Whether you’re a marketer or small business owner, you’re likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine...
Knowing where you stand in organic search results is obviously something you want to do if you want to take your SEO seriously. And if you’ve...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on...
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions...
While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not...
Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said...
Dominating search engine results and building online traffic largely boils down to a single, influential factor: keywords. Optimizing your pages for the right keywords is what...
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO...
Keyword monitoring has two aspects. One is about tracking a page’s position in the search results, and the other is about monitoring websites and social media...
As you dive into the fast-paced world of SEO (search engine optimization), it’s important to understand the key concepts that will help you crush the competition...