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Daily Search Forum Recap: June 21, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We saw some tremors, volatility and signals of a Google search ranking update over the Father’s Day and Juneteenth holiday. Google’s John Mueller cut down the number of office hours he is doing monthly. Google posted a cool interactive infographic on Google Search that brings back many SEO memories. Google Ads will fix the performance max comparison report. Google is testing bolding words in the domain name again.

Search Engine Roundtable Stories:

  • Google Juneteenth Search Ranking Algorithm Tremors?

    I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update over the weekend. It might be just normal holiday weekend chatter but some of the tools are also showing volatility that match the chatter.

  • Google SEO Office Hours Now Down To One Time Per Month

    Google’s John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and then that would be published on YouTube for all to watch later. We would cover a lot of those recordings here and even ask some questions live.

  • Google Interactive Search History Infographic Brings Back Many SEO Memories

    Last week, Google tweeted about its interactive infographic on how Google Search has changed since it launched in 1998. For me, this infographic triggered a lot of SEO memories.

  • Google Ads To Fix Performance Max Product Listing Tab Comparison Report Bug

    Google Ads has a ton of reporting tools in the Ads console but some don’t fully work as expected. For example, the date comparison in the Performance Max Product Listing tab but doesn’t actually allow us to compare the data. It does give you a way to compare date ranges but without reporting on any of it.

  • Google Tests Bolding Domains In Search Results Again

    Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe the last time we covered it was 2018 but Google has tested it before and after that.

  • Monk GooglePlex Meditation

    Here is a photo of Phra Sanitwong Charoenrattawong, I think a monk, on Instagram, meditating outside of the Google office, the GooglePlex. He does this at other popular locations on his Instagram fee

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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SEARCHENGINES

Google Search Console Verification Does Not Impact Your Ranking In Google Search

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Woman looking at phone with Google logo

Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

Forum discussion at Twitter.



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Google Say Most Common Reason For Blocking Googlebot Are Firewalls or CDNs Issues

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Google Fire Wall

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.

Gary wrote, “check what traffic your firewalls and CDN are blocking.” “By far the most common issue in my inbox is related to firewalls or CDNs blocking googlebot traffic. If I reach out to the blocking site, in the vast majority of the cases the blockage is unintended.”

So what can you do? Gary said, “I’ve said this before, but want to emphasize it again: make a habit of checking your block rules. We publish our IP ranges so it should be very easy to run an automation that checks the block rules against the googlebot subnets.”

Gary linked to this help document for more details.

In short, do what you can to test to see if your site is accessible to Googlebot. You can use the URL inspection tool in Google Search Console, as one method. Also, confirm with your CDN or firewall company that they are allowing Googlebot and ask them to prove it.

Forum discussion at on LinkedIn.

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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forum discussion at Twitter.



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