Google has made changes to a few of its Google search help documentation over the past couple of days. The documents updated include HTTP status codes, the Googlebot and job posting help documentation. Note, the HTTP status code aspect is not new, the content was just moved from one location to another.
On the Googlebot how many bytes of textual content, such as HTML, Googlebot will crawl specifically over here. Here is the new lines of text:
Googlebot can crawl the first 15MB of content in an HTML file or supported text-based file. After the first 15MB of the file, Googlebot stops crawling and only considers the first 15MB of content for indexing.
On the job postings, Google specified that when you use the jobLocation property, you must also include the addressCountry property.
HTTP Status Codes
FWIW the soft-404 docs were just moved, they’re … not new 🙂
— 🐝 johnmu.csv (personal) 🐝 (@JohnMu) June 23, 2022
soft 404 errors
A soft 404 error is when a URL that returns a page telling the user that the page does not exist and also a 200 (success) status code. In some cases, it might be a page with no main content or empty page.
Such pages may be generated for various reasons by your website’s web server or content management system, or the user’s browser. For example:
- A missing server-side include file.
- A broken connection to the database.
- An empty internal search result page.
It’s a bad user experience to return a 200 (success) status code, but then display or suggest an error message or some kind of error on the page. Users may think the page is a live working page, but then are presented with some kind of error. Such pages are excluded from Search.
When Google’s algorithms detect that the page is actually an error page based on its content, Search Console will show a soft 404 error in the site’s Index Coverage report.
Fix soft 404 errors
Depending on the state of the page and the desired outcome, you can solve soft 404 errors in multiple ways:
Try to determine which solution would be the best for your users.
The page and content are no longer available
If you removed the page and there’s no replacement page on your site with similar content, return a 404 (not found) or 410 (gone) response (status) code for the page. These status codes indicate to search engines that the page doesn’t exist and the content should not be indexed.
If you have access to your server’s configuration files, you can make these error pages useful to users by customizing them. A good custom 404 page helps people find the information they’re looking for, and also provides other helpful content that encourages people to explore your site further. Here are some tips for designing a useful custom 404 page:
- Tell visitors clearly that the page they’re looking for can’t be found. Use language that is
friendly and inviting.
- Make sure your 404 page has the same look and feel (including navigation) as
the rest of your site.
Consider adding links to your most popular articles or posts, as well as a link to your
site’s home page.
- Think about providing a way for users to report a broken link.
Custom 404 pages are created solely for users. Since these pages are useless from a search engine’s perspective, make sure the server returns a 404 HTTP status code to prevent having the pages indexed.
The page or content is now somewhere else
If your page has moved or has a clear replacement on your site, return a 301 (permanent redirect) to redirect the user. This will not interrupt their browsing experience and it’s also a great way to tell search engines about the new location of the page.
Use the URL Inspection tool to verify whether your URL is actually returning the correct code.
The page and content still exist
If an otherwise good page was flagged with a soft 404 error, it’s likely it didn’t load properly for Googlebot, it was missing critical resources, or it displayed a prominent error message during rendering. Use the URL Inspection tool to examine the rendered content and the returned HTTP code. If the rendered page is blank, nearly blank, or the content has an error message, it could be that your page references many resources that can’t be loaded (images, scripts, and other non-textual elements), which can be interpreted as a soft 404. Reasons that resources can’t be loaded include blocked resources (blocked by robots.txt), having too many resources on a page, various server errors, or slow loading or very large resources.
Hat tip on this from Kenichi Suzuki on Twitter.
Those are the changes spotted in the past couple days to Google’s help documentation.
Forum discussion at Twitter.
Google Product Grid Results Are Organic
We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.
The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”
Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”
— 🐝 johnmu.csv (personal) weighs more than 15MB 🐝 (@JohnMu) June 28, 2022
Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.
Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…
Forum discussion at Twitter.
Team RWBY is Making Its Way to the Realm in a New Paladins Patch
How To Create Your Instagram Content Plan
Google Product Grid Results Are Organic
Facebook Adds New Option to Assign Community Managers to Moderate Live Broadcasts
W3C Announces Major Change
B2B customer journeys that begin at review sites are significantly shorter
The Twitchification of marketing: Ed Craven, influencers and Stake.com
Relive the Classic Sonic Games That Defined a Generation
SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
Daily Search Forum Recap: June 29, 2022
Why Google Doesn’t Like Some SEO Metrics
Google Bar & Pool Table Room
How Software Systems Enhance the Performance of Gym Business?
9 Creative Company Profile Examples to Inspire You [Templates]
How to Calculate Your Lead Generation Goals [Free Calculator]
Strategizing Your Instagram Marketing – DigitalMarketer
6 Tactics to Boost Ecommerce Sales [Without Discounting]
Google Single URL Inspection Tool Dog
24 questions to ask identity resolution vendors during a demo
Good Web Sites Are Good For SEO, Says Google
SEARCHENGINES7 days ago
Google No Longer Lowers Importance Of Content Not Visible On Page
SEO5 days ago
New Updates To Google Page Experience Scoring Revealed At SEODay
GAMES6 days ago
What’s in a Season? More on Age IV Seasons Two and Three!
GAMES5 days ago
Play Roller Champions For Free Now on Xbox