SEARCHENGINES
Google’s Helpful Content Update Can Demote & Promote Content

The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now also promote, at the same time, “hidden gems” within the content.
Glenn Gabe asked Danny Sullivan, Google’s Search Liaison, “With this update to the helpful content system, will the system soon be tackling multiple tasks (demote + promote)? I know in the past you said it could be expanded, so I wanted to make sure I understood this correctly.”
Danny Sullivan responded on Twitter saying, “The helpful content system will be working to identify and show more ‘hidden gems’ on Search, along with still working to ensure unhelpful content is not performing well.”
So in short, the Google helpful content update will soon be able to not just identify unhelpful content and demote that content but also be able to identify helpful content deep inside the web and promote it.
Here are those tweets:
The helpful content system will be working to identify and show more ‘hidden gems’ on Search, along with still working to ensure unhelpful content is not performing well. More on the hidden gems aspect is on our recent blog post: https://t.co/QlDczQA9NH pic.twitter.com/JLMwzZ8jGz
— Google SearchLiaison (@searchliaison) May 15, 2023
Here is how Glenn summed up Danny Sullivan’s response:
In other words, the HCU will be multitasking. 🙂 It can both promote & demote. I was talking w/@rustybrick about this in a recent video. e.g. The HCU can be expanded to handle more tasks, & that’s exactly what’s going on with the latest update where it will find ‘hidden gems’: pic.twitter.com/IYSRUjbbDZ
— Glenn Gabe (@glenngabe) May 15, 2023
If you read the official Google helpful content page closely, you will see it is more about a negative aspect. “The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well,” it says.
“The system automatically identifies content that seems to have little value, low-added value or is otherwise not particularly helpful to people,” see, more negative focused. It goes on and on with the negative sentiment, “Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.”
Expect this Google document to be updated when the new “hidden gem” Google helpful content system update rolls out.
Forum discussion at Twitter.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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