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Google’s Top Ranked SERP Feature Leads To Critic Reviews and Product Review Articles On Mobile



Google Top Ranked SERP Feature

If you’re an e-commerce retailer, or if you provide product reviews, then Google’s “Top Ranked” SERP feature will surely interest you. I noticed that the feature is now working in conjunction with Critic Reviews and other product review articles when searching for specific products. I’m not sure I’ve seen the feature work this way before…

The feature provides where the product is ranked based on a subtopic related to the product, and Google says that is based on “Web reviews and mentions”. When tapping each card in the feature, you are taken to a new SERP for that product plus subtopic with the SERP filtered by “Top ranked” in the Knowledge Panel.

And that fresh SERP contains “Critic Reviews” with articles from experts and then “Mentioned In” which provides various product review articles. So, this feature provides shoppers with review information from experts in the niche, while also providing links to product review articles where you can learn more about the top products in that category.

The feature is only present on mobile from what I’ve seen and it can be found in various places on the first page of the SERP. I’ve seen it sometimes right under “Critic Reviews” and other times lower on the SERP. It’s definitely worth checking out and tracking if you sell products that yield a “Top ranked” feature.

Here is what it looks like. I’ll provide two examples below:

First a search for “Galaxy Buds Pro2”:

Google Top Ranked SERP Feature

Google Top Ranked SERP Feature Critic Reviews

Google Top Ranked SERP Feature Product Reviews

Next, a search for Ping G425 irons:

Google Top Ranked SERP Feature Golf Irons

Google Top Ranked SERP Feature Critic Reviews Golf Irons

Google Top Ranked SERP Feature Product Reviews Golf Irons

Google definitely seems to be focusing more and more on providing features in the SERPs, and in Discover, that can assist shoppers with product research. For example, Discover has a “More recommendations” feature that also provides a wealth of information about products you are researching (including video, articles you have read, suggested articles, and even contains price drop information and product comparison functionality). Keep an eye on these features, especially as we approach the holiday shopping season.


Just a note, Google deprecated the structured data for critic reviews last year but Google now just determines them automatically.

Forum discussion at Twitter.



Google Removes Rich Media File Best Practices Help Document



Google Removes Rich Media File Best Practices Help Document

Google has deleted and 404ed the Rich media file best practices. Google said removed its “documentation about rich-media files, such as Silverlight and Flash.” Why? This is the best part, Google wrote “turns out it’s not 2005 anymore.”

You can probably briefly see the cached version of the page over here and then use the Wayback machine to look it up when that goes away. But here is a copy and paste of the page:

Rich media file best practices

Google can index most types of pages and files. Here are a few details about some specific rich media types:

General best practices

If you do plan to use rich media on your site, here are some recommendations that can help prevent problems.

  • Try to use rich media only where it is needed. We recommend that you use HTML for content and navigation.
  • Provide text versions of pages. If you use a non-HTML splash screen on the home page, make sure to include a regular HTML link on that front page to a text-based page where a user (or Googlebot) can navigate throughout your site without the need for rich media.

In general, search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format.

This doesn’t mean that you can’t include rich media content such as Silverlight or videos on your site; it just means that any content you embed in these files should also be available in text format or it might not be accessible to all search engines. The following examples focus on the most common types of non-text content, but the guidelines are similar for any other types: provide text equivalents for all non-text files. (Also note that Flash is no longer supported.)

This will not only increase Google’s ability to successfully crawl and index your content; it will also make your content more accessible. Many people, for example users with visual impairments, who use screen readers, or have low bandwidth connections, cannot see images on web pages, and providing text equivalents widens your audience.


See video best practices.


IFrames are sometimes used to display content on web pages. Content displayed via iFrames may not be indexed and available to appear in Google’s search results. We recommend that you avoid the use of iFrames to display content. If you do include iFrames, make sure to provide additional text-based links to the content they display, so that Google can crawl and index this content.



Flash is no longer supported. We recommend using a different format, such as HTML5.


So this is no longer relevant – do you miss Flash or Silverlight? 🙂

Forum discussion at Twitter.


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