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Daily Search Forum Recap: December 7, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is rolling out an updated Google helpful content update/system, I cover everything we are seeing about this update. Google launched the topics search bar refinement feature it has been testing for a while. Google added a disclaimer to the appointment provider links in the local panel. Google Chrome added three new search shortcuts. And 40% of SEOs think link building is as effective as it was years ago.

Search Engine Roundtable Stories:

  • December 2022 Google Helpful Content Update Rolling Out With Global Impact

    Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th. This update adds new signals, most notably making it work for all languages globally – it is not just looking at English content anymore.
  • Google Launches +Topic Search Bar Refinements After Several Months Of Testing

    Back in July we reported that Google was testing a new more dynamic search bar refinement option that adds keywords to the filters at the top under the search bar. Then Google demoed that feature at Search On and this week, Google is now rolling out the feature.
  • Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was

    We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.
  • Google Local Panel Adds Disclaimer To Appointment Providers Links

    Google has added a disclaimer to the appointment provider links that you find in the Google Search local panel and in the Google Maps business listings. The disclaimer partially reads under the “about these providers,” adding “providers are listed in random order.”
  • Search Chrome Tabs, Bookmarks & History

    Google announced three new ways to search in Chrome – including search your tabs, your bookmarks and your history. You can search with three new site search shortcuts directly built into the Chrome address bar, with @tabs, @bookmarks and @history.
  • Google Dublin Office Tower Viewer

    We saw a tower viewer, those binoculars at the top of buildings, from the Google Brazil office. But did you know the Google Dublin office has one as well? Here is a photo on Instagram I found of this

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: May 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google explains the differences between algorithm updates, data refreshes and more – again. Google Search Console doesn’t keep data for de-indexed URLs. Google lifted some of the manual actions over the site reputation abuse policy. Google said the video needs to be super obvious on the page for it to be a video page. Google Ads updated its disclosure policy for event ticket pages. Google I/O is tomorrow – I decided not to attend in person, it is just easier to cover at my desk.


Search Engine Roundtable Stories:


  • Google Again On Difference Between Algorithm Updates & Data Refreshes


    Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually something Matt Cutts, former Googler, did back in 2006, on his blog and now Danny Sullivan did a short version of it on X.


  • Google Lifts Some Site Reputation Abuse Policy Penalties


    About a week ago, we reported that Google began enforcing its new site reputation abuse policy by issuing manual actions and ranking penalties for those sites that violated those policies. Google seems to be now lifting some of those manual actions where the sites took the necessary action and no longer are violating the policy.


  • Google Search Console Doesn’t Keep Data For Most De-Indexed Pages


    Gary Illyes from Google said on LinkedIn that Google Search Console doesn’t “keep (almost) any data for un/de-indexed.”

  • Google: Video Pages Need To Be Super-Obvious Video Play Pages


    In April 2023 and December 2023 Google changed how it classifies what it would consider video pages. In short, the video on the page needs to be the main piece of content for Google to show it a video thumbnail in the search results and to show it in the videos tab in Google Search.


  • Google Ads Updates Disclosure Policy For Event Ticket Sale


    Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the “disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad.”


  • Google Gemini Swag: Bag, T-Shirt, Jacket & More


    Google has given some folks some new swag for its Gemini AI features, formerly known as Bard. Here are some photos of the Gemini bags, t-shirts and jackets.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Mikhail Parakhin Confirms He Is No Longer Working On Copilot At Microsoft

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Mikhail Parakhin Microsoft

Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search and Microsoft Advertising weeks ago after Microsoft hired Mustafa Suleyman as the CEO of AI at Microsoft.

We knew Mikhail Parakhin was planning to work on something new but now Mikhail Parakhin confirmed that he is no longer working on Copilot.

He said on X, “Not working on Copilot anymore, onto new things.”

I did follow up and asked if “onto new things” means new things within Microsoft or new things at a new company but I did not hear back on that. His LinkedIn profile still shows he is at Microsoft.

Here are those posts:

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I am super interested in what Mikhail is working on now and I suspect he will tell us soon.

I deeply miss his transparent and frequent posts about what Microsoft is working on with Copilot and Bing Search…

Forum discussion at X.

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Daily Search Forum Recap: May 10, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google says site reputation abuse is not about links, it is about content. Google Local Service Ads ranking removed proximity as a ranking signal. Google Shopping may soon tell searchers how many shoppers purchased at your e-commerce site. Google Local panels now can show the owner of the business. Mikhail Parakhin from Microsoft confirmed he is no longer working on Copilot. Plus, I posted the weekly SEO video recap.

Search Engine Roundtable Stories:


  • Google: Site Reputation Abuse Isn’t About Linking


    Danny Sullivan, Google’s Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to you has no impact on this new policy that Google began enforcing with manual actions earlier this week.

  • Google May Show How Many Shoppers Purchased On Your E-Commerce Site


    Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that shows how many searchers purchased on your site. It may read, “1K shopped here recently.”

  • Google: Proximity Not A Relevancy Factor For Local Service Ads


    Google has updated its Local Services Ads help document on ad rankings to remove the line around “proximity to potential customers’ locations” is a ranking factor for those ads. Ginny Marvin, the Google Ads Liaison, said the document was updated but there was no recent or “sudden change to ranking considerations” to LSA rankings or positions.

  • Google Local Panel With Owner Attribute


    Google can show the owner of the business in the local panels in the Google search results. I suspect this is not new but I don’t believe I’ve seen this before, where Google will add an “owner” attribute to the local panel.

  • Mikhail Parakhin No Longer Working On Copilot At Microsoft


    Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search and Microsoft Advertising weeks ago after Microsoft hired Mustafa Suleyman as the CEO of AI at Microsoft.


  • Google Ads Cyclone Money Machine


    I found this photo funny. It is one of those cyclone money machines that money flies around in, and a person inside is supposed to try to grab as much money as possible. Well, there is a Google Ads logo on this one. Oh, the irony of this photo…

  • Search News Buzz Video Recap: Google Search Ranking Volatility, Site Reputation Abuse Enforcement, Pichai On Search Quality, HCU Recovery & More


    Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. Sundar Pichai, Google’s CEO, responded…

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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