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Dave DiGregorio’s Path From Sports Memorabilia To Local SEO Management

Published

2 weeks ago

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Dave Digregorio 1

Dave DiGregorio is the Vice President at Sterling Sky, Inc, and while we spoke a lot about SEO, we also spoke about lot about Michael Jordan trading cards. This is a long interview where we talk SEO while also looking at the cards. At the end of this video segment, I travel to his home to see how PSA graded the cards, so don’t miss the last video in this segment.

So Dave DiGregorio has two personalities: local SEO by day and trading card expert by night. He first got into professional trading cards and sports memorabilia early on in his career in 2009 through 2013. In fact, he did a lot of writing and creating blog posts at his first job, writing about memorabilia, and that is how he started to get into SEO. So he traded his way into SEO through trading cards, what a journey.

He joined Martindale for six years to do SEO there and then eventually joined Joy Hawkins in 2019 at Sterling Sky. Dave is involved in a lot of the operations as the company scales and grows. Dave spoke about how they hire at Sterling Sky they don’t often look at the most skilled individuals but rather the one that fits best into the company culture. They can train people to do the work.

Sterling Sky has always been a remote company, and that is why hiring the right person is so important. He said a lot of those they hire had a bad experience with their previous companies. We transitioned a bit into talking about how the Chicago Bulls had to bring Dennis Rodman into the Bulls culture. So just like with trading cards, you want to find something that is scarce and in very good condition. So just like you want to find the best employees who are hard to find, you also want them to be in good condition.

I explained how I used Google Lens to find the price of these, and the prices were all over the place.

You can learn more about Dave DiGregorio on LinkedIn or on X @deegs20.


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Forum discussion at YouTube.



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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

Published

14 mins ago

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November 29, 2023

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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16 hours ago

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November 28, 2023

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

Published

1 day ago

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November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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