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Daily Search Forum Recap: November 23, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Can you believe it, many SEOs are still doing guest posts for links. Google’s John Mueller spoke about subdomains, yes, he did. Google listed the languages supported for SeekToAction key moments markup. Glenn Gabe posted more about changes to Google Discover with product integration. Bing is promoting TikTok in its search results. Google Maps is testing a new side bar navigation feature.

Search Engine Roundtable Stories:

  • Poll: Many SEOs Still Guest Post For SEO

    A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded said they do not use guest posting for SEO reasons. 32% said they do and 12% said they do on occasion.
  • Google’s John Mueller On When To Use Subdomains

    Just when you thought John Mueller of Google was done responding to sub-domain SEO questions – well – now we have a new social platform – so… John said on Mastodon when he would go with subdomains versus posting the content on the main www.
  • Google Discover Changes “More Recommendations” Label To “More Products” Signaling Deeper Push Into Shopping And E-commerce

    In March, I wrote a post about “More recommendations” being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead to a “task dashboard” containing a boatload of content that helps users continue researching products (including articles, video, product comparison functionality, and more).
  • Bing Promoting TikTok In Search Results

    Microsoft Bing seems to be promoting TikTok video results within the Bing search results. If you do a search for some videos, Bing might add a box on the left side by the video search results box that says “Short videos of X” with a “from TikTok” button.
  • Google Key Moments SeekToAction Markup Supports 12 Languages

    Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site, so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search in 2021. Now, Google has documented the 12 languages supported for SeekToAction structured data.
  • Google Maps Tests New Sidebar Navigation

    Google is testing a new thin sidebar navigation on the left side of the maps interface. The sidebar has the Google Maps pin icon, then the explore tab, then trips, saved places, contribute and a more icon.

  • Google Buttons Game Cake

    This is an old photo that was reshared on Instagram by a Googler at the Google Zurich office. This is a cake of some sort of game, I assume, a game many of you probably know and are thinking, how does

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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Google Search Console Bulk Data Export To BigQuery Now Supports Multiple Properties



Google Data Clouds

Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console into a single Google Cloud project.

Google said on Twitter, “Following feedback from the community, today we’re updating bulk data exports to allow multiple GSC properties to export to one Cloud project. To do so, you need to customize your dataset name when setting up your export to have a unique dataset name for each export.”

Here are those tweets:

As a reminder, you can initiate a daily export of all your Google Search Console property performance data to BigQuery using this new feature. This is a daily export and includes all the daily data used by Google Search Console to generate the Search Console performance reports you see in the web interface. The data is exported to Google BigQuery, where you can run SQL queries for advanced data mining and other data analytics.

Google said that this feature is useful for large sites with many brand or other unusual queries that are beyond the 50,000 daily row limit of the API, and performance data for large sites, which can reach gigabytes within months.

Forum discussion at Twitter.

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Google March 2023 Broad Core Update Fully Rolled Out



Google Core Updates

The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET.

Please note that the website shows it started later in the day but it did not, it shows that because that is when the data when entered when Google added rankings to the status dashboard. Here is what that staus page shows but again, the timestamp on this one on March 15th is a tad off:

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We saw big volatility with this March 2023 core update on March 16th and then again around March 23rd/24th. In my opinion, this was a pretty big update that touched down fast and hit hard.

There is a bit of volatility and chatter in the past 24-hours but nothing like at the beginning of the update or like last week.

Google March 2023 Core Update

Here are the most important things that we know right now in short form:

  • Name: Google March 2023 Broad Core Update
  • Launched: March 15, 2023 at around 10:30 am ET
  • Rollout: Completed March 28, 2023 at around 10:30 am ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Tracking Tools On March 2023 Core Update

Here is what the automated tracking tools show for this March 2023 Broad Core update over the two-week or so period.

Semrush (the mobile chart is off the rails, so I am not sharing that one, something has to be wrong…):

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Advanced Web Rankings:

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Cognitive SEO:

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SEO Chatter

Here is some of the more recent SEO chatter about this update, chatter from the past 24-hours or so from the WebmasterWorld forums and comments here:

The last day of the core update I was penalized and especially a website that copied me rose above me. Even websites that copied my images as well, my face my internal links, with a google search they are ahead of me in the first position and I in the fifth position. My domain have an authority of 53 and website with 0 authority and 12 authority are above me. I have been working 4 Years everyday with top notch quality articles and I never copied anything from anywhere. Do you want the icing on the cake? Do you want the icing on the cake? The guy who copied half my site sent me an email bragging about his positive google results after this core update. I’m so demoralized that you don’t get the idea.

I see some big changes starting at 11am GMT – Maybe it’s the last leg of March core update.

I am definitely seeing major update signs. The SERPs are all over the place today again. Major ranking shakeup not just for us but our competitors

Major league throttling going on today.

Brand website with around one million exact brand search dropped completely out of search for brand – google now ranks its totally bad clones that are even redirected to the original site as soon as you browse on those sites – that algorithm update really ranks totally shit pages so far – hey google anything fine ? is chatgpt killing you ? hope so – guess its time to fire the next 10 000 workes – what a piece of shit greed company – stop acting like you own the internet.

After months of success this update has wiped out alot of my traffic. I find it so crazy that months of fairly aggressive growth since November has now been wiped out in one swift swoop. Can the parameters really change that much? And if so, is that really fair to its users. SEO now is just a mess. Hard to report and explain this to a business owner that in the space of a week you can go from things looking extremely positive, to extremely poor.

Even though keywords are ranking in second position. Hardly any impressions can be noticed. One day things look ok, the next day nothing.

My blog has been grounded.

Take a look at these examples of sites that got hit and then came back from Glenn Gabe:

Previous Broad Core Updates

This March 2023 core update took 13 days to roll out, and it has been just over six months since the last update, which was last the Septmeber 2022 core update which was on September 12, 2022. Then the May 2022 core update on May 25, 2022. Prior to that was the November 2021 core update on November 17th through November 30th. The previous core updates prior to the November update were the July 2021 and then a month prior to that with the June core update. The one before that was six months before the June update, on December 3, 2020, named the December 2020 core update. Before that was a 7-month gap where on May 4, 2020, the May 2020 core update. The one prior to that was on January 13, 2020, the January 2020 core update and the one before that was on September 24, 2019, the September 2019 core update. Oh, before that was on June 3, 2019, the June 2019 core update and I can go on and on.

I hope you all did well with this update.

Forum discussion at Twitter and WebmasterWorld.

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Google Ads Editor Version 2.3 Adds Business Information Assets, Location Assets & More



Advertiser Working Laptop Google Ads

Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer, and much more.

Here is the full list of changes you can expect in version 2.3 of Google Ads Editor.

File support for image assets: File support is now available for image assets. Conveniently import and export image assets as files.

Card view for image assets: View your image assets as cards in addition to the table view.

Asset support: Full support is available for the following assets:

  • Image assets. Legacy image assets are being migrated to upgraded assets.
  • Automatically created assets. Editor will automatically create assets and show them along with the assets you provide.
  • Location assets. Legacy location assets are being migrated to upgraded assets.
  • Business information assets. Complement text ads with your business information, such as name and logo.

Primary Display Status buttons: Certain Primary Display Status (PDS) reasons are now clickable buttons. For example, you can click on the reason why a campaign may not be serving and go to a page where you can fix the issue. The “Limited by budget” PDS button opens the edit panel on the budget text field, while the “Limited by bidding target” PDS button opens the edit panel on the bid strategy field.

Primary Display Status support: More PDS reasons are also available, including: Limited by bidding target and Limited by budget soon.

Performance Max text asset automation: You now have the ability to opt-in or opt-out of text asset automation for Performance Max campaigns. You can find this in the edit panel under “Automatically created assets,” along with Final URL expansion.

Add Google video partners recommendation: Editor now shows recommendations to add Google video partners. When you enable this recommendation, you can use the same targeting options across video partners for your video campaigns.

Bid explorer: Editor now shows several recommended bids that include projected improvements for each option. This feature is available for Target CPA and Target ROAS bid strategies. You can use the bid explorer to raise your Target CPA or lower your Target ROAS.

Location targeting: Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.” Show your ads to users within a certain distance from your business or other places of interest.

Discovery ads and campaigns with product feeds support: Editor now supports Discovery ads and campaigns with product feeds. Show your products in Discovery ads when you add product groups to your campaign.

Proper pluralization in messages: Messages are now updated with the correct form of pluralization, which supports other languages. There are 2 plural forms available for English and up to 6 plural forms for other languages.

Notifications: More notification types are now available in Editor 2.3. Editor users will now be more fully informed about the status of and key events occurring for their accounts. For notifications where the issue can be resolved in Editor, users can do so immediately. For notifications that require a visit to Google Ads online, deep links will be provided to the page in question.

Google also deprecated these two features:

Top content bid adjustment: The “top content bid adjustment” setting is no longer supported and it has been removed in Editor 2.3.

Create Dynamic Search Ads recommendation: Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

PPCGreg loved these changes:

Forum discussion at Twitter.

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