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Authorship, Links & Disavows A Lot Less Important Than SEOs Think

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Gary Illyes PubCon image from Ryan Jones

Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.

Safe Keynote

First, Gary went with a safe keynote address because often enough folks like me see what people are tweeting about his presentation and I take it out of context and get the message wrong.

It worked, he basically repeated stuff Google already said, that was referenced on Wikipedia, and stuff we covered at least once here with product announcements.

Authorship & Authors

In short, Google does not give too much weight to who writes your content. So if you get a Walt Mossberg to write a piece of content on your site, just because it is Walt, doesn’t make it rank well. If the content is written well, it will rank well, but by default, just because Walt wrote it, doesn’t make it rank well.

I know, this sounds weird, Walt would not publish anything that isn’t above and beyond what anyone else would write. But if Walt was having an off day, and he published something poor, it wouldn’t rank well because his name was on it.

Here are some tweets covering Gary saying this:

Links Importance

Gary also said that links are not as important as SEOs think they are. This is not new, I mean, last November, Google said links are less important these days than previously and links will be less important in the future.

But links are just not as important as SEOs think, he said. Here are some new tweets covering he said this:

Disavow Links

This is a repeat from the 2019 Q&A with Gary, where Gary said disavowing hurts too many sites. He said it again:

So there are a few topics that are good reminders for SEOs.

Forum discussion at the tweets above.

Image credit to @RyanJones



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Google Search App Stopped Working For A Few Hours Last Night

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Broken Google Phone

The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”

Here is one of many screenshots I saw in the Google Search Support forums:

Google Search App Stopped Working

The issue started at about midnight last night and lasted for a few hours until it was resolved.

You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.

9to5Google was the only other site reporting on this issue, as far as I can tell.

Google wrote:

There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.

That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.

Google said the issue was fully resolved at 4:11 AM ET.

If you noticed a dip in your Android traffic from Google between that time, this may be why.

Forum discussion at Google Web Search Help and Reddit.

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local


For the original iTunes version, click here.

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: September 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Ads is launching confidential matching, a new privacy-centric ad feature. Google is testing a new AI Overview interface. Advertisers are complaining about fraud on the Search partner network. Google is testing for reference boxes in search. Google is testing search results without breadcrumbs. Plus, I posted my weekly SEO video recap.

Search Engine Roundtable Stories:


  • Search News Buzz Video Recap: Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local


    Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week…

  • Google Ads Introduces Confidential Matching


    Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas.


  • Google Tests AI Overview With Small “More” Link


    Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed.

  • Complaints On Google Ads Search Partners Network Fraud


    I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.

  • Google Testing For Reference Search Box


    Google is testing a new search box named “for reference” which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years.

  • Google Tests Search Result Snippets Without Breadcrumbs


    Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.

  • Hummus Party At Google Dublin


    Here is some sort of event where there are a bunch of Googlers eating hummus, and other dips, with pita bread, at the Google office in Dublin, Ireland.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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