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Google Disapproving & Suspending Google Ads Accounts In Masses?

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Google Disapproving & Suspending Google Ads Accounts In Masses?

I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.”

Ginny Marvin from Google updated us saying no, there is no bug or mass disapprovals going on.

I am seeing very little information from Google on these disapprovals and account suspensions. Ginny Marvin from Google did respond to one complaint on Twitter from a respected member of the search marketing community saying “we take system safety very seriously & have focused significantly in this area to both catch more fraud & reduce flagging of good customers. I know it can be frustrating, but we review all appeals & monitor incorrect decisions to provide feedback to our systems. Due to the complex and sensitive nature of these situations, support reps are not able to comment on suspension details.” She did offer a link to this help page for a place to start.

Here are those tweets:

Lior Krolewicz posted a screenshot of some of these messages on his blog saying “when I logged into Google Ads this morning, I saw multiple accounts with newly disapproved ads for one fairly odd policy: Disapproved (Government Documents and Official Services).” Here is that help document on that government documents and official services policy:

  • Not allowed Promotions for documents and/or services that facilitate the acquisition, renewal, replacement, or lookup of official documents or information that are available directly from a government or government delegated provider.
  • Not allowed Promotions for assistance with applying or paying for official services that are directly available via a government or government delegated provider.

Google provides more examples in the help document but Lior said “I soon began getting emails from clients that received the same messages and realized it was not an isolated issue.” He also posted a screenshot showing the number of ads disapproved.

1644955539 537 Google Disapproving Suspending Google Ads Accounts In Masses

PPCGreg also posted this:

There is also a large thread on these complaints in the Reddit forums saying “Anyone else seeing tons of ads getting disapproved for government documents and circumventing systems?” Then there are tons and tons of threads of complaints around this in the Google Ads forums, I’ll just list some – I can’t go through all of them:

Again, something is going on around this “government documents and circumventing systems” and maybe other efforts to step up policy enforcement. I am not sure if all of these disapprovals and suspensions are accurate or not but it seems Google is not talking about it much.

Ginny Marvin responded to my request for more details saying this is not a bug – not that I thought it was a bug, I thought there was some step up in policy enforcement:

Ginny added there is also no mass disapprovals going on:

Maybe I am confusing things?

Forum discussion at Reddit and the forum links above.




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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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