SEARCHENGINES

Daily Search Forum Recap: February 15, 2022

Published

3 years ago

February 16, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads may be mass disapproving ads and suspending accounts. Google AdSense launched related search for content after killing off the link units. Microsoft Advertising has expanded into 29 new countries. Google Ads recommends at least 15 conversions in 30 days for its machine learning to work. Google said analytics implementations does not impact your SEO.

Search Engine Roundtable Stories:

Google Ads Disapproving & Suspending Accounts In Masses?

I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.”

Microsoft Advertising Expands, Now In 29 New Countries

Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.

New Google AdSense Related Search For Content Pages

Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading.

Google: How You Implement Analytics Does Not Affect SEO

Google’s John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don’t implement it in a way that blocks crawling and indexing, he added.

Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.

Google London Sitting Chair With Amazing View

Here is a photo from Daniel Waisberg, from the Google Search Advocate, who was in the Google London office last week and took a photo of this sitting chair and view that came along with it.

Other Great Search Threads:

Google Trends data for super bowl commercial brands. Some new brands, some old. From ftx to coinbase to doritos to bud light seltzer, you can see the spikes during the super bowl below., Glenn Gabe on Twitter

If you don’t have a strong reason to change the URL structure, I’d just leave it as-is., John Mueller on Twitter

So far our disavow experiment is surprisingly underwhelming. We disavowed all (several hundred) of the links to 4 of the most popular urls on this site, most of which were really good, earned links. Will let run for, Marie Haynes on Twitter

To me that would be a weird setup. Why not let users switch languages themselves? I’d strongly recommend making it easy to crawl through all versions. Hreflang is meant for indexed URLs, h, John Mueller on Twitter

A site-query is an artificial query, I wouldn’t use that for debugging anything like a snippet. For dates, we have https://t.co/dc9oMzUJUY with information on how to best specify them., John Mueller on Twitter

Do you want to see if pages that have recently lost impressions from GSC are suffering from Google Index coverage issues? Check out: “Lost GSC impressions URL Inspection” a brilliant free tool from @davewsmart, Aleyda Solis on Twitter

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.