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Google Does Not Give Full Weight To All Links

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Google Does Not Give Full Weight To All Links


Google’s John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight from the link or might pass partial weight from the link.

John said this on this past Friday’s video hangout at the 1:23 minute mark where he said “we don’t give every link that we find full weight.”

Here is the transcript:

I think the question is, how does Google recognize paid links? From our point of view, we take a lot of different things into account, we don’t give every link that we find full weight.

So even if we are not sure, something can be somewhere in between. But it is a number of things we take into account there. It is not just if someone reported it as a paid link because random people on the internet report a lot of things that aren’t necessarily true. But at the same time sometimes there is useful information.

So there are a lot of things that come together with regards to paid links.

Here is the video embed:

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Forum discussion at YouTube Community.



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Google Popular Destinations Overlays Google Travel Details

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Google Popular Destinations Overlays Google Travel Details

Google seems to be testing overlaying on top of the web search results the popular destinations feature and details you’d normally get in Google Travel. Previously, Google would show you a snippet and when you clicked in for more, it would take you to Google Travel.

Khushal Bherwani shared a video of this on Twitter of Google testing an overlay, I currently still do not see the overlay but rather am taken into Google Travel’s site. Here is his tweet:

Google has been testing overlays a lot in web search on mobile. I guess Google rather keep people in search over those verticals?

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Forum discussion at Twitter.



Source: www.seroundtable.com

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