SEARCHENGINES
Authorship, Links & Disavows A Lot Less Important Than SEOs Think
Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.
Safe Keynote
First, Gary went with a safe keynote address because often enough folks like me see what people are tweeting about his presentation and I take it out of context and get the message wrong.
“I’m sharing info from Wikipedia so I don’t accidentally share more info than I’m supposed to and get fired”@methode #pubcon
— Greg Gifford (@GregGifford) February 27, 2023
SEOs taking photos of presos out of context? Never LOL. So @methode got his RankBrain info from wikipedia to ensure he didn’t say anything not public. @methode #pubcon
— Jennifer Slegg (@jenstar) February 27, 2023
It worked, he basically repeated stuff Google already said, that was referenced on Wikipedia, and stuff we covered at least once here with product announcements.
Authorship & Authors
In short, Google does not give too much weight to who writes your content. So if you get a Walt Mossberg to write a piece of content on your site, just because it is Walt, doesn’t make it rank well. If the content is written well, it will rank well, but by default, just because Walt wrote it, doesn’t make it rank well.
I know, this sounds weird, Walt would not publish anything that isn’t above and beyond what anyone else would write. But if Walt was having an off day, and he published something poor, it wouldn’t rank well because his name was on it.
Here are some tweets covering Gary saying this:
When asked if having a big name author write for your site would help the content rank in search @methode said: “Meh”. #Pubcon
— Joe Youngblood (@YoungbloodJoe) February 27, 2023
Authorship markup may be useful to users (humans), but not to search engines. @methode #pubcon
— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) February 27, 2023
Authorship is less important than most people think: @methode @Pubcon #pubcon pic.twitter.com/WQtprMXkvO
— Clark Taylor (@clarktaylor) February 27, 2023
He was saying that if for example, you hire a big name author to write for a little/unknown blog…not as important as most people think.
— Clark Taylor (@clarktaylor) February 27, 2023
Links Importance
Gary also said that links are not as important as SEOs think they are. This is not new, I mean, last November, Google said links are less important these days than previously and links will be less important in the future.
But links are just not as important as SEOs think, he said. Here are some new tweets covering he said this:
You can get top rankings with a single link if there’s no relevant content on the web. @methode #pubcon https://t.co/mdRPoW5yey
— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) February 27, 2023
I have documented this in a number of my posts about major algorithm updates. In some verticals, sites with much weaker link profiles are beating behemoths. https://t.co/qB28JNhV79
— Glenn Gabe (@glenngabe) February 27, 2023
Links are important but not as important as most people think. You can still rank without links: @methode @pubcon #pubcon
— Clark Taylor (@clarktaylor) February 27, 2023
“Links are important, but not as important as people think.” – @methode #pubcon
— Tony N. Wright (@tonynwright) February 27, 2023
Disavow Links
This is a repeat from the 2019 Q&A with Gary, where Gary said disavowing hurts too many sites. He said it again:
Disavowing links are just for comfort. Probably stupid to disavow links: @methode @Pubcon #pubcon
— Clark Taylor (@clarktaylor) February 27, 2023
Discussing disavow files @methode said it most likley isn’t doing anything.
He clearly stated that the number of sites who shot themselves in their foot with these is higher than the number of sites he thought would of benefitted from a disavow file. #Pubcon
— Joe Youngblood (@YoungbloodJoe) February 27, 2023
Gary says he thinks personally that the # of people who shot themselves in the foot with a disavow file is greater than the people who probably need to disavow. #pubcon
— Ryan Jones (@RyanJones) February 27, 2023
So there are a few topics that are good reminders for SEOs.
Forum discussion at the tweets above.
Image credit to @RyanJones
SEARCHENGINES
Google Search App Stopped Working For A Few Hours Last Night
The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.
This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”
Here is one of many screenshots I saw in the Google Search Support forums:
The issue started at about midnight last night and lasted for a few hours until it was resolved.
You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.
9to5Google was the only other site reporting on this issue, as far as I can tell.
Google wrote:
There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.
That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.
Google said the issue was fully resolved at 4:11 AM ET.
If you noticed a dip in your Android traffic from Google between that time, this may be why.
Forum discussion at Google Web Search Help and Reddit.
SEARCHENGINES
Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local
For the original iTunes version, click here.
Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.
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SEARCHENGINES
Daily Search Forum Recap: September 13, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads is launching confidential matching, a new privacy-centric ad feature. Google is testing a new AI Overview interface. Advertisers are complaining about fraud on the Search partner network. Google is testing for reference boxes in search. Google is testing search results without breadcrumbs. Plus, I posted my weekly SEO video recap.
Search Engine Roundtable Stories:
-
Search News Buzz Video Recap: Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local
Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week… -
Google Ads Introduces Confidential Matching
Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas. -
Google Tests AI Overview With Small “More” Link
Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed. -
Complaints On Google Ads Search Partners Network Fraud
I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers. -
Google Testing For Reference Search Box
Google is testing a new search box named “for reference” which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years. -
Google Tests Search Result Snippets Without Breadcrumbs
Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL. -
Hummus Party At Google Dublin
Here is some sort of event where there are a bunch of Googlers eating hummus, and other dips, with pita bread, at the Google office in Dublin, Ireland.
Other Great Search Threads:
- Local Pack in Desktop Search Results – Google is now testing showing close up of business location on the map as main image. PS – Quote tweet is also like this one but last image being the map close up and that test was in mo, Gagan Ghotra on X
- Every now and then, we get questions about whether “valid HTML” is a ranking factor, or a requirement for Google Search. Jens has done regular analysis of the validity of the top websites’ homepages, and the results are sobering., John Mueller on LinkedIn
- here is o1, a series of our most capable and aligned models yet: https://t.co/yzZGNN8HvD o1 is still flawed, still limited, and it still seems more impressive on first use than it does after you spend more time with it., Sam Altman on X
- Local businesses that I’ve looked at have been mostly safe from all the core updates in the last year – except this last one. I’m hearing multiple reports on Facebook, Reddit, and our forum of local businesses being hit by the Augu, Joy Hawkins on X
- On the one hand, I don’t make the search results, on the other hand, I use both of those sites intensively for programming-related queries, I wouldn’t blindly see one of them as being good and the other as being bad., John Mueller on LinkedIn
- Set tROAS recommendation is now also increasing your daily budget if you apply the recommendation! Pay attention, Here all you need, Thomas Eccel on X
- These Are The Spam Practices Going On GMB And Google Maps By Lead Gen And Local SEO Agencies in 2024 In India Also where Google takes extra steps to make sure guard Business Profile’s integrity, Ayman Ali on X
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
- Data Protection Commission launches inquiry into Google AI model, Data Protection Commission
- Former Google Execs Help DOJ’s Case, AdWeek
- Google announces new funding and AI training for small businesses, Google Blog
- Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination, Digiday
- Google sued for using trademarked Gemini name for AI service, The Register
- OpenAI COO Says ChatGPT Passed 11 Million Paying Subscribers, The Information
- OpenAI, Anthropic and Google leaders meet with White House to talk AI, CNBC
- The California Google deal could leave out news startups and the smallest publishers, Nieman Journalism Lab
- What DOJ and EU Antitrust Cases Mean for Apple, Google, Meta, Amazon and X, Bloomberg
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
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