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Daily Search Forum Recap: January 2, 2023

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


I hope you all had a nice new year! The SEO skills you need in 2023, according to Google, are curiosity and persistence. Google said putting page numbers in the title tags of your pagination won’t help. Google is testing a new knowledge panel feedback interface. Google’s John Mueller was helping SEOs on New Year as well. And I have another vlog for you. Finally, I have the Google webmaster report ready for you all.

Search Engine Roundtable Stories:

  • Google’s John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence

    Google’s John Mueller was asked what SEO skills does one need in 2023. To which he replied, “curiosity and persistence” are needed.

  • January 2023 Google Webmaster Report

    Welcome to 2023, and with that, here is our Google webmaster report for 2023 – where we summarize the bigger Google SEO-related changes in the past month. The big items were the release of the December 2022 helpful content update and the December 2022 link spam update.

  • John Mueller Of Google Helping SEOs On New Years 2023

    John Mueller of Google was on the web, responding to SEO-related questions both on New Year’s Eve and New Year. This has become expected from John, which might be unfair to him, but he has done this not just on Christmas but also every new years for the past 15 years or so.

  • Google: Page Numbers In Titles Of Paginated Pages Does Not Help With SEO

    Alan Kent from Google in the latest Google SEO office hours said that putting page numbers in your title tags for your paginated pages does not help much with SEO. He said, “including the page number in your information about a page will have little effect.”

  • Google Tests New Cleaner Knowledge Panel Feedback Interface

    Google Knowledge Panels are fun and when they are wrong, you can submit feedback to Google directly in the search interface. But that interface is pretty ugly, or at least it was. Google seems to be testing a much cleaner and prettier interface for submitting knowledge panel feedback in Google Search.
  • Vlog #204: Nicole Waddington On Working At A Digital Marketing Agency



    Nicole Waddington is a digital marketing strategist at Cypress North. She started her career as an Intern at Cypress North and then was offered a full-time job at the agency. She spoke about her interest in marketing but found this job through her university and was eager to work for an…

  • Wood Structure At Google Kirkland

    Here is a photo from a few months back from the Google office in Kirkland, Seattle. You can see some wooden structure. I assume it was half built then. But I kind of like it as is. I hope Google left

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Search Topics of Discussion:

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Generative Summaries For Search Results

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Google Professor Robot

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1.

Juan Gonzalez Villa posted a thread on X breaking it down, which I will embed below so you can read it.

The abstract reads:

At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query. In some implementations, in generating the NL based summary additional content is processed using the LLM. The additional content is in addition to query content of the query itself and, in generating the NL based summary, can be processed using the LLM and along with the query content—or even independent of the query content. Processing the additional content can, for example, mitigate occurrences of the NL based summary including inaccuracies and/or can mitigate occurrences of the NL based summary being over-specified and/or under-specified.

Here are Juan’s posts:

Nice write up Juan!

Forum discussion at X.



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