SEARCHENGINES
Daily Search Forum Recap: January 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said that the stock level of a product should not impact its rankings. Google also said that you do not need to nofollow links to internal pages that have sponsored content with affiliate links on them. Google may be showing more web stories in the top stories carousel. Google fixed an issue with Search Console’s user and permissions screens. I also posted the big Google webmaster report for January 2022 – do not miss it.
Search Engine Roundtable Stories:
- January 2022 Google Webmaster Report
Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We had huge Google ranking volatility most of the past month, we had a confirmed three-week rollout of the December product reviews update, Google confirmed a local update and much more. - Google: Stock Levels Should Not Impact Search Rankings
Google’s John Mueller was asked if stock levels can impact the ranking of products on an e-commerce site. John implied that the answer is no, he said “that seems unrelated, at least for normal search. It might impact product search but he is not sure if it will or won’t – but normal web search, it should not impact. - Google May Be Showing More Web Stories In Top Stories
John Shehata shared a chart from his Newzdash service that showed how Google is showing more web stories in the top positions of the top stories carousel in the mobile search results. John said on Twitter “I am starting to see more and more web stories in Google Search Top Stories (News Box) carousels. The numbers are still small.” - Google: Rel Sponsored Not Needed For Internal Links To Affiliate Product Reviews
You do not need to nofollow or use a rel sponsored attribute on your internal links, even if those internal links lead to sponsored reviews content with affiliate links to those products. Lily Ray asked Google’s John Mueller about this and John said while half away, the link attributes are not needed. - Google Search Console Users and Permissions Issue Fixed
A few months ago we reported about a Google Search Console users permissions issue. Well, that issue is now resolved according to Caio Barros from Google. The issue seemed more like an issue with communicating the true access than a bug with access. - Google Search Console Office Corner
Here is a photo from the Google Tel Aviv office, this is on the Search Console team floor, where Daniel Waisberg is based. He shared this photo on Twitter saying “Love this corner on the Search Consol
Other Great Search Threads:
- Did anyone notice that if you click on Performance on Google Search Console, it opens in a new tab instead of the same tab? @rustybrick – No Tweet goes without confirmation from Barry! 😀👏🤝 @googlesearchc What do, siddhesh assawa on Twitter
- It’s average top position, so sitelinks tend not to be relevant there (since the top position will be another URL from your site)., John Mueller on Twitter
- Just doing a little address research and spotted this “Most popular places at this address” #localseo #FirstTweetOf2022 https://t.co/c34jKu7z7d, Andy Simpson on Twitter
- The New Define option when you select the text on the Featured snippet is being tested by Google. Is it new? @rustybrick @JohnMu https://t.co/sNxcf3E2Zo, Pradeep on Twitter
- Google Acquires Security Orchestration, Automation and Response (SOAR) Provider, Siemplify, WebmasterWorld
- Google and others working to soften new US antitrust bills?, WebmasterWorld
- Heads-up, Chrome 97 is rolling out today. New in DevTools: *Use the new Recorder panel to record, replay and measure user flows (like a checkout process). *More modern devices are now added in the device list. https://t.co/0xl, Glenn Gabe on Twitter
- I think what you’re noticing is the page groups. If a page doesn’t have data of its own (which is common), it ends up using data from its group. With that, every page on a site could have data,, John Mueller on Twitter
- Not currently available but that’s good feedback, thank you., Daniel Waisberg on Twitter
- Still interested in the December Product Reviews Update? I just published a companion Web Story to my blog post about the update. The Web Story contains key findings for site owners and SEOs. Includes dueling machine learning a, Glenn Gabe on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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