Connect with us

SEARCHENGINES

Riley Hope On COVID & Searcher Behavior

Published

2 years ago

on

Riley Hope On COVID & Searcher Behavior

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results. In part three, we talk about how COVID has changed searcher behavior.

COVID & Searcher Behavior

Riley said we all saw an uptick in internet usage and led to searches around mental health, depression, anxiety, sleep issues, dealing with kids being home and people buying online, curbside pickup and more general business being done online. She said some of the dealers would drop cars off at your home, which was big. But small businesses, some, weren’t able to adapt as quickly as some bigger businesses. This led to larger companies profiting more, like Walmart, Target and Amazon – leaving smaller businesses in the dust.

Riley’s masters was in “social enterprise” and it involved studying the impact on COVID’s impact on small businesses and using SEO to help these small businesses recover. I gave some examples of my personal experiences and Riley explained how things changed right after COVID compared to months after. Many companies were offering digital based services, like selling cars online, and not doing everything face to face.

We then moved into discussing how marketing had to change to be more sensitive towards COVID’s mental health changes. Companies had to change their commercials to adapt to the new world. We didn’t only speak about commercials but how online reviews are taking a beating with disgruntled customers who don’t want to wear masks or other issues.

Strategies For Small Businesses During COVID:

A lot of small businesses did not know about Google Search Console, Google My Business (now Google Business Profiles), Google Analytics and so forth. Plus, a lot of these businesses do not have websites, they might be on Instagram but no where to funnel these customers. Most these small businesses don’t know about SEO, they don’t have CRM set up, plus they have a really unprofessional website. Google did try to release features to help businesses perform and generate revenue during the pandemic.

Small businesses should utilize what you can, like social media. Small businesses don’t have a big staff to do everything. So just do what you can with what resources you have, and you will learn as you go and keep growing from there. Make sure to be consistent with whatever you do.

You can learn more about Riley Hope at RileyHope.com or follow Riley on Twitter @reillyhope13.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Related Topics:
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SEARCHENGINES

Google Search Console Was Down Today

Published

11 hours ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Testing New Flight Prices Rich Result?

Published

1 day ago

on

November 27, 2023

By

Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Merchant Center Automatically Creating Promotions

Published

2 days ago

on

November 26, 2023

By

Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending