Google keeps expanding its car search features, threatening the Edmunds and car websites out there. Here you can see Google showing you car comparison tools and charts to help you pick the best car for your needs.

Melissa Fach spotted this change and posted about it on Twitter. She wrote, “Wow, not fair to so many sites that test drive the cars to come up with these car lists.”

Here is a screenshot that I was able to generate of this, so you can see it yourself, you can also click on it to enlarge it:

When I click to see more, I get some sort of “failure” white screen from Google. But Melissa has screenshots of what happens when you click deeper:

Here are Melissa’s tweets:

Wow, not fair to so many sites that test drive the cars to come up with these car lists. pic.twitter.com/CuUjqwpoau

— Melissa Fach 🇺🇦 (@SEOAware) May 31, 2023

Forum discussion at Twitter.

Google’s new Search Generative Experience seems to be missing one thing that SEOs and reporters often look at: the number of results Google returns for that query.

Some use it for a site command to see how many pages Google indexed from a site, which is not a good estimate. Some use it to say how important and competitive a topic is. Some use it to make a good headline about a topic. And some just like to see how many results Google can s how for a specific query.

But in the new Search Generative Experience, Google is not showing the result count as Glenn Gabe noted on Twitter.

Here is a raw site command on the new Search Generative Experience, there is no number of results being shown:

I tried on mobile as well, same deal. But then I thought, why not just ask it like you would in real life, as a long query. So I searched for [how many pages did Google index on www.seroundtable.com] and nope, it initially didn’t generate an answer, so I clicked the generate AI response and it gave me this:

The traditional search experience looks like this, by the way:

31,200 results is what it returned. Again, site commands are not accurate, according to Search Console I have about 130,000 pages indexed. So it is probably a good thing the estimated result count is going away?

Here are Glenn’s tweets:

Also, the percentage in the screenshot is from NewsGuard and not SGE. Just wanted to clarify that.

— Glenn Gabe (@glenngabe) May 31, 2023

Forum discussion at Twitter.

Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights. Specifically new content performance insights, such as your site’s most popular and trending content on Search.

Here is a screenshot of the new “your growing content” report:

Google posted this on Twitter and added this screenshot, saying “Search Console Insights got an upgrade for properties that are not associated with Google Analytics. This includes new content performance insights, such as your site’s most popular and most trending pieces of content on Search.”

Here is the Google announcement as posted on Twitter:

Search Console Insights got an upgrade for properties that are not associated with Google Analytics. This includes new content performance insights, such as your site’s most popular and most trending pieces of content on Search. More about the association https://t.co/gyBfWMG4vH pic.twitter.com/ctyO5rvSbK

— Google Search Central (@googlesearchc) May 31, 2023

So that is a plus!

Forum discussion at Twitter.