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Riley Hope On Ethics in SEO & Automotive SEO

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Riley Hope On Ethics in SEO & Automotive SEO


Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school, this was during the “dark ages” of YouTube and Facebook she said. She reached out to a founder of company she found online she seemed to like and she got a real contract job. She learned SEO there and worked there for about two and a half years. Riley started her masters while a director at the agency she is at. It has been fun explaining how SEO works to her master advisors in university.

Ethics In SEO:

Riley explained the ethics behind SEO, she actually did her thesis on this topic. Some of it was about not deceiving or manipulating Google’s algorithm for personal or financial gain. The other part was not harming users/searchers, and also an aspect of collecting data on people around data collection – GDPR stuff.

Riley said she explained recently, like the past year or so, got into the SEO space on Twitter. She observed that some companies target small businesses with misinformation and then others in the space call them out. We spoke about some popular names in the industry a bit and then moved back into talking about her career including her work in the SEO auto space.

Automotive SEO:

We then spoke about some of the challenges about doing SEO work in the automobile space and industry. She said working in the auto industry, specific with SEO, is like working in any other industry in the early 2000s and trying to get SEO things done, it is super hard.

We mentioned some names of SEOs in the auto space, such as Melissa Fach and Greg Gifford. Riley explained that SEOs in the auto SEO space is mostly male but in her agency it is more female.

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You can learn more about Riley Hope at RileyHope.com or follow Riley on Twitter @reillyhope13.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.





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SEARCHENGINES

Everything Google Announced At Search On 2022

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Everything Google Announced At Search On 2022

We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.

Again, this is the quick format version, since I did a longer version at Search Engine Land.

  • Multisearch expanding to 70 languages, from just English.
  • Multisearch near me launching finally for English/US
  • Google Lens translate overlay much cleaner now
  • Google iOS app adds shortcuts
  • Google Search autocomplete with tappable query builder and richer results
  • Google Search adds filters to the search tools bar
  • New ways to explore Google Maps on your phone
  • More visual knowledge panels
  • Explore as you scroll to roll out
  • The discussions and forums feature also
  • Machine translated local and international news
  • About this result displays personalization for search results (mostly shopping)
  • Search with the word “shop” where Google will refine the query to be more shopping focused
  • Shop the look in Google Search
  • What’s trending in shopping
  • 3D product support expands with new tools and support for 3D images
  • Buying guides expands
  • Page insights with shopping details, where Google overlays search information in Chrome
  • Personalized results based on brand or department preferences (this is pretty interesting)
  • New shopping filters (dynamic filters) for better refinements of your shopping queries
  • Google Discover with more shopping and style features

Here is the replay of the event if you want to watch it or read about it here.

Here is the 9 minute version:

Here is a summary based on Google’s tweets:

Note: Google removed some tweets, but I kept them because you can see the text portion of those tweets.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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