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Google Clarifies Use Of Product Rich Results For Product Variants

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Google Clarifies Use Of Product Rich Results For Product Variants

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.

The old page wrote:

Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. Currently, product rich results only support pages that focus on a single product. We recommend focusing on adding markup to product pages instead of pages that list products or a category of products.

And now the new page writes:

Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. Currently, product rich results only support pages that focus on a single product. This includes product variants where each product variant has a distinct URL. We recommend focusing on adding markup to product pages instead of pages that list products or a category of products.

The new line Google added specifically was “This includes product variants where each product variant has a distinct URL.”

That documentation then digs deeper and says:

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A common consideration on ecommerce sites is how to structure URLs when a product is available in multiple sizes or colors. Each combination of product attributes is referred to as a product variant. Google supports a wide range of URL structures for product variants.

If you choose to include multiple product variants on a single page (meaning, the variants share the same URL), be aware of the following limitations:

  • The page may be ineligible for Product rich results in search results because the experience is only supported for pages holding a single product (and product variants may be treated as distinct products by Google Search).
  • Experiences such as Google Shopping cannot take a user to a specific variant of a product on your site, leading to the user needing to select the variant they wish to purchase on your site before checkout. This can lead to a poor user experience if the shopper already selected the variant they wanted in Google Shopping.

If you choose to use a distinct URL per variant, Google recommends using either:

  • A path segment, such as /t-shirt/green
  • A query parameter, such as /t-shirt?color=green

To help Google understand which variant is best to show in Search, choose one of the product variant URLs as the canonical URL for the product.

If you use optional query parameters to identify variants, use the URL with the query parameter omitted as the canonical URL. This can help Google better understand the relationship between product variants. For example, if the default value of the color query parameter for a T-shirt is blue, then

  • Use /t-shirt as the canonical URL for all T-shirt variants
  • For a blue shirt, use /t-shirt (and not /t-shirt?color=blue)
  • For a green shirt, use /t-shirt?color=green

Forum discussion at Twitter.



Source: www.seroundtable.com

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Bing Chat Answers Now In Bing Search

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Bing Robot Boy Classroom

If you do some queries in Bing Search, you may get the Bing Chat box and a brief answer from Bing Chat at the top. We knew this was coming, Mikhail Parakhin, the CEO of Microsoft Bing said it would a week or so ago and now it seems to be here.

This shows up in all browsers, but when you try to navigate to the Bing Chat interface, it tells you that you need to be in the beta and use Microsoft Edge. If you are in the beta and using Edge, then it lets you continue your voyage.

I spotted this via David Iwanow on Twitter, he shared some screenshots there but here is a screenshot of what I see for the query [standing desk vs sitting desk]:

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Here is a video of it in action:

Previously we saw Bing testing summarized from sources and thought maybe that was a hint of Bing Chat in Bing Search but no, this is different.

Glenn Gabe noted there is a setting for this as well:

Forum discussion at Twitter.



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Can Bing Chat Access Content Behind Paywalls?

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Bing Paywall

There is some concern and speculation on the internet that Microsoft Bing is feeding in content behind paywall and using such content to provide answers in Bing Chat. I asked Bing Chat if it can give answers based on content behind paywalls and it said no, it cannot.

But I am not sure if this answer is 100% true:

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Here is one thread about Bing Chat referencing and citing content behind a paywall to provide an answer for Bing Chat:

Now, is this possible? Well, there can be answers on why Bing was able to access this content:

(1) Maybe the content was open for a period of time where it was not behind a paywall and Bing indexed it?

(2) Maybe the content provider is giving this paywalled content to Bingbot without a paywall. There are approved ways to give paywalled content to search engines, like the old first click free and flexible sampling solutions.

So technically, the content might now be behind a paywall for users but not for search engines.

So technically, Bingbot doesn’t see the paywall but users might.

That is a possible technical explanation.

Forum discussion at Twitter.



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Google Business Profile Services Showing Incorrect Pricing

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Google Pencil Wood

Google Business Profiles lets you see what business listings offer service-wise, they’ve been doing this for a while now, and now they seem to impact your local rankings. But what is new and scary is that Google is making up pricing for your services that are almost always incorrect and sometimes dangerous for that businesses.

Carrie Hill and Sukhjit S Matharu spotted this and posted a couple of examples, one from a client and one from some random business. In both cases, the pricing Google listed are incorrect. She said her client is not offering these services for free, despite what Google says. And her client’s competitors are not offering bed bug inspection for only $1 and $100.

Here is what Sukhjit S Matharu shared on Twitter, saying “when looking into a client’s services in their GBP, we noticed that some of the predefined services had a “free” label which we nor the client added.”

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Here is what Carrie Hill shared on Twitter saying “Here’s another where pricing is arbitrarily added in – not from the client… certainly not correct!”

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Joy Hawkins, a local SEO, also confirmed this is new.

I wonder if this is easy for the business to fix by going into their Google Business Profiles and editing their services. But I suspect most of these businesses have no clue Google added these prices to their services and it might lead to some bad reviews if a customer is charged or quoted more than what is listed in Google Search.

This reminds me when Google Local Service Ads estimated pricing, which upset many businesses.

Forum discussion at Twitter.



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