Google Search Testing Bolding Domains Again

Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe the last time we covered it was in 2018 but Google has tested it before and after that.

Here is a screenshot of this from Saad AK on Twitter:

Here are more screenshots:

Google > Mobile

SERPs: I am seeing just domain names getting bold in the whole URL.

Happening in Ads & Organic both.

Sending to: @rustybrick SIR. pic.twitter.com/5T9RVhAzGX

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— Saad AK (@SaadAlikhan1994) June 13, 2022

I have never been a fan of bolded domain names in the Google Search results. I do wonder why Google keeps testing this and never fully launching it. I mean, this is one of those tests we see from Google on and off for like a decade.

Forum discussion at Twitter.