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Daily Search Forum Recap: June 20, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google added clearer documentation on product rich results for product variants. Google said changing your logo on your site for a theme change likely won’t hurt your SEO. Google Local Service Ads now requires five reviews, up from one review. Google said web sites that are good are also good for SEO. We posted the Juneteeth and Father’s Day Google Doodles and the last vlog interview with Alcides Aguasvivas.

Search Engine Roundtable Stories:

  • Google Local Service Ads Reviews Requirements From One To Five Reviews

    Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.

  • Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not.

    Google’s John Mueller was asked if swapping out your logo on your site for the site’s birthday with a special birthday logo can hurt your SEO. John said on Twitter “I’ve never seen issues around that.” In fact, Google does it all the time on its home page and heck, I swap out the theme on this site for special days as well.

  • Google Clarifies How To Use Product Rich Results On Product Variants Pages

    Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.
  • Google: Good Web Sites Are Good For SEO

    Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too.”

  • DuckDuckGo On The Decline In 2022

    Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this year, it has dipped below that mark each month.
  • Vlog #178: Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search

    In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we spoke about local SEO for small businesses. In part three we talk about site development and the importance of solid site infrastructure.
  • Google Jumpsuit & Dress

    I spotted these folks on Instagram wearing Google uniforms for a reception at the Google office in Brazil. They are jumpsuits for the men and dresses for the women with embroidered logo attached.

  • Google Juneteenth Doodle Replaced Father’s Day Logo

    Today is both Father’s Day and Juneteenth and Google had both logos on its home page for the day. Google first placed the Father’s Day logo up on Google.com early this morning and for some yesterday. Then Google later on today, June 19th, replaced the Father’s Day Doodle with the Juneteenth Doodle.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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Google’s CEO Sundar Pichai Confirms New Chat Based Search Feature

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Google mobile phone texting

Last night I reported on Search Engine Land, based on the Google earnings report and earnings call, that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday – so maybe we will hear about it there?

Yes, the other day we reported about Apprentice Bard, the reports of Google’s ChatGPT answer to OpenAI and Microsoft Bing.

Here is what Sundar said on the call:

Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test, and safely improve them. These models are particularly amazing for composing, constructing, and summarizing. They will become even more useful for people as they provide up-to-date more factual information.”

Sundar Pichai said that he “first spoke about Google being an AI-first company” more than “six years ago.” “We have been preparing for this moment since early last year, and you’re going to see a lot from us in the coming few months across three big areas of opportunity; first, large models. We published extensively about LaMDA and PoN, the industry’s largest, most sophisticated model plus extensive work at DeepMind,” he continued to say.

During the question and answer period, Sundar added “We’ll be launching — we’ll — more as labs products in certain cases, beta features in certain cases and just slowly scaling up from there. Obviously, we need to make sure we’re iterating in public, these models will keep getting better, so the field is fast changing. The serving costs will need to be improved.”

“So I view it as very, very early days, but we are committed to putting our experiences, both in terms of new products and experiences, actually bringing direct LLM experiences in Search, making APIs available for developers and enterprises and learn from there and iterate like we’ve always done. So I’m looking forward to it,” he added.

Sundar goes on to add, “In terms of Search too, now that we can integrate more direct LLM type experiences in Search, I think it will help us expand and serve new types of use cases, generative use cases. And so I think I see this as a chance to rethink and re-imagine and drive Search to solve more use cases for our users as well. So again, early days, you will see us be bold, put things out, get feedback and iterate and make things better.”

Here is the event live stream on Wednesday:

Everyone is so ChatGPT crazed!

Forum discussion at Twitter.



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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Google’s Answer To OpenAI’s ChatGPT?

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Google Chat Bot Ai

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.

CNBC wrote, “As a result of ChatGPT, the LaMDA team has been asked to prioritize working on a response to ChatGPT,” read one internal memo viewed by CNBC. “In the short term, it takes precedence over other projects,” the email continued, warning that some employees stop attending certain unrelated meetings.

“Apprentice Bard looks similar to ChatGPT: Employees can enter a question in a dialog box and get a text answer, then give feedback on the response. Based on several responses viewed by CNBC, Apprentice Bard’s answers can include recent events, a feature ChatGPT doesn’t have yet,” CNBC said. This makes sense, as Google can crawl the web in almost real-time and process that information faster than any other company.

The examples given by CNBC show that Google even picked up on the Google layoff news and was able to respond to questions about this. Whereas ChatGPT only has content from 2021 or earlier.

Also, CNBC said Google is working on designing an alternative search interface to support this chat feature. CNBC said, “One view showed the home search page offering five different prompts for potential questions placed directly under the main search bar, replacing the current “I’m feeling lucky” bar. It also showed a small chat logo inside the far right end of the search bar.” “When a question is entered, the search results show a grey bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.”

Super interesting stuff and I suspect that if Google does release something, it will be a lot better than what we’ve been seeing so far, if that is even imaginable…

Forum discussion at Twitter.



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