This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your canonicals. Google Search finally supports AVIF images. Google is testing a new forum display for its search results. Google is testing a new shopping search design. Bing Knowledge panels has this table of contents that is interactive. Google Business Profile may be dropping the Q&A feature in some regions. Google is testing new map pin shapes. Google Trends email subscriptions are going away. Google will automatically link Google Ads and Google Merchant Center accounts. Google Ads now has a merchant products tab for images. Google Ads will opt out new accounts from serving ads on parked domains. Google Ads product category level insights is live. Microsoft Advertising announced a bunch of new features. Google Analytics 4 has new benchmarking data. I posted a bunch of videos from YouTube algorithm and SEO questions and answers. That was the search news this week at the Search Engine Roundtable.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan on the core update and more – it is worth a read. Google also had an interview on Google Shopping and Merchant Center. Google Ads has a bug with audience insights. Google clarified its indexing API quota details. Google has these new try on icons in search ads. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

• 
  Google Search Volatility Still Heated After August Core Update Rollout Completed
  
  
  It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.
• 
  My Interview Of Google’s Search Liaison On The August 2024 Core Update
  
  
  This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.
• 
  Google Ads Audience Insights Missing For Some
  
  
  There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.





• 
  Google Shopping & Merchant Center Interview With Irina Tuduce
  
  
  Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.
• 
  Google Clarifies Indexing API Quota & Pricing Information
  
  
  Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).”
• 
  Google Ads Try On Icon
  
  
  Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will see a way to visualize it on real models generated by Google AI.




• 
  Liquor at Google Event
  
  
  I found these fancy photos of fancy liquor and alcohol on Instagram from a Google event. The post says there were delicious cocktails, and good fun, concerts, and great food.
• 
  Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO
  
  
  
  
  This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.

Google wrote, “In November 2024, the Google Ads Circumventing Systems policy will be updated.”

“Advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted,” Google added.

If you do not comply, Google said, they “will suspend your Google Ads accounts upon detection and without prior warning.” Google added “and you will not be allowed to advertise with us again.”

Google advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted.

Failure to do so will be considered a violation of the Google Ads Circumventing Systems policy, Google said.

Material changes include, but are not limited to:

• Changes to advertiser’s product offerings which are inconsistent with any license or approvals provided to Google
• Changes to advertiser’s compliance with applicable regulations
• Changes to advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements

Google said that changes to an advertiser’s address or payment methods are not considered material for purposes of this Gambling and games recertification requirement.

Forum discussion at X.