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Backlink Gaps: Quick Guide

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backlink-gaps:-quick-guide

Have you ever heard of backlink gap analysis? If you do SEO, you probably know what we’re talking about, but if you don’t know then read on to find out. In this short guide, we’ll show you what backlink gap analysis is, why you should integrate this practice into your everyday SEO tasks, and how you can use SERPed.net to get the most out of this data. Let’s dive in.

What is Backlink Gaps Analysis?

To understand backlink gap analysis, we first need to understand what backlinks are.

Backlinks are links that point to your website (homepage or inner page) from external sources. Unlike internal links, which you can set up inside your website architecture by yourself, external links are usually organic – i.e., they result from a positive action taken by someone else outside your website.

Since backlinks are considered by Google’s algorithm as upvotes for your website, the more backlinks you have, the better. However, it’s not just about quantity; the quality of these links also matters. You want your backlinks to come from websites with a low spam score and a high authority in their field.

Therefore, since backlinks are necessary for your website to rank higher, you need to have a backlink strategy that includes tactics on how to make sure your website gets external links that matter.

Backlink gap analysis is a part of competitive analysis in SEO and is something that has developed as a result of the ever-increasing sophistication in SEO tactics. Essentially, a backlink gap tool will analyze your competitors’ external link profiles in order to identify backlink gaps, that is, backlinks that are present in your competitors’ external profiles which are not present in yours. A backlink gap tool will provide you with a list of websites that link to your competitors, but not to you (yet).

But how does this benefit you? We’ll answer this question in the next section.

Why You Should Use Backlink Gaps Analysis

So why should you do backlink gaps analysis? It’s not as complicated as it seems. Basically, if you find two of your competitors (or more) have links from a website and you don’t, getting that link is probably easy to do. If you run out of ideas when it comes to link building, this is something you should definitely try.

When performing backlink gaps analysis, you’ll find links that can help you with your SEO strategy. Some links may come from websites that are not as relevant for your website, but by reviewing these links carefully, you should be able to determine the links you should get and the ones you should ignore.

Links

Thus, in order to benefit from this practice, you need to spend some time analyzing these links. SERPed.net makes it easier to strike gold, by giving you metrics that help you understand if that link will improve your website SEO or make it harder for you to rank.

Once you have your list of websites that you’d like to get a link from, you would probably have to get in touch with the webmasters. It is very important to plan your approach. We recommend sending an email to get the ball rolling.

Of course, your email needs to get the attention of your target recipient. Sometimes, you’ll hit a wall either because you don’t get a reply from your recipient, or because your email doesn’t get to the right person.

Tips For Outreach Emails

There are a few things you can do in your outreach email (the message you send to the webmasters) in order to increase your chances of getting that link. We’ll go through a few tips that might help.

First of all, make sure you know your target recipient. If you get a few details about your recipient’s interests, you can use them to create common ground between you two and enhance your chances of success.

Don’t use a template to copy and paste your email. Different people require different approaches.

Offer something in return. Your recipient will always think “what’s in it for me?” and you need to make it clear what they’re getting from you. Ideally, you should be able to get their cooperation without having to pay for the link, as paid links can damage your reputation online.

As a final note about outreach: get straight to the point. Don’t waste your recipient’s time. Be short and concise. If your email is over 200 words, you need to cut it down!

And now that you have a few tips about how to contact webmasters for backlinks, we’ll explain how you can use SERPed.net to analyze your backlink gaps.

Backlink Gaps on SERPed.net

To carry out a backlink gap analysis, use the Backlinks Explorer tool. You can find it on the Tools menu, under SEO Analysis.

Backlinks Explorer 1

Once you open the Backlinks Explorer tool, click on the blue “+” button to create a new analysis.

Backlinks Explorer 2

To explore competitor backlinks, click on the “Start” button under “Backlink Gaps”.

Backlink Gaps 1

Fill in all the fields. At the top, add your website URL; on the bottom fields, add three competitors that specialize in the same product or service that you sell.

Backlink Gaps 2

Now, once you’re done, click on “Find Backlink Opportunities” to run the analysis. As you can see, this search will cost you 4 credits – one for each website analyzed. And here are the results:

Open Links

In this screen, you’ll see the number of matches (number of websites out of the total four that have backlinks from that specific domain). Under each website you analyzed, you’ll see another number: this is the number of backlinks that each website has from the domain on the left.

To find out the exact link, hover on the number and a “+” sign will appear. Click the “+” sign and you’ll see the exact URL for those backlinks.

We always recommend “100 links from 100 domains” rather than “100 links from one domain”. Variety is also key in backlink strategies.

Open Links 2

When it comes to matches, you can order the results to start with the domains that link to one of your competitors only. At the right of “Matches”, you’ll find a tiny arrow. Click on it to re-order match numbers.

Backlink Matches 1

You can click one each website URL to visit the websites and determine whether that’s a link you should have as well or not and how hard it would be to get this link.

Open Links

Wrapping Up

Using backlink gap analysis, you can improve your rankings by getting a list of highly authoritative links that your competitors already have but you do not.

Competitive analysis is part of SEO, and using SERPed.net you can make sure your off-page SEO is on point. On-page SEO is also important, and the best approach you can take when doing SEO is to think about each task as part of a whole.

SEO is a lot of work, but a boost in your ranking on Google SERPs (search engine result pages) will help you get more visitors to your website, and, therefore, more sales.

However, you must remember that SEO does not bring results overnight. Patience (and a bit of stubbornness) is the best trait you can have when doing SEO work.

What are your thoughts? Did we forget something? You can send suggestions or questions our way using the comment box. If you prefer to reach out on social media, you can find us on Facebook, Twitter, and LinkedIn.

Source: Vanessa Marcos

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Daily Search Forum Recap: May 21, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s CEO, Sunda Pichai, spoke about AI Overviews killing the web, small publishers dying and not giving us Search Console data (well, kinda). The Google site reputation abuse policy also applies to Google Discover. Google AI Overview colors have nothing to do with the confidence of the answer. Google about source knowledge panels get graphical. Google also is rolling out a more graphical and richer search results interface. Google Marketing Live was this afternoon, more on that tomorrow… I am going to try publishing the newsletter earlier in the day (see how you like it).


Search Engine Roundtable Stories:


  • Google’s Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data


    Nilay Patel, Editor-In-Chief of The Verge interviewed Sunday Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/indepdent publishers are dying and if we can get data in Search Console.

  • Google Rolling Out More Graphical & Richer Search Results


    Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like more links and facts from Knowledge Graph as well as AI Overviews.”


  • PSA: Site Reputation Abuse Policy Also Applies To Google Discover


    Just a PSA – the newish Google site reputation abuse policy not only applies to Google Search but also applies to Google Discover. Google updated the Discover content policies a while back to add a line that reads, “Publishers should be aware of the new site reputation abuse policy that becomes effective as of May 5, 2024.”


  • Google Adds Visuals To About Source Knowledge Panels


    December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing showing this information in a more graphical user interface.



  • Google AI Overviews Colors Do Not Indicate Confidence Of Response


    Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun.





  • Android Shrubbery Statue


    Here is an Android statue at the Google London office that is covered in shrubbery. This is a super green and plant-like Android figurine.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 20, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said it is working on surfacing more heartful helpful content, after no sites seemed to have recovered from the last helpful content update. Danny Sullivan said he speaks directly to engineers working on Google Search. Google doesn’t let you turn off AI Overviews, but Bing lets you turn off its AI responses. Google Notes says it is ending the labs feature soon but Google may bring comments to notes.


Search Engine Roundtable Stories:


  • Google Working On Surfacing More Content That Comes From The Heart


    Last week we reported how Danny Sullivan, Google’s Search Liaison, said how they are looking for ways to better promote sites that were hit by that helpful content update in September. Now, over the weekend, John Mueller from Google added, “the team working on this is explictly evaluating how sites can / will improve in Search for the next update.”

  • Bing Lets You Turn Off AI Responses But Google Doesn’t Let You Turn Off AI Overviews


    Google has been rolling out AI Overviews in its search results since last week and more and more searchers are super unhappy that there is no way to turn off the AI Overviews. Michael Schechter, a Vice President at Microsoft, shared a screenshot in Bing, on how you can turn off Copilot responses in Bing Search with the click of a button.

  • Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems


    Google was asked where Google’s Danny Sullivan and John Mueller get their information from when responding to search and ranking-related questions. Sullivan responded directly to the engineers who code those ranking systems at Google.


  • Google Says Notes On Search Now Ends Soon


    Google has updated the Google Search Labs to say that Notes on Search now “ends soon.” As a reminder, last November Google rolled out as a labs the Notes feature in Google Search and Google Discover.

  • Comments To Notes In Google Search?


    Google may be bringing comments to the Notes on Google Search (and Discover) feature. Notes on Search came last November as a labs feature in Google Search and Google Discover. Google recently tested a new button for the notes feature in Search. Now Google may be testing comments on Notes.

  • NYC Bring Your Child To Work Day At Google NYC


    Google held its annual bring your child to work day at the Google New York City office. This was back in late April and I found some cute photos of kids at Google doing face painting, gaming, balloons and more.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

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For the original iTunes version, click here.

Google announced they are rolling out AI Overviews in the US and many searchers want to turn it off, and some content creators want to opt out of them. Google also announced new AI search features that will roll out soon. OpenAI showed off their GPT-4o 24 hours before Google I/O and it was amazing. Google search results volatility has been super hearted all week long. Google confirmed it deindexed vast amounts of URLs in February. Google lifted some of the site reputation abuse manual actions earlier this week. Google said sites hit by the helpful content update can see a lift after the next core update. Google has read our feedback on our issues with search quality and changes may come, maybe. Google also might give us an automated action viewer in Search Console. Google also rolled out a web filter to see only text links in the search results. Google lowered the search ranking of some deepfake porn sites. Google locked down the complaint forum thread around images not showing in the search result snippets. Google may have a new local ranking signal, service areas. Google Local Service Ads tests messaging multiple businesses at once. Google Ads AI summaries are going live for some advertisers. Google Ads changed the functionality for suspended accounts. Google AdSense will not change the minimum reporting thresholds for channels. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix Studio lets digital marketing agencies get all of the benefits Wix has to offer from best-in-class SEO capabilities to 99% up-time with the added value of an extensive client and team management system baked right into the platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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