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Google Clarifies Use Of Product Rich Results For Product Variants

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Google Clarifies Use Of Product Rich Results For Product Variants

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.

The old page wrote:

Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. Currently, product rich results only support pages that focus on a single product. We recommend focusing on adding markup to product pages instead of pages that list products or a category of products.

And now the new page writes:

Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. Currently, product rich results only support pages that focus on a single product. This includes product variants where each product variant has a distinct URL. We recommend focusing on adding markup to product pages instead of pages that list products or a category of products.

The new line Google added specifically was “This includes product variants where each product variant has a distinct URL.”

That documentation then digs deeper and says:

click for full size

A common consideration on ecommerce sites is how to structure URLs when a product is available in multiple sizes or colors. Each combination of product attributes is referred to as a product variant. Google supports a wide range of URL structures for product variants.

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If you choose to include multiple product variants on a single page (meaning, the variants share the same URL), be aware of the following limitations:

  • The page may be ineligible for Product rich results in search results because the experience is only supported for pages holding a single product (and product variants may be treated as distinct products by Google Search).
  • Experiences such as Google Shopping cannot take a user to a specific variant of a product on your site, leading to the user needing to select the variant they wish to purchase on your site before checkout. This can lead to a poor user experience if the shopper already selected the variant they wanted in Google Shopping.

If you choose to use a distinct URL per variant, Google recommends using either:

  • A path segment, such as /t-shirt/green
  • A query parameter, such as /t-shirt?color=green

To help Google understand which variant is best to show in Search, choose one of the product variant URLs as the canonical URL for the product.

If you use optional query parameters to identify variants, use the URL with the query parameter omitted as the canonical URL. This can help Google better understand the relationship between product variants. For example, if the default value of the color query parameter for a T-shirt is blue, then

  • Use /t-shirt as the canonical URL for all T-shirt variants
  • For a blue shirt, use /t-shirt (and not /t-shirt?color=blue)
  • For a green shirt, use /t-shirt?color=green

Forum discussion at Twitter.



Source: www.seroundtable.com

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Google said it will simply not show rich results on such products.

Product examples include firearms & weapons, recreational drugs, tobacco, vaping products, gambling-related products and other products that can pose acute threats of physical harm.

The new guidelines were posted over here and read:

Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.

This new policy is effective already and I assume you will soon, if not already, not see rich results in Google Search for these types of products. This includes Google not showing star ratings, prices, or availability information and so on.

Google told me “this policy change will align the rich snippets feature with other Search surfaces that display product information from merchants, to help provide consistency and clarity.”

Google will not issue manual actions in Google Search Console for violation of this guidelines, Google will simply will just not show the rich results in Google Search.

Here is a screenshot from Glenn Gabe of it already going missing for sites:

Forum discussion at Twitter.



Source: www.seroundtable.com

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