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Riley Hope On Ethics in SEO & Automotive SEO

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Riley Hope On Ethics in SEO & Automotive SEO

Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school, this was during the “dark ages” of YouTube and Facebook she said. She reached out to a founder of company she found online she seemed to like and she got a real contract job. She learned SEO there and worked there for about two and a half years. Riley started her masters while a director at the agency she is at. It has been fun explaining how SEO works to her master advisors in university.

Ethics In SEO:

Riley explained the ethics behind SEO, she actually did her thesis on this topic. Some of it was about not deceiving or manipulating Google’s algorithm for personal or financial gain. The other part was not harming users/searchers, and also an aspect of collecting data on people around data collection – GDPR stuff.

Riley said she explained recently, like the past year or so, got into the SEO space on Twitter. She observed that some companies target small businesses with misinformation and then others in the space call them out. We spoke about some popular names in the industry a bit and then moved back into talking about her career including her work in the SEO auto space.

Automotive SEO:

We then spoke about some of the challenges about doing SEO work in the automobile space and industry. She said working in the auto industry, specific with SEO, is like working in any other industry in the early 2000s and trying to get SEO things done, it is super hard.

We mentioned some names of SEOs in the auto space, such as Melissa Fach and Greg Gifford. Riley explained that SEOs in the auto SEO space is mostly male but in her agency it is more female.

You can learn more about Riley Hope at RileyHope.com or follow Riley on Twitter @reillyhope13.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

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