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Google August 2023 Core Update Volatility Continues

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Google Core Update Movement

On August 22nd, Google released the August 2023 core update. We did not feel much of any volatility until a few days later, on August 25th. Then we had some movement on that Friday, Saturday, and Sunday, and then it died down for a couple of days, picking up again a few days ago.

I am seeing new volatility signals with this August 2023 core update starting Wednesday, August 30th, through today, Friday, September 1st. The movement does not seem to be as drastic and impactful as what we saw on August 25th but there is an additional movement over the past few days.

I have to say, overall, this release seemed to be not as heated as past updates in terms of how widespread this was. I was expecting it to hit many more sites but it did not seem to.

SEO Chatter

Here is what I see in terms of SEO chatter over the past few days. These are from WebmasterWorld, BlackHatWorld and comments here:

Traffic has practically doubled in the past 48 hours.

Very interesting.

Mine has halved!

Holy… Traffic and conversion rates are superbly horrible for the past 24 hours.

For one moment I thought my websites all went offline or something.

A most unusual few days for my global site after the update with the first 4 days as follows for page views:

87.5%
85.5%
84%
84.5%
and then yesterday 145% but today down again.

Absolutely dead for all sites, global site was 79.5% yesterday, our hotel venue was 54.2% and so far today after 10+ hours it’s at 3.3% … Yes, three point three percent … More in-depth required!

Noticing some fluctuations today. Past few days have been either +10% or -11%. Not too big. Small changes. However, today I am currently experiencing a -30% to -50% drop.
In comparison, I’m still +20% to +105% over last month. However, looking back to 2022 I am down by -50% to 70%.. So much for recovering.

I see a little improvement and receive better traffic (quality), I don’t rely on mass for the ads, but I feel the targeted audience is better. Less impressions, like -30%, but the CTR doubled as well the inquiries. So for now it’s good.

The last 3 days traffic has been ok und slightly up. But today it is down to 50% again. And needles to say traffic is rubbish, no engagement, no inquiries, no sales from google traffic.

Traffic is once again dead at the start of the day. Exactly like yesterday. But even further down compared to the previous day. It’s like the site is being strangled more and more during the early hours and into the start of the afternoon. With each passing day.
Thankfully the site did pick up during the afternoon yesterday but due to the morning ‘strangulation’ it ended up being -14%. Love G updates!

I experience a very similar trend on a site that competes heavily with both local and national queries in the lead gen market. Slow traffic in the morning hours (6-11am) and picking up significantly from lunchtime to 9PM at night.

Since yesterday, it has been dribbling along comfortably. Once again invisible in Google News and also lost a lot of visibility otherwise. What is new, however, is that Google traffic is only sporadic from around 10pm and the trickle starts again at 9am.

I don’t get it, my site is getting very large traffic bumps every day since this update. Search is up 18-30%. I think in my case it has a lot to do with seasonality and perhaps the fear of recession is waning, but the number of new inquiries is also much higher.

Some useful charts from Glenn Gabe (no, he can’t share the site):

So as you can see from the comments and charts, sites impacted saw very big changes.

Tracking Tools On August 2023 Core Update

The tools, at least most of them, noticed more volatility around Friday, August 25th and then seemed to calm down after. Here is what they show:

Semrush:

click for full size

SERPmetrics:

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Advanced Web Rankings:

click for full size

Accuranker:

click for full size

Mozcast:

click for full size

Cognitive SEO:

click for full size

Algoroo:

click for full size

RankRanger:

click for full size

SERPstat:

click for full size

Wincher:

click for full size

SERPwoo:

click for full size

I suspect the update will be done rolling out soon.

Forum discussion at WebmasterWorld and BlackHatWorld.



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Google Search Ranking Volatility Over The Memorial Day Weekend

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Google Logo Explode

While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on Memorial Day – I get that – but there seems to be more movement than normal.

So, was there a Google Search ranking update over Memorial Day weekend? Let me share what I am seeing but before I do.

Just a reminder that we saw Google ranking volatility around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later. It has been a busy month.

SEO Chatter

I began seeing chatter at WebmasterWorld on Sunday, May 26th and the chatter continued on through yesterday. Here is some of what was said in the forums:

Wow, I am seeing a 70% drop in traffic to my site’s homepage this weekend. Now a drop is normal on holiday weekends, but certainly not 70%….what’s up with that?

Very poor weekend for my global site at 60% yesterday and so far today after 20 hours at 40%. I expect tomorrow to be equally low.

UK hotel site ended up yesterday after a very slow start and has been extremely busy today as hoped for with food and live music.

What a strange weekend. Saturday traffic from Google collapsed, Sunday a strong increase, today so far 1 hour a lot of traffic, one hour as good as nothing, this has been going on since 6 am. I give up trying to understand that.

For me too, a little bit down again at the weekend. It goes down, down and down. Nobody knows why or why. I’m slowly but surely coming to terms with the fact that this topic no longer has a future. 🙁

Oh wow, there is life after Google. My traffic overnight is +140%. Bringing me back to, almost, where I was. I think a few new articles went viral but Google, was -20%. So none of this increased traffic was sent from them. Nice! After months and weeks of solid decline I now see an increase. Now to try and maintain it.

Traffic back to normal for me today which surprised me a little.

It is a holiday weekend in the UK therefore I went out for a few beers last night and it really did shock me. Several pubs were already closed and the normally really busy pubs were all absolutely dead … Were all the supposed 20 million car journeys happening last night?

I also saw some chatter on this site:

I thought Google would leave it alone on memorial day but seems there is now shuffling in my niche anyway. It was actually awfully quiet for a few days with pretty much no changes in the rankings. But it’s starting again. It’s just sick. I don’t get why the rankings shuffle so much day to day. I have read the theories here and they seem correct. Could be A/B testing. Who even knows.

Someone is feeling a difference during this weekend?

Glenn Gabe also spotted changes, he wrote, “Well, add 5/26 to the list. I’m seeing some confirmed surges in rankings across sites I have access to. And these are sites also impacted by the March core update.”

And more:

Google Tracking Tools

As you can see, most of these tools have been super heated and showing a lot of Google ranking volatility over the past week.

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Accuranker:

Accuranker

Mangools:

Mangools

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

What did you all see this weekend?

Forum discussion at WebmasterWorld.



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Google’s Site Reputation Abuse Policy Is Not Algorithmic Yet

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Google Robot Police

Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.”

Sullivan added that “when we do, we’ll be very clear about that.” Meaning, when Google starts to enforce the site reputation abuse policy through algorithmic means, Google will announce it somewhere. Likely on the its search status page.

As a reminder, Sullivan said this on May 6th on X, as we covered back then. He wrote then, “we’re only doing manual actions right now. The algorithmic component will indeed come, as we’ve said, but that’s not live yet.” So the algorithmic component 18 days later is still not live.

Sullivan added:

Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons. The actions currently only also impact the content being actions, not the entire site, as the action notices I believe make clear.

This was in response to some SEOs saying that the site reputation abuse policy is algorithmic now. Google is saying no, it is not.

Here is that post:

Google did say the site reputation abuse policy would be enforced both algorithmically and through manual actions but when it first went live, it was only enforced using manual actions.

As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.

Here is more commentary on this topic from yesterday:

I should add, there is a lot of confusion around a lof of the ranking volatility over the past few weeks. There was a lot of unconfirmed Google updates in the past few weeks that really shuffled things around in the Google search results.

Forum discussion at X.



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Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

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Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

Search Topics of Discussion:

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