electrifying
Wild
Awesome
Zestful
Refreshing
Bustling
Bright
Spirited
Rousing
Rigorous

….year!

Instead of ‘as we approach’

Any “as we.” As we approach, enter, wind down, you know them all. How about:

Every year, I/we
If you’re like us, you are…
As the saying goes…
One of my favorite quotes is
Ask a question
Whether this email finds you ___ing, ____ing, or ___ing, we hope it finds you well!
As I sit here listening to [unique/meaningful/inclusive song name]
Exactly 11 months ago, we were…..
When we started out this year we _____. Little did we know…
Here at ___ we believe in ____, so…
One of our core values here at ____ is ____.
As I write this email, I’m watching the snow falling outside my window for the first time this year.
As it turns out…

Instead of ‘take this opportunity to’

Take THIS opportunity to remove yourselves from the mileu by using phrases like:

Words can’t describe our…
We’re reaching out to say…
We want you to know that…
We extend our deepest…
It is with pride and joy that we…

Instead of ‘thank you for your support’

Nothing wrong with this statement, but make it better with specifics.

Thank you for…

Trusting us with your ____
Using ____ for your ____ needs.
Confidence and loyalty to _____
How much you’ve [taught us, inspired us, encouraged us, etc..]
Choosing us as your ____ provider
Giving us a reason to come into work each day
Showing up to our events
Your reviews, social shares, votes
Positive vibes, enthusiasm

5 holiday email templates any business can use

To make your life easier, I’ve compiled some templates that incorporate the tips and words and phrases above. Check’em out.

If you want to You can also customize them in Canva