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Daily Search Forum Recap: July 28, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has pushed out another algorithm update yesterday, the July 2022 Product Reviews Update and we have an early post on what we are seeing so far. Google Maps is testing infinite scroll. BingBot’s new user agent is now responsible for crawling 5% of the URLs. Google Merchant Center no longer disapproved login required and restricted purchases free listings. We have a large collection of Microsoft Bing user interface changes and tests.

Search Engine Roundtable Stories:

  • July 2022 Google Product Reviews Update Rolling Out – Everything We See So Far

    The fourth version of the Google Product Reviews Update is now rolling out – this update is called – you guessed it – the July 2022 Google Product Reviews Update. This update, like previous updates, will take about two to three weeks to fully roll out.

  • Google Merchant Center Now Allows Login Required & Restricted Purchase Free Listings

    Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but may notice the products “have limited visibility on Google.”
  • Microsoft: 5% Of BingBot Crawls Are New BingBot

    Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced a new user agent for its crawler, BingBot.
  • Google Maps Tests Infinite Scroll For Search Results

    We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test infinite scroll in its search results interface.
  • Microsoft Bing Search Tests & New Features

    There is just so much going on with Microsoft Bing Search between new features and tests, I figured I’d put together a quick list of them in one place. I am not 100% sure if these are all new because I am not as on top of Bing as I am with Google but here it goes.

  • The Local Thai Restaurant (Another)

    Here is another local business, this one is a restaurant, that is named The Local Thai Restaurant. Do these folks really not think about how Google Search and Maps return search results?

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Other Search


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Google Showing Fewer Review Rich Results In Shopping Category



Google Showing Fewer Review Rich Results In Shopping Category

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.

Aleyda Solis noticed this and posted on Twitter that when you filter the Semrush Sensor chart in the Shopping category and then dig into review stars, you will see the drop from about 69% of results having review stars to only 62%. Here is the chart:

click for full size

Here is Aleyda’s tweet:

Super interesting and yes, the product reviews update can result in rich results not showing up, so it does make sense that this directly impacted that category. But I am surprised the results that replaced those sites do not have review rich results to replace them. Something seems out of whack.

The other tools do not let you filter by vertical and SERP feature. Did you notice this?

Forum discussion at Twitter.



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