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Daily Search Forum Recap: April 20, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Site Kit now is experimenting with bringing in data from Google Question Hub. Google said don’t worry about redirecting the AMP cache when removing AMP. Google is testing “from the web” and “other sites say” as featured snippets. Google is also testing “What people are saying” search results. Also, Google local listings are showing “at this place.”

Search Engine Roundtable Stories:

  • Google Site Kit Now Has Question Hub Data

    It looks like Google Site Kit, the Google plugin for WordPress, has bridged in another Google data platform named Google Question Hub. This is in addition to Google Search Console, Google Analytics, Google AdSense and PageSpeed Insights.

  • New Google Featured Snippet: “From The Web” & “Other Sites Say”

    Google is testing new types of featured snippet that is titled “From the web” and “other sites say.” This featured snippet includes multiple sources from the web, not just a single source, like most featured snippets.
  • Google Tests What People Are Saying Search Results

    Google seems to be testing a new search feature set that is named “what people are saying.” This shows search results primarily from online discussion forums on the topic.
  • Google Local Listing “At This Place” Shows Businesses At Venues

    Google Local listings has a feature that shows what else is in that venue, it is called “at this place.” This reminds me of Google showing mall directories and what businesses are near other businesses in the local listings.
  • Removed AMP? Don’t Worry About Redirecting AMP Cache URL, Says Google.

    The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site’s details. You do not have fully control over that URL, so there is really no need to worry about having that URL redirect to your site. Google’s John Mueller said on Reddit “It’ll fix itself automatically, you don’t need to do anything special with it & you can’t redirect it.”

  • Brighten SEO Fortune Cookies With Nice Tellings

    The BrightenSEO even was a couple of weeks ago and a lot of folks were super happy with one of the first large in-person SEO/SEM events in a while. In any event, here is a photo of one of the fortune

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Google Needs Very Few Links To Rank Pages; Links Are Less Important

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Gary Illyes Serp Conf

Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”

Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”

I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:

Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

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Of course, many SEOs think Google lies about this.

Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.

Forum discussion at X and image credit to @n_minkov.



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SEARCHENGINES

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

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Google Core Update Flux, AdSense Ad Intent, California Link Tax & More


For the original iTunes version, click here.

The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site reputation abuse spam policy will be fought both algorithmically and through manual actions. Google responded to The Verge mocking its search rankings over best printer. Google Search Console has a new unused ownership tokens page. Some sites may see the Google Indexing API work for a limited time on unsupported content types. And having two sites won’t result in your sites search ranking decline. BingBot now fully supports Brotli compression and will test Zstd compression soon. Google Search is testing thumbs-up and down buttons for product carousels. Google is testing new sitelinks designs. Google Notes on Search may not go away in May. Google Maps no longer supports draft reviews. Google Maps released a bunch of new maps, directions, travel and EV features. Google Ads Demand Gen campaigns now support AI image generation. Google Ads is testing a similar product carousel. Google Ads reminds advertisers that ad customizers are going away. Google Ads is testing a new horizontal ad card format. Google AdSense has these new ad intent formats. Google AdSense publishers are reporting lower RPM earnings since mid-February. Google threatens to drop links to California news publishers amongst link tax bill. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: April 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing more ad formats for its search ads. BingBot is testing new compression methods. Google said it is unlikely your rankings would drop just because you have two or more sites. Google says the indexing API might work for unsupported formats. Google said hyphenated domains are not bad by themselves. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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