Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Google said it will simply not show rich results on such products.
Product examples include firearms & weapons, recreational drugs, tobacco, vaping products, gambling-related products and other products that can pose acute threats of physical harm.
The new guidelines were posted over here and read:
Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.
This new policy is effective already and I assume you will soon, if not already, not see rich results in Google Search for these types of products. This includes Google not showing star ratings, prices, or availability information and so on.
Google told me “this policy change will align the rich snippets feature with other Search surfaces that display product information from merchants, to help provide consistency and clarity.”
Google will not issue manual actions in Google Search Console for violation of this guidelines, Google will simply will just not show the rich results in Google Search.
Here is a screenshot from Glenn Gabe of it already going missing for sites:
And yep, review snippets are gone from the SERPs already for the verticals impacted. Will be interesting to track this over time. Here’s a quick example: pic.twitter.com/4h5nWcMdlb
— Glenn Gabe (@glenngabe) June 30, 2022
Forum discussion at Twitter.
Daily Search Forum Recap: August 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
FYI, the Google outage that broke Google seems to be fixed. Google Lens data likely won’t be coming to Google Search Console anytime soon. Google looks like it is showing fewer rich result stars for the shopping verticle. Google now says dynamic rendering is a workaround, not a long-term solution, and should probably not be used. Google is testing showing all the search bar options and removing the “more” link. Google’s follow feature help docs now say use descriptive titles for RSS feeds and try to use a single feed.
Search Engine Roundtable Stories:
- Google Search Showing Fewer Review Rich Results In Shopping Vertical
Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.
- Google Search Console Reporting To Gain Google Lens? Not Yet…
As Google Lens becomes more and more popular, SEOs are asking, will we be able to see what traffic we get from Google Lens in Google Search Console? The answer is that Google Search Console currently does not support showing Google Lens traffic or data and likely won’t in the foreseeable future.
- Google: Dynamic Rendering Is A Workaround and Not A Long-Term Solution
- Google Follow Feature Docs Now Say Use Descriptive Titles For RSS Feed & Use A Single Feed
Google has made a couple of tweaks to the documentation for the Follow Feature in Google Search. Google added you should use (1) descriptive titles for your RSS feed and (2) a single feed even if you have multiple.
- Google Search Tests Showing All Of The Menu Bar Options
Google is testing displaying all of the menu bar options under the Google Search bar. This is instead of showing the “more” button, to see more search options.
- Handstand By The Google Detroit Logo
Here is someone who is doing a handstand right by the Google signage that has logos of automakers, this is in the Google Detroit office. I use to post a number of photos of people doing handstands an
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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