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Google Says The Quality Of Your Languages On Your Multilingual Site Can Impact Each Other

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Google Says The Quality Of Your Languages On Your Multilingual Site Can Impact Each Other


Google’s John Mueller confirmed on the December 31st SEO hangout that if you have multiple versions of your site (on the same domain name), and one version is deemed high quality by Google and the other version is deemed low quality by Google – the low quality version can negatively impact the high quality version. And yes, we should all know by now that quality is at the site level and significant portions of your site can impact other portions of that same site.

This came up at the 6:52 mark where an SEO asked “do you consider the language quality of each language version on the same domain independently or can there be some sort of negative or bad neighborhood effect so that if one language version is of poor quality, all the other language versions on the same domain suffer as well?”

John Mueller said the short answer is yes, and it is not necessarily about the site having different languages but about the site overall having sections that are low quality. John said “the main issue here is less about these being translated versions of the content but more that for some things we look at the quality of the site overall. And when we look at the quality of the site overall if you have significant portions that are lower quality, it doesn’t matter so much for us like why they would be lower quality if they’re just bad translations or if they’re terrible content or whatever. But if we see that they’re significant parts that are lower quality then we might think overall this website is not so fantastic as we thought. And that can have effects in different places across the website.”

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John added “so in short, I guess if you have a very low quality translation that’s also indexed and that’s also very visible in search then that can definitely pull down the good quality translation as well or the good quality original content that you also have.”

Here is where he said this, the back and forth goes on for a lot more, so it is worth watching:

Here is how Glenn Gabe summed it up from his perspective:

Here is the transcript:

QUESTION:

I wonder if a poor translation of a new language version can negatively affect the SEO for domains more established main language versions. So let’s go with an example, let’s assume that i have an established website in French that exists for a number of years and has reasonable SEO success. And then I want to add German language version on the same domain, so not the distinct domain but the same domain and the website owner uses automated translation unfortunately for the G user interface and the German content.

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So I know that automated translation is considered as automated automated generated content and Google doesn’t like it so it would seem normal that Google probably doesn’t appreciate the new German version so much. But my question mainly targets the established French version which has done reasonably well so far.

I wonder if this poor German language version can influence negatively the success of the more established French version? So in other words do you consider the language quality of each language version on the same domain independently or can there be some sort of negative or bad neighborhood effect so that if one language version is of poor quality, all the other language versions on the same domain suffer as well?

ANSWER:

I guess the short answer is, yes.

The main issue here is less about these being translated versions of the content but more that for some things we look at the quality of the site overall. And when we look at the quality of the site overall if you have significant portions that are lower quality, it doesn’t matter so much for us like why they would be lower quality if they’re just bad translations or if they’re terrible content or whatever. But if we see that they’re significant parts that are lower quality then we might think overall this website is not so fantastic as we thought. And that can have effects in different places across the website.

So in short, I guess if you have a very low quality translation that’s also indexed and that’s also very visible in search then that can definitely pull down the good quality translation as well or the good quality original content that you also have.

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Forum discussion at Twitter.





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Google Image Search Testing Color Themed Related Images Design

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Google Image Search Testing Color Themed Related Images Design


The folks at 9to5Google spotted Google Image Search on mobile testing a related image design that takes on the color theme of the image result. So if the image is red, the related images below are in these red hue effect in the background.

Here is an image from 9to5Google (click to enlarge):

click for full size

9to5Google calls this a “gorgeous redesign” of the image results.

Forum discussion at Twitter.





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Google Testing Search Results Without Descriptions Again

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Google Testing Search Results Without Descriptions Again


Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Here is a screenshot from that thread with what this looks like (click to enlarge):

click for full size

Aishwarya Tapadar from Google added “we appreciate your patience and apologize for any inconvenience.”

I am not a fan of search results without descriptions but I guess Google is collecting data for some legislation purposes?

Forum discussion at Google Web Search Help.



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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More


This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named indexifembedded that controls indexing of embedded content. Google Search Console had an image search reporting bug it is working to fix, it is just a reporting issue. Google Ads has new tools to help you transfer from smart shopping and local campaigns to performance max. Google probably won’t go live with a label in the search results that meet the page experience update criteria. Newzdash data shows that 67% of Google search results have duplicated top stories and web search results. An SEO poll shows that most SEOs agree that if Google gave 100% transparency in the search results it would lead to poorer quality results. A dental office is named Dentist Near Me but is that a good local SEO strategy? We also have an SEO poll on near me queries. Google’s John Mueller said there is no schema for product images in search. Google launched a new search refinement named People Search Next. Google Maps now shows “updates from customers” which might be a concern for review management. Google is deprecating the Google My Business API on April 20th, it will be replaced. Google is once against testing search results without snippet descriptions. Google confirms it is testing showing favicons in the search ads. Google image search related colored theme design. Google is discontinuing Cameos on Google. Google AdSense is separating out YouTube earnings with other earnings. Google Assistant now lets us say “stop” without saying “hey Google” first.And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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