SEARCHENGINES
Daily Search Forum Recap: July 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will no longer show rich results for products that are prohibited or regulated or can harm others. Google is testing “find places through reviews” which is neat. Google Shopping has a discover filter for black, women, veteran, latino owned businesses. Google’s automobile knowledge panel highlights electric and hybrids in green. Google is replacing the background color of some images in the web search results. And I posted my weekly SEO video – hope you like it. Happy July 4th 🇺🇸.
Search Engine Roundtable Stories:
- New: Google Rich Results Not Allowed On Prohibited, Regulated Or Harmful Products
Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Google said it will simply not show rich results on such products. - Google Search Find Places Through Reviews
Google seems to be testing or slowly rolling out a new local search feature in the main web search results named Find places through reviews. Google will show a review carousel for select local businesses that match your query in this web search feature. - Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses
Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. I think this was added at least a few months ago when Google added the smaller stores filter but I am not 100% sure on timing. - Google Auto-Selects Background Colors For Search Result Snippet Images
Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets in Google Search. - Google Auto Knowledge Panel Adds Green Font For Hybrid & Electric Vehicles
Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say “hybrid available” and put that font in green. - Google Be Colorful Backdrop
Here is a photo from Peter the Greeter at the GooglePlex in front of a “Be Colorful” sign that is super colorful with a lot of fun scenery around it. I assume this was for the Pride celebrations at t - Search News Buzz Video Recap: Google June 27th Update, Communicating On Updates, Rich Results Guidelines Update, SEO, PPC, Local, News & More
We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google’s Danny Sullivan talked about how Google communicates about Google algorithm updates at the Google NYC SEO…
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Featured Snippet Callouts, False Premises, MUM & More

Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.
I dug deep into this on Search Engine Land, so here is the short version.
Featured Snippet Callouts & MUM for General Consensous
Google featured snippet callouts, the word or words called out above the featured snippet in a larger font, now can be powered by MUM (which is a new and rare use of MUM in search) to check what other sources are saying about the topic. Google said, “our systems can check snippet callouts against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing.” “We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts,” Google told us.
Here is what it looks like:
And Pandu Nayak, Vice President of Search and Fellow, Google, told us that it is hard to game consensus here because featured snippets come from the top search results and those generally are not low quality.
Featured Snippet & People Also Ask False Premise Queries
False premise queries are when a specific query is for information about things that did not happen. Google will show you information that is accurate and remove the false part from the featured snippet in this case. In fact, Google said they have “reduced the triggering of featured snippets in these cases by 40% with this update.”
So if you ask [when did snoopy assassinate Abraham Lincoln] – snoopy did not do that but Google will tell you who did:
This also works for people also ask, because those are built using featured snippets.
About This Result
About this result which launched in February 2021 have been used more than 2.4 billion times Google said.
Google is expanding it to eight more languages including Portuguese (PT), French (FR), Italian (IT), German (DE), Dutch (NL), Spanish (ES), Japanese (JP), and Indonesian (ID), coming later this year.
Plus Google is expanding what it shows in the about this result, adding such as how widely a source is circulated, online reviews about a source or company, whether a company is owned by another entity, or even when our systems can’t �find much info about a source.
Content Advisories Expand
Content advisories launched in 2020, which tells searchers when Google is not so confident with the search results it is presenting. Well, Google is going to show more of that.
Google said it is expanding content advisories to searches where its systems “do not have high confidence in the overall quality of the results available for the search.” Google said this does not mean that there no helpful information is available, or that a pa�rticular result is low-quality. “These notices provide context about the whole set of results on the page, and you can always see the results for your query, even when the advisory is present,” Google added.
Here are some of the SEO takes on Twitter:
Big news. Google is now using MUM to improve features snippets based on understanding if there’s a consensus across multiple high-quality sources on the web. Its systems can check snippet callouts based on that. Also, AI models can understand when a FS isn’t helpful to display… https://t.co/t2OnAVOPaI
— Glenn Gabe (@glenngabe) August 11, 2022
And more: Google is expanding “About this result” -> “We’re adding more context, such as how widely a source is circulated, online reviews about a source or company, whether a company is owned by another entity, or even when our systems can’t find much info about a source.” https://t.co/t2OnAVxeja
— Glenn Gabe (@glenngabe) August 11, 2022
And Google is expanding content advisories based on the quality of the results: “We’re expanding content advisories to searches where our systems don’t have high confidence in the overall quality of the results available for the search.”
Check Barry’s post for more info: https://t.co/t2OnAVxeja
— Glenn Gabe (@glenngabe) August 11, 2022
“our systems can now understand the notion of consensus, which is when multiple high-quality sources on the web all agree on the same fact. Our systems can check snippet callouts (…) against other high-quality sources on the web[…]” https://t.co/iaeJFS7FK3
— Pedro Dias (@pedrodias) August 11, 2022
The irresistible rising of MUM ⬇️⬇️ https://t.co/trHodHFwr6
— Gianluca Fiorelli (@gfiorelli1) August 11, 2022
Google will be using MUM to improve featured snippets.
⭐️MUM understands the notion of consensus (several high quality sources agree)
⭐️Google now checks “snippet callouts” – the words bolded at the top of a f.s. against other high quality sources to see if there is consensus. pic.twitter.com/WBIH52rFZ7— Dr. Marie Haynes🐧 (@Marie_Haynes) August 11, 2022
As an added point of interest, the Quality Raters’ Guidelines mention the importance of aligning with expert consensus in a few places. pic.twitter.com/2JfVSfiJdL
— Dr. Marie Haynes🐧 (@Marie_Haynes) August 11, 2022
For questions where there is no answer, AI is helping Google decide when there should *not* be a featured snippet. pic.twitter.com/vJGQWK4Lsp
— Dr. Marie Haynes🐧 (@Marie_Haynes) August 11, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
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