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Riley Hope On Ethics in SEO & Automotive SEO

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Riley Hope On Ethics in SEO & Automotive SEO


Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school, this was during the “dark ages” of YouTube and Facebook she said. She reached out to a founder of company she found online she seemed to like and she got a real contract job. She learned SEO there and worked there for about two and a half years. Riley started her masters while a director at the agency she is at. It has been fun explaining how SEO works to her master advisors in university.

Ethics In SEO:

Riley explained the ethics behind SEO, she actually did her thesis on this topic. Some of it was about not deceiving or manipulating Google’s algorithm for personal or financial gain. The other part was not harming users/searchers, and also an aspect of collecting data on people around data collection – GDPR stuff.

Riley said she explained recently, like the past year or so, got into the SEO space on Twitter. She observed that some companies target small businesses with misinformation and then others in the space call them out. We spoke about some popular names in the industry a bit and then moved back into talking about her career including her work in the SEO auto space.

Automotive SEO:

We then spoke about some of the challenges about doing SEO work in the automobile space and industry. She said working in the auto industry, specific with SEO, is like working in any other industry in the early 2000s and trying to get SEO things done, it is super hard.

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We mentioned some names of SEOs in the auto space, such as Melissa Fach and Greg Gifford. Riley explained that SEOs in the auto SEO space is mostly male but in her agency it is more female.

You can learn more about Riley Hope at RileyHope.com or follow Riley on Twitter @reillyhope13.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.





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Google Testing Search Results Without Descriptions Again

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Google Testing Search Results Without Descriptions Again


Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Here is a screenshot from that thread with what this looks like (click to enlarge):

click for full size

Aishwarya Tapadar from Google added “we appreciate your patience and apologize for any inconvenience.”

I am not a fan of search results without descriptions but I guess Google is collecting data for some legislation purposes?

Forum discussion at Google Web Search Help.



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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More


This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named indexifembedded that controls indexing of embedded content. Google Search Console had an image search reporting bug it is working to fix, it is just a reporting issue. Google Ads has new tools to help you transfer from smart shopping and local campaigns to performance max. Google probably won’t go live with a label in the search results that meet the page experience update criteria. Newzdash data shows that 67% of Google search results have duplicated top stories and web search results. An SEO poll shows that most SEOs agree that if Google gave 100% transparency in the search results it would lead to poorer quality results. A dental office is named Dentist Near Me but is that a good local SEO strategy? We also have an SEO poll on near me queries. Google’s John Mueller said there is no schema for product images in search. Google launched a new search refinement named People Search Next. Google Maps now shows “updates from customers” which might be a concern for review management. Google is deprecating the Google My Business API on April 20th, it will be replaced. Google is once against testing search results without snippet descriptions. Google confirms it is testing showing favicons in the search ads. Google image search related colored theme design. Google is discontinuing Cameos on Google. Google AdSense is separating out YouTube earnings with other earnings. Google Assistant now lets us say “stop” without saying “hey Google” first.And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Sponsored by Sponsored by Duda, the website building platform ranked #1 in Google’s recent CWV report, is offering 15% OFF their annual plans with a special promo code for you at agency.duda.co/barry.

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Polestar At Google

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Polestar At Google


Here is a newish Polestar all electric car at the GooglePlex, the Google headquarters in Mountain View, California.

It was posted on Instagram where they wrote “Google’s Android Automotive OS was specifically designed for electric cars and Polestar is the first to have it.”

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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