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Google Testing One Star Icon In Local Pack Results

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Google Star Store Fronts

Google is testing showing only one star in the local pack in the search results. This is instead of showing five stars with some of those stars filled in with yellow. I am not seeing the single star partially filled up, but all those businesses may have 5-star reviews and not 3 out of 5 stars.

This was spotted by Jason Parks over the weekend who posted this screenshot on Twitter:

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This is what I see, in comparison, to the screenshot above:

click for full size

This has to be a test and I doubt it will stick, but it is cool to catch these tests.

Forum discussion at Twitter.



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Bing Chat Now With Anchor Text Hyperlinks In Answers

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Bing Chat Robot Computer

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.

Here is what the anchor text-based hyperlink looks like in the output of Bing Chat answers:

click for full size

Shameem Adhikarath spotted this the other day and posted it on Twitter, here is his example:

I am a fan of this look and implementation – good work Bing!

Update: Brodie Clark said this is not new.

Forum discussion at Twitter.



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Early Complaints & Responses On The Google Search Generative Experience

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Google Sge People Looking

Google began to slowly roll out the Google Search Generative Experience on Thursday and I posted many screenshots of what I found. Since then, Danny Sullivan, Google’s Search Liaison, responded to some public complaints and criticism of this new search experience. John Mueller of Google also responded to some questions and complaints.

I figured it would be useful to compile those complaints and responses in this story.

Attribution complaints:

Privacy complaint:

Timing and location of the roll out:

Search Console request:

Forum discussion at Twitter.

See also  Google Local Service Ads Adds More Service Types



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Menachem Ani On Google Ads & Structuring Performance Max Campaigns

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Menachem Ani

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community.

In 2009 he started his own agency by doing some freelancing during a recession. It was a challenge, and scary, but it all worked out. And he focuses specifically on Google Ads with a slight focus on e-commerce, performance max, and lead generation. He does also Microsoft Advertising but it is a limited spend in general.

We spoke about how Google Ads has changed over the years and how complex it has grown.

But then we dove directly into how to structure PMax campaigns in Google Ads. Menachem said they like to condense the campaigns as much as possible. They look at the service breakdowns and also look at the goals. That defines how they segment into multiple campaigns. But then within campaigns, they break out asset groups within the product lines. But there is no specific number of campaigns, it depends on the client and what they sell. But the fewer campaigns, the better, he said.

See also  7 Ways To Improve Local SEO & Attract New Business

More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.


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Forum discussion at YouTube.



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