Connect with us

SEARCHENGINES

James Pate On Enterprise SEO Adoption & SEO Driven Taxonomy

Published

on

In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy. James explained that when he first joined IBM, the team has grown, they are now ingrained into many departments in IBM and so on.

He spoke about installing governance around SEO, like URL structures and other SEO rules that these departments need to think about when making new pages and creating new content. Creating standards is a huge thing for IBM. James said IBM is unifying everything into one CMS, but that is a process. Step one was to make the governance but then step two is to get the various teams to adopt it. So you need leadership help to encourage adoption of those SEO governance.

We then spoke about taxonomy topics in SEO and how you can leverage that in your CMS platforms. He explained how this can help you automatically interlink these sections and remove a ton of manual work. We discussed some ways how this is used and how it can be used in the future. He then integrated this into his rank checker tool so it really drives back reporting to what matters in each business group.

We also spoke a bit more about the structure of the IBM SEO team and how it is integrated within IBM. We spoke a bit more about the IBM team, where people are based, who is on the team and so forth. I probed him for more details on how the team works and so forth.

If you want help with this, reach out to James Pete on Twitter @jamesfpate.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

SEARCHENGINES

Google Ad Revenues Down 3.6% Year Over Year

Published

on

Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forum discussion at Twitter.



Source link

Continue Reading

SEARCHENGINES

Microsoft Bing ChatGPT Search Interface Screenshots?

Published

on

Bing Chat

Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).

Owen shared these screenshots on Twitter and then posted more details on Medium.

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

click for full size

Here is his screenshot of the results, the answers being returned:

click for full size

And here is the GIF he made of this:

Bing Search Chat Interface

It would not surprise me if this is being tested in the wild by Microsoft Bing, as all the evidence leads to a big announcement about this type of feature being released sometime in the next week or so.

Forum discussion at Twitter.



Source link

Continue Reading

SEARCHENGINES

Google Revamps The Canonicalization Search Help Documentation

Published

on

Google Cluster Grapes

Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.

The three sections include:

All of this use to be on a single help page, which you can review on the Wayback Machine over here to compare.

With this, Gary Illyes from Google dropped another LinkedIn tip on the topic of canonicalization, he wrote:

Friday ramble: you can stack canonicalization signals to strengthen that hint.

You have a rel=canonical pointing from A to B, but A is HTTPS, it’s in your hreflang clusters, all your links are pointing to A, and A is included in your sitemaps instead of B. Which one should search engines pick as canonical, A or B?

If you just change the URLs from A to B in your sitemaps and hreflang clusters, combined with that rel=canonical it might already be enough to tip over canonicalization to B. Change the links also, and you have an even greater chance to convince search engines about your canonical preference.

Recently, Gary also mentioned to use absoluate URLs for rel-canonical.

So check out these new docs and learn a bit more on canonicalization and Google Search.

Forum discussion at LinkedIn.

Source link

Continue Reading

Trending

en_USEnglish