SEARCHENGINES
Google Disapproving & Suspending Google Ads Accounts In Masses?
I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.”
Ginny Marvin from Google updated us saying no, there is no bug or mass disapprovals going on.
I am seeing very little information from Google on these disapprovals and account suspensions. Ginny Marvin from Google did respond to one complaint on Twitter from a respected member of the search marketing community saying “we take system safety very seriously & have focused significantly in this area to both catch more fraud & reduce flagging of good customers. I know it can be frustrating, but we review all appeals & monitor incorrect decisions to provide feedback to our systems. Due to the complex and sensitive nature of these situations, support reps are not able to comment on suspension details.” She did offer a link to this help page for a place to start.
Here are those tweets:
Hi John, We take system safety very seriously & have focused significantly in this area to both catch more fraud & reduce flagging of good customers. I know it can be frustrating, but we review all appeals & monitor incorrect decisions to provide feedback to our systems. 1/2…
— Ginny Marvin (@GinnyMarvin) February 14, 2022
Appreciate the reply, Ginny. It is indeed very frustrating. I’ll have a look at that doc and work my way through it, but do know this is a huge issue going on right now, for me and many others.
— John Doherty (@dohertyjf) February 14, 2022
The ratio might surprise you & it’s one of the reasons the team is so heavily focused in this area to both catch issues & reduce false positives. I’ve shared this feedback with the team and we‘ll continue to invest in making the experience better.
— Ginny Marvin (@GinnyMarvin) February 15, 2022
Lior Krolewicz posted a screenshot of some of these messages on his blog saying “when I logged into Google Ads this morning, I saw multiple accounts with newly disapproved ads for one fairly odd policy: Disapproved (Government Documents and Official Services).” Here is that help document on that government documents and official services policy:
- Not allowed Promotions for documents and/or services that facilitate the acquisition, renewal, replacement, or lookup of official documents or information that are available directly from a government or government delegated provider.
- Not allowed Promotions for assistance with applying or paying for official services that are directly available via a government or government delegated provider.
Google provides more examples in the help document but Lior said “I soon began getting emails from clients that received the same messages and realized it was not an isolated issue.” He also posted a screenshot showing the number of ads disapproved.
PPCGreg also posted this:
the only thing I can see on the ad (along with the other ads that were popped for the same violation) is the use of the word “Official” in the headline with the brand’s name. @adsliaison 🕵️any insight? Recent updates to the policy that might have tripped up on these?
— Greg (@PPCGreg) February 14, 2022
Hi Ginny – our accounts were hit, en masse. Support confirmed the error in 1 acct but said the fix would take 2 days. any chance we can speed that up? pic.twitter.com/1ycGnBz2CQ
— Greg (@PPCGreg) February 15, 2022
There is also a large thread on these complaints in the Reddit forums saying “Anyone else seeing tons of ads getting disapproved for government documents and circumventing systems?” Then there are tons and tons of threads of complaints around this in the Google Ads forums, I’ll just list some – I can’t go through all of them:
Again, something is going on around this “government documents and circumventing systems” and maybe other efforts to step up policy enforcement. I am not sure if all of these disapprovals and suspensions are accurate or not but it seems Google is not talking about it much.
Ginny Marvin responded to my request for more details saying this is not a bug – not that I thought it was a bug, I thought there was some step up in policy enforcement:
Hi Barry, Safety is paramount and our policies span range of concerns, including the content of ad creatives and advertiser behavior. The issues addressed in this story aren’t related. We also haven’t seen any “mass” disapprovals that would indicate a bug.
— Ginny Marvin (@GinnyMarvin) February 15, 2022
Ginny added there is also no mass disapprovals going on:
The teams are keenly aware that policy flags are disruptive and work incredibly hard to strike the right balance. Safety is critical to a healthy system. Advertisers can request as reviews and/or appeals.
— Ginny Marvin (@GinnyMarvin) February 15, 2022
Maybe I am confusing things?
FYI – chatting with Google Ads support yesterday, they said it was a “known issue”. pic.twitter.com/TmAdmjFs3a
— Lior Krolewicz (@yaelconsulting) February 15, 2022
Bug confirmed, should be fixed soon. #ppcchat https://t.co/a9lQ3ybE2y pic.twitter.com/Gqnp7au7xL
— Greg (@PPCGreg) February 15, 2022
Forum discussion at Reddit and the forum links above.
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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