Let’s cut to the chase: if you’re not doing omnichannel marketing in 2024, you’re behind. A bold statement, I know, but in today’s dynamic, digitally-driven...
Create a Customer Journey Customer journey is a sequence of steps a person takes from the moment they first become aware of your brand, until becoming...
Are you looking for a way to boost your marketing on your Shopify business or store? The omnichannel strategy is probably the one you have been...
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many...
TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels....
Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning...
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences,...
In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through...
Recently I have found the need to spend a lot of time training my team on how to speak to clients to get them to accept...
Alanna Gregory Contributor Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and...
