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Daily Search Forum Recap: December 19, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said there wouldn’t be another core update before the end of the year. We have some more details on the Google December 2022 link spam update, with some charts showing the hit. Google is testing grey links in the knowledge panel. Google learning video structured data no longer requires a text field. The Google Merchant Center policy added a link account suspension.

Search Engine Roundtable Stories:

  • Google December 2022 Link Spam Update’s Impact

    Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems, at least based on the chatter and tracking tools I follow, this link spam update has some teeth. I am seeing a nice number of real reports of sites feeling the impact in a big way and Google really being able to zone in on links it never did prior with other link algorithms.
  • Google: No Core Update During Remainder Of The Year

    Google’s John Mueller said that Google has no plans to release another core update in 2022. This was in response to a number of SEOs worrying that Google might release one by year’s end. John said on Twitter, “just to be clear, there’s no core update lined up for the rest of the year.”
  • Google Learning Video Structured Data Text Field Now Recommended But Not Required

    Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.
  • Google Merchant Center Policy For Google Ads Linked Account Suspension

    Google posted an updated policy update in the Google Merchant Center section for a new “linked account suspension.” In short, this impacts a suspended Google Ads account linked to your Merchant Center account.
  • Google Search Knowledge Panel With Grey Links

    Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing small and large user interface changes in Google Search, so this test should be no surprise.
  • Vlog #202: Jessica Budde From Furry Fun Facts To Brewing Digital Marketing

    Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast…

  • Custom Google Jenga Set

    Google still has a custom wooden Jenga set with their logo engraved into the wood pieces. We saw this back in 2015 but it is still around even several years later.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Microsoft Bing Search Menu Drop Down With Explore & Collect



Bing Menu

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.

This was spotted first by Frank Sandtmann and posted on Mastodon but I am also able to replicate this in Bing Image search. Here is a screenshot that you can click on and enlarge:

click for full size

This was also spotted by Khushal Bherwani:

Frank wrote, “Today I spotted #Bing displaying a new navigation menu on their image #SERP. Now the usual elements can be accessed after clicking on a dropdown. In addition, two more elements are displayed: “Explore” and “Collect”.”

Do you prefer this interface? I get what Microsoft is trying to do here but to me, I might want to jump back to web results or maybe video results sooner than use explore or collect?

Forum discussion at Mastodon.

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Google Publishes A New SEO Case Study



Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says



Google Intersection

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

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