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Google Says Tons Of SEOs & Sites Produce Terrible Content Not Worth Indexing

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Google Says Tons Of SEOs & Sites Produce Terrible Content Not Worth Indexing

Google’s John Mueller said on Twitter that “lots of SEOs & sites produce terrible content that’s not worth indexing,” when someone was complaining his content was not indexed. “Just because it exists doesn’t mean it’s useful to users,” he added.

It is really hard for SEOs and/or site owners to believe their content is not terrible. Heck, some or maybe a lot of the content I produce is borderline terrible. But maybe, just maybe, a benchmark for if your content is not terrible is if Google spends the time to index that content.

Obviously, it should work the other way around. You should produce content that you know is quality, that is not terrible. Then Google will figure it out and index it. But at the same time, if your content is not being indexed, or some of it is not being indexed, and it is not a technical issue, then Google thinks the content is not worthy of being indexed.

If your content is not indexed, does it make your content “terrible”? I am not sure I’d go that far. But it does not meet the quality thresholds for Google to index the content.

Here is John’s tweet in context here:

Oh, the image is not super relevant to this story but I did look for a terrible image and this came up and I felt it was too cool not to use, so hence this scary clown image…

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Kirkland Aerial View

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Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.

This photo is from Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Microsoft Bing Webmaster Tools API Missing A Week Of Data

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Bing Api Data Flow Tube 640

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.

Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.

So as you can see, there is this two-week period where there is no data being reported by the API.

The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.

Update: This was a week of data, not necessarily two weeks:

Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:

Forum discussion at Twitter.



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Non-Supported Rel Link Attributes Do Nothing With Google Search

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Google Robot By Door 640

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.

After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.

Here are those tweets:

Forum discussion at Twitter.



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