SEARCHENGINES
Daily Search Forum Recap: June 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google core update for May 2022 is still not done rolling out after 14-days but it should be done soon. Google said you can restrict your XML sitemaps to only be shown to search engines. Bing is testing branded side bars with visit site button and logo. Google Search shows both short videos and visual stories at the same time. Microsoft Bing is also testing an ads tab button.
Search Engine Roundtable Stories:
- Google May 2022 Core Update Not Done Yet…
Today is officially day 14 since the May 2022 core update first started rolling out and it does not seem to be done rolling out yet – it is not complete. Google’s Danny Sullivan said last night “We’re not there yet.” I asked Google’s John Mueller this morning and he didn’t say it was done yet. - Bing Tests Ads Tab Under Search Bar
Microsoft Bing seems to be testing an “ads” tab under the search bar, where you see the images, videos, maps, news, shopping, etc options. Honestly, this seems very out of place but hey, Bing, like Google, tests a lot of interesting things. - Google: You Can Restrict XML Sitemaps Access To Search Engines
Google’s John Mueller said it is acceptable to restrict access of your XML Sitemaps to just search engines. So you can technically block humans from seeing your XML sitemaps but allow Google to access it. - Bing Adds Visit Site Button To Branded Sidebar Navigation
A couple weeks ago we reported how Microsoft Bing was testing a branded sidebar search results snippet feature on the left side bar. Well, Bing added a “Visit Site” button to that sidebar at the top – which makes this more visible feature even more visible. - Google Search With Both Short Videos & Visual Stories (Within An Accordion)
A month ago, we reported how the trend Google is headed is going away from web stories / visual stories and headed towards showing more short videos. Well, now we are seeing Google show the short videos very prominently in the search results, and then also showing visual stories lower down in an accordion to expand and show more. - Nail Polish With Google Logo
Here is a photo Google shared on its social channels on June 1st, also known as National Nail Polish Day, it is a finger nail painted with the super G Google logo.
Other Great Search Threads:
- “Not trusting” the links is a sign that you don’t need to put them into a disavow file. Also, buying / making unnatural links yourself is not what I’d, John Mueller on Twitter
- No problem for SEO – many sites share IP addresses., John Mueller on Twitter
- No, linking to the appropriate http/https version is fine & expected. The only aspect I’m aware of is when you embed http content within https pages (mixed content issues), where the browse, John Mueller on Twitter
- This is the literal step-by-step process I use for #keywordresearch and to determine what to write about next on my sites. For this you’ll need @ahrefs Google Sheets A small bit of Python (my script + instructi, Shane on Twitter
- Today’s SEO Pro Tip: Identify keyword cannibalization issues between two areas/pages of your site by using @semrush keyword gap to easily identify the rankings overlay between them it doesn’t only support d, Aleyda Solis on Twitter
- Viva la SEO, Brodie Clark on Twitter
- 1/ When someone types “neeva” into search, how do we know they mean “https://t.co/aZwoDBErAs” instead of “https://t.co/iupL0qkx4u”? After all, the second has 3 times as much neeva! See how you can do much better than vanilla, Neeva on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
-
PPC6 days ago
19 Best SEO Tools in 2024 (For Every Use Case)
-
MARKETING7 days ago
Ecommerce evolution: Blurring the lines between B2B and B2C
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: April 19, 2024
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: April 18, 2024
-
WORDPRESS6 days ago
How to Make $5000 of Passive Income Every Month in WordPress
-
SEO7 days ago
2024 WordPress Vulnerability Report Shows Errors Sites Keep Making
-
WORDPRESS6 days ago
10 Amazing WordPress Design Resouces – WordPress.com News
-
WORDPRESS7 days ago
[GET] The7 Website And Ecommerce Builder For WordPress
You must be logged in to post a comment Login