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Daily Search Forum Recap: June 13, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The big Google May 2022 core update may not have been fully done on June 9th, we are seeing many reports of big changes after it was done rolling out. Google Search Console’s legacy message viewer is going away in August. Twitter removed the nofollow attributes from its links for some reason. Google added documentation on vary cookie support for signed exchanges. Google Ads said it will address concerns over third-party sales solicitations and poor advice. Plus, I released another vlog today.

Search Engine Roundtable Stories:

  • Google May 2022 Core Update – Big Tremors After It Was Complete?

    As you remember, the Google May 2022 core update officially started on May 25th and officially ended on June 9th. But like we said initially, we felt it started or was being tested, before May 25th and now, it seems like there are more tremors, big tremors, for some sites days after this core update was announced as done rolling out.
  • Legacy Google Search Console Messages Going Away August 1, 2022

    Google is removing the legacy Google Search Console messages on August 1, 2022. If you try to access the old messages console Google has a warning at the top that reads “Important: This report won’t be available after Aug 1, 2022. Please use the new Message panel instead.”
  • Twitter Removes Nofollow Attribute From Links

    Twitter, sometime over the past week or so, has removed the nofollow attribute from its links. This is unusual for a number of reason, the largest is that Twitter had nofollowed links on its social network since 2008 on bio links and 2009 on all tweets. So why change it now?

  • New Google Documentation On Vary: Cookie Support For Signed Exchanges

    Google has recently added new information around Vary: Cookie support in the signed exchanges Google Search help documents. This comes shortly after Google decided to bring support signed exchanges for some desktop sites.

  • Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice

    You probably get these emails all the time from a third-party Google Ads rep asking you to make adjustments to your campaigns, specifically to increase budgets and to go all in on RSAs, responsive search ads. Well, Ginny Marvin, the Ads Liaison at Google, said on Twitter “We are working to address this specific incident as well as the broader concern.”
  • Vlog #177: Alcides Aguasvivas On Local SEO For Small Businesses



    In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we chow down on SEO…

  • Google Zurich Cookies

    Here is a photo from the Google Zurich office of really tasty looking cookies. They are colored with the Google logo colors and this guy looks super happy to have them.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

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Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

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You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forum discussion at Twitter.



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Microsoft Bing ChatGPT Search Interface Screenshots?

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Bing Chat

Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).

Owen shared these screenshots on Twitter and then posted more details on Medium.

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

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Here is his screenshot of the results, the answers being returned:

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And here is the GIF he made of this:

Bing Search Chat Interface

It would not surprise me if this is being tested in the wild by Microsoft Bing, as all the evidence leads to a big announcement about this type of feature being released sometime in the next week or so.

Forum discussion at Twitter.



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Google Revamps The Canonicalization Search Help Documentation

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Google Cluster Grapes

Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.

The three sections include:

All of this use to be on a single help page, which you can review on the Wayback Machine over here to compare.

With this, Gary Illyes from Google dropped another LinkedIn tip on the topic of canonicalization, he wrote:

Friday ramble: you can stack canonicalization signals to strengthen that hint.

You have a rel=canonical pointing from A to B, but A is HTTPS, it’s in your hreflang clusters, all your links are pointing to A, and A is included in your sitemaps instead of B. Which one should search engines pick as canonical, A or B?

If you just change the URLs from A to B in your sitemaps and hreflang clusters, combined with that rel=canonical it might already be enough to tip over canonicalization to B. Change the links also, and you have an even greater chance to convince search engines about your canonical preference.

Recently, Gary also mentioned to use absoluate URLs for rel-canonical.

So check out these new docs and learn a bit more on canonicalization and Google Search.

Forum discussion at LinkedIn.

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