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Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content

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Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content

Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are using MUM for better detection of queries around personal crisis. And Google also said the search company used BERT to reduce unexpected shocking search results.

MUM Now Used To Detect Personal Crisis Searches

Google said by using MUM, Google can “automatically and more accurately detect a wider range of personal crisis searches.” These topics include searches on suicide, sexual assault, substance abuse and domestic violence – all features Google has had since at least 2011 but now Google is getting smarter about it. In these cases, Google would show you a hotline and other helpful information like the image below:

Google Now Using MUM For Detecting Personal Crisis Searches

Now with MUM, Google Search “can better understand the intent behind people’s questions to detect when a person is in need, which helps us more reliably show trustworthy and actionable information at the right time.”

This should roll out in the coming weeks, Google said.

BERT Now Used To Detect Unexpected Shocking Content

Google is using another AI feature, named BERT, which it has had in play for a while now, but now using it for “steering clear of unexpected shocking content.” Google said that BERT helped reduce unexpected shocking results by 30%.

This was most seen in reducing explicit content for searches related to ethnicity, sexual orientation and gender. Google said “BERT has improved our understanding of whether searches are truly seeking out explicit content, helping us vastly reduce your chances of encountering surprising search results.”

This goes above and beyond Google’s SafeSearch adult filters and other technology it has used in the past.

Forum discussion at Twitter.

Note: I had a hard time finding an appropriate image for this story, I went with a person shocked to see something with the BERT angle.




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SEARCHENGINES

Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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