SEARCHENGINES

Glenn Gabe On Bing Chat & Google Bard & AI Generated Content

Published

7 months ago

May 1, 2023

I finally convinced Glenn Gabe to let me interview him on my vlog, and we spoke for a while on a ton of core SEO topics. Glenn has been doing SEO for a long time, and he is my go-to guy for some of the most complex Google SEO topics. He runs a consultancy company named G-Squared Interactive. Glenn is also one of he very few people I allow to write on my site, and as I said in the video, he spotted a Bing search update weeks before Microsoft confirmed it.

We dive right into what was new then but is now old since I recorded this back in February – the topic of Bing Chat and Google Bard. We love how Bing Chat adds links and citations to publishers, but we are unsure if users will click. We discussed our concern over the normal searcher not wanting to click over and validate their reading content. We discussed how Bing should add this data to Bing Webmaster Tools, and Google should add it to Google Search Console, Bing said they would. Google tested it for featured snippets but pulled it away for some reason.

We then talk about using AI, generative AI, to generate content. Google posted its thoughts on AI content shortly before we spoke, but Glenn Gabe said it is a dangerous area for publishers. He said Google will be able to pick up on it, and you need to generate high-quality content with it because low-quality content will get hit hard by these algorithmic updates. It is not just AI content, and it is using translation or other techniques at scale. Glenn’s advice is to have someone edit it and make sure it is useful and helpful to the end user and not just generated to rank well in search.

We then touch on the hallucination problem with these AI tools, but Glenn accurately says that the AI will get better and better, and this will be less of an issue in the future. He said Google is good at detecting low-quality content, and it does not matter if it is human-written or AI-written low-quality content; as long as it is low quality, it will be detected. Glenn said, especially since the helpful content update and future helpful content updates.

Part two is coming soon, but for now, you can learn more about Glenn Gabe on Twitter at @glenngabe or on LinkedIn.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

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Related Topics:Bard Bing chat Content Gabe Generated Glenn Google searchengine

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Google Hanukkah Decorations Are Live For 2023

Published

3 days ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

4 days ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

4 days ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow