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James Pate On Enterprise SEO Adoption & SEO Driven Taxonomy

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James Pate On Enterprise SEO Adoption & SEO Driven Taxonomy

In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy. James explained that when he first joined IBM, the team has grown, they are now ingrained into many departments in IBM and so on.

He spoke about installing governance around SEO, like URL structures and other SEO rules that these departments need to think about when making new pages and creating new content. Creating standards is a huge thing for IBM. James said IBM is unifying everything into one CMS, but that is a process. Step one was to make the governance but then step two is to get the various teams to adopt it. So you need leadership help to encourage adoption of those SEO governance.

We then spoke about taxonomy topics in SEO and how you can leverage that in your CMS platforms. He explained how this can help you automatically interlink these sections and remove a ton of manual work. We discussed some ways how this is used and how it can be used in the future. He then integrated this into his rank checker tool so it really drives back reporting to what matters in each business group.

We also spoke a bit more about the structure of the IBM SEO team and how it is integrated within IBM. We spoke a bit more about the IBM team, where people are based, who is on the team and so forth. I probed him for more details on how the team works and so forth.

If you want help with this, reach out to James Pete on Twitter @jamesfpate.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Source: www.seroundtable.com

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It Is Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes, Google Said

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It Is Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes, Google Said

Google’s John Mueller said it is probably safe to completely delete your link disavow file if you have not had manual actions for links before and/or you don’t have a history of link schemes on the site. He said, he would remove the disavow file because Google is good at ignoring typical spammy looking links that you do not build yourself.

This came up in the most recent Google SEO office hours at the 10:17 mark, John said “if you’re really sure that there’s nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside.”

He did add, you can and probably should download a copy of your disavow file, so you have a back up of it after you delete it. This way, if you do want to add it back, you can easily add it back. But in general, he said “I would just delete it and move on. There’s much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.”

Here is the full transcript:

A question about links and disavows. Over the last 15 years i’ve disavowed over 11 000 links in total. I never bought a link or did anything unallowed like sharing. The links that I disavowed may have been from hacked sites or from nonsense auto-generated content. Since Google now claims that they have better tools to not factor these types of hacked or spammy links into their algorithms, should I just delete my disavow file? Is there any risk or upside or downside to to just deleting it?

So this is a good question, it comes up every now and then. And disavowing links is always kind of one of those tricky topics because it feels like Google is probably not telling you the full information. But from our point of view it’s actually like we do work really hard to avoid taking these kind of links into account. And we do that because we know that the disavow links tool is somewhat a niche tool and SEO know about it but the average person who runs a website has no idea about it.

And all of those links that you mentioned there are the kind of links that any website gets over the years and our systems understand that these are not things that you’re trying to do to kind of a game our algorithm. So from that point of view if you’re really sure that there’s nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside.

One thing I would personally do is just download it and make a copy so that you have kind of a record of what you deleted. But otherwise if you’re sure these are just kind of the normal crafty things from the internet, I would just delete it and move on. There’s much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.

Here is the embed at the start time:

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Nice GIF from Glenn Gabe on this:

Forum discussion at Twitter.



Source: www.seroundtable.com

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