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2021 Top Contributors To The Search Engine Roundtable

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2021 Top Contributors To The Search Engine Roundtable

As you all know, I source a lot of forums and Twitter threads here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist. In fact, when I started this site over 18 years ago, its purpose was to cover what the community is buzzing about and this site remains true to that today.

I thought it would be fun to parse out from all the stories this year, which individuals and Twitter handles I cited the most over the past year. So I had one of my developers do some queries to run through and get me a list of the most cited Twitter handles in my stories for the 2021 year. This is in addition to my look back in my 18 year anniversary story – read that if you missed it.

Here are the top cited Twitter handles from this site:

I’ll give some honorable mentions to @thesocialdude, @type_seo, @ppckirk, @facan, @gregfinn, @ppcgreg, @aleyda, @bubblesup, @clairecarlile, @copernix, @musingpraveen, @brettbodofsky, @saijogeorge, @msftadvertising, @shalomgood, @jasonmbarnard, @ndyjsimpson, and thousands of more.

Note, this site has cited over 1,350 distinct Twitter handles in our stories in 2021. So while, yes John Mueller was cited in a ton of them, there is a huge diverse number of Twitter accounts I embedded and/or linked to in my stories over the past year.

Thank you to the search industry / community for making this site possible.

Forum discussion at Twitter.




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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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