SEARCHENGINES
Google Says The Quality Of Your Languages On Your Multilingual Site Can Impact Each Other
Google’s John Mueller confirmed on the December 31st SEO hangout that if you have multiple versions of your site (on the same domain name), and one version is deemed high quality by Google and the other version is deemed low quality by Google – the low quality version can negatively impact the high quality version. And yes, we should all know by now that quality is at the site level and significant portions of your site can impact other portions of that same site.
This came up at the 6:52 mark where an SEO asked “do you consider the language quality of each language version on the same domain independently or can there be some sort of negative or bad neighborhood effect so that if one language version is of poor quality, all the other language versions on the same domain suffer as well?”
John Mueller said the short answer is yes, and it is not necessarily about the site having different languages but about the site overall having sections that are low quality. John said “the main issue here is less about these being translated versions of the content but more that for some things we look at the quality of the site overall. And when we look at the quality of the site overall if you have significant portions that are lower quality, it doesn’t matter so much for us like why they would be lower quality if they’re just bad translations or if they’re terrible content or whatever. But if we see that they’re significant parts that are lower quality then we might think overall this website is not so fantastic as we thought. And that can have effects in different places across the website.”
John added “so in short, I guess if you have a very low quality translation that’s also indexed and that’s also very visible in search then that can definitely pull down the good quality translation as well or the good quality original content that you also have.”
Here is where he said this, the back and forth goes on for a lot more, so it is worth watching:
Here is how Glenn Gabe summed it up from his perspective:
Google on the importance of overall site quality -> Via @johnmu: For some things, we look at site quality *overall*. So, if you have significant portions that are low quality, then that can drag down your original, higher quality content too: https://t.co/MHrZN1P56Q pic.twitter.com/BrkGTMdCIX
— Glenn Gabe (@glenngabe) January 2, 2022
Even more: It’s smart to think about quality through the lens of *real people* visiting the site, reading the content, etc. John recommends running user studies (w/an objective panel of users) to truly understand how real users feel about your site: https://t.co/eR34yMgGH9 pic.twitter.com/tJrytnrrtN
— Glenn Gabe (@glenngabe) January 2, 2022
Here is the transcript:
QUESTION:
I wonder if a poor translation of a new language version can negatively affect the SEO for domains more established main language versions. So let’s go with an example, let’s assume that i have an established website in French that exists for a number of years and has reasonable SEO success. And then I want to add German language version on the same domain, so not the distinct domain but the same domain and the website owner uses automated translation unfortunately for the G user interface and the German content.
So I know that automated translation is considered as automated automated generated content and Google doesn’t like it so it would seem normal that Google probably doesn’t appreciate the new German version so much. But my question mainly targets the established French version which has done reasonably well so far.
I wonder if this poor German language version can influence negatively the success of the more established French version? So in other words do you consider the language quality of each language version on the same domain independently or can there be some sort of negative or bad neighborhood effect so that if one language version is of poor quality, all the other language versions on the same domain suffer as well?
ANSWER:
I guess the short answer is, yes.
The main issue here is less about these being translated versions of the content but more that for some things we look at the quality of the site overall. And when we look at the quality of the site overall if you have significant portions that are lower quality, it doesn’t matter so much for us like why they would be lower quality if they’re just bad translations or if they’re terrible content or whatever. But if we see that they’re significant parts that are lower quality then we might think overall this website is not so fantastic as we thought. And that can have effects in different places across the website.
So in short, I guess if you have a very low quality translation that’s also indexed and that’s also very visible in search then that can definitely pull down the good quality translation as well or the good quality original content that you also have.
Forum discussion at Twitter.
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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