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Google Will Likely Just Ignore Widget Links And Not Penalize For Them



Google Will Likely Just Ignore Widget Links And Not Penalize For Them

As you know, Google has a webmaster guideline against widget links (since 2016), despite what some SEOs want to tell themselves. But the good news, and we knew this, that Google will likely just ignore those links and not penalize your site for those links today.

In 2017, John Mueller said Google will likely just automatically just ignore links within widgets. So if Google ignores the links, Google basically means they treat them as nofollowed links and Google won’t count them in a good or bad way. It can feel like a penalty and it can be a waste of money to use widgets for a link building strategy but you likely won’t be penalized or get a manual action.

You may get a Google manual action if you go above and beyond with those widget links and Google needs to communicate that to you in some form. But most of the time, Google will just ignore the links in widgets.

John Mueller of Google said this again this morning on Twitter first saying “widget links are against the webmaster guidelines” then adding “it’s trivial for our systems to recognize these links.” He said “they’re links, you can count them, but that doesn’t mean they have any value.”

He then added “They’re against the webmaster guidelines and considered a form of unnatural link. We algorithmically work to ignore unnatural links, or to treat them appropriately. We may also take manual action on unnatural links. I wouldn’t see a broader link-scheme like this as “harmless”.”

Here is the full context of this:

Forum discussion at Twitter.

Source link

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Daily Search Forum Recap: June 29, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said they communicate more often about algorithmic updates, not less. Google is testing snippets that expand to show more local intent information. Google product grid results are organic, not ads. Google is testing shaded background colors for shopping ads. Would you hire an SEO who doesn’t know the difference between crawling, indexing, rendering or ranking?

Search Engine Roundtable Stories:

  • Google: We Are Communicating About More Algorithm Updates

    Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than ever before. Danny said Google communicates more often about algorithm updates, which is why it feels that there are so many more updates now than previously.
  • Google Tests Expandable Local Related Carousels Within Snippets

    Google is testing a search result snippet that shows a expandable drop down menus under the snippet that contains weather, hotels, restaurants, visual stories, events and more. When you click on these expandable menus, you get carousels of search results for those types of search features.

  • Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings?

    At the Google NYC SEO Meetup Lily Ray mentioned that when it comes to interviewing new employees for the Amsive Digital SEO team, she asks a question you must get right or you are immediate dismissed. The question is, what is the difference between crawling, indexing, rendering and rankings.

  • Google Product Grid Results Are Organic & Are Huge

    We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

  • Google Shopping Ads Carousel With Shaded Backgrounds

    Google is using a gray shaded background color for some of the results within the Google Shopping Ads carousel. I was able to replicate this, where for some images, Google thinks a light gray background works better than a white background. This is not tiled, where every other result is shaded, it is based on some other algorithm, maybe the color of the photo of the product?

  • GooglePlex Outdoor Play & Games

    Here is a photo from a spot at the GooglePlex where Google has set up a nice and comfortable outdoor play area with outdoor games. This was shared on Instagram who posted “fun times at work.”

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Search Features


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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